Director – Programming Strategy & Insights (Content Strategy), Hindi Movies
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Job Location:
Monthly Salary:
Posted on:
12 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Summary:
This role is a part of the Programming Strategy & Insights team for the Hindi Movies Team. The incumbent use actionable insights to shape all content strategy decisions for the FTA Movie Channels in the cluster.
Key Responsibilities
- Primary ownership of weekly FPCs for all FTA movie channels managed independently to ensure seamless programming execution and adherence to evolving guidelines and processes.
- Acting as a key programmingsales interface maintaining regular engagement with the Sales team to identify and support monetization opportunities around FTA slots and special programming properties.
- Develop in-depth consumer understanding based on macro trends industry reports competitor performance viewership data and primary consumer research to identify target audience and contribute to channel philosophy and content selection.
- Developing a plan to leverage key opportunities and combat threats to maximize viewership by leveraging data from multiple sources to generate actionable insights.
- Strengthening FTA programming strategy by leveraging the movie library effectively aligning content ratings and title selection with the target audience to enhance viewer relevance and channel performance.
- Identify key growth levers develop strategic solutions and track business health metrics to maximize viewership.
- Work closely with Marketing Creative Communications PRS Ad Sales and Brand Solutions teams to deliver AOP-aligned outcomes.
Skills & Attributes for success
- Deep consumer understanding
- Passion for movies
- Analytical & interpretation and communication skills
- Ability to deliver on strict timelines
- Basic Knowledge of Excel & Power-point
- Knowledge of BARC terms and software
- Comfortable working with large volume of data
- Experience in managing a team
- Experience of managing senior business stakeholders
Preferred Experience
- 12 to 15 years of programming experience
- Strong affinity and POV on content
- Knowledge of TV viewership metrics
AboutUs
PerchedfirmlyatthenucleusofspellbindingcontentandinnovativetechnologyJioStarisaleadingglobalmedia&750millionviewerseveryweekignitingthedreamsandaspirationsofhundredsofmillionpeopleacrossgeographies.
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Required Experience:
Director
Key Skills
- Business Development
- Marketing
- Pricing
- Analysis Skills
- Research Experience
- Project Management
- Research & Development
- Strategic Planning
- Financial Modeling
- Leadership Experience
- Management Consulting
- Analytics
About Company
JioStar combines the power of Reliance’s Viacom18 and Disney Star, delivering unmatched entertainment with 120+ TV channels and two leading streaming platforms. Explore a new era of content with JioStar.
