Adobe Analytics Developer
Job Summary
Adobe Analytics
Experience: 610 years
Responsibilities:
- Lead end-to-end implementation of Adobe Analytics for web and mobile platforms using AppMeasurement and Web SDK.
- Design and manage data layers adobe client data layer events eVars props classifications global report suite and processing rules.
- Collaborate with marketing product and engineering teams to understand measurement requirements and translate them into tracking solutions.
- Perform data validation troubleshooting and quality assurance using browser developer tools and should have knowledge on administration third party integrations Marketing pixels configuration optimization on variables
- Develop dashboards reports and calculated metrics to support business decision-making.
- Ensure adherence to analytics governance and best practices.
Skills:
- Strong hands-on experience with Adobe Analytics and Adobe Experience Platform Data collection (Adobe Launch) Adobe Target
- Proficiency in JavaScript jQuery and digital analytics concepts.
- Experience integrating Adobe Analytics with other Experience Cloud solutions.
- Good understanding of data quality reporting and insights.
- Certification is must
Required Experience:
IC
Key Skills
About Company
At Virtusa, we are builders, makers, and doers. Digital engineering is in our DNA. It’s at the heart of everything we do.