B2B Copywriter and Editorial Lead

Fort Lauderdale, FL - USA

Monthly Salary: Not Disclosed

Posted on: 18 hours ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Description

LOCATION: Fort Lauderdale FL

THE ROLE:
Were seeking a sharp strategic B2B Copywriter ready to act as the Chief Editor across our content marketing ecosystem. Youll craft and shape compelling narratives that cut through the noiseand help elevate IGELs voice as a global thought leader in secure end-user computing.

TASKS AND RESPONSIBILITIES:

Write and edit a wide range of B2B content including:
Blogs whitepapers eBooks case studies ghostwritten executive content landing pages email sequences and website copy
Press releases media statements and analyst-facing materials that reinforce strategic positioning
Serve as Chief Editor owning IGELs editorial standards tone of voice and copy quality across all formats
Refine and elevate content that other writers and contributors developed ensuring brand alignment and excellence
Craft narratives that bring complex topics such as Zero Trust VDI/DaaS and secure endpoint management to life
Shape and evolve IGELs content architecture and messaging framework across the customer journey
Translate technical value into compelling stories for multiple audiencesincluding CIOs security leaders and IT practitioners
Work cross-functionally with Product Marketing Demand Gen Field Marketing and Sales Enablement to align content with GTM priorities
Partner with Channel and Partner Marketing to co-create joint stories campaigns and co-branded assets.
Contribute to field programs by scripting customer wins packaging speaker content and supporting sales motions with tailored messaging
Drive best practices in SEO performance analytics and web-based storytelling
Collaborate with designers to enhance narrative delivery through visual storytelling (PowerPoint Canva etc.)
Maintain and manage the content calendar ensuring a healthy strategic pipeline of impactful work

EXPERIENCE AND QUALIFICATIONS:

35 years of B2B copywriting and content leadership experience in a software or technology company
Experience acting as both a content creator and an editorial leader with a deep sense of voice and tone
Background in journalism PR or editorial publishingstrong interviewing and story development skills
Familiarity with buyer personas and journey-based messaging in complex enterprise sales cycles
Proven ability to simplify technical and abstract concepts into human-first storytelling
Hands-on experience with SEO tools and content platforms like BrightEdge Semrush Clearscope Asana HubSpot or WordPress
Knowledge of EUC cybersecurity cloud computing or Zero Trust security (a plus)
Ability to manage projects end-to-endfrom idea to executionwith minimal oversight

What Makes You Stand Out

You think like an editor write like a journalist and execute like a strategist
You take pride in elevating the voices of others especially executives and customer champions
Youre as comfortable scripting a keynote deck as you outline a content campaign
Youve worked across GTM PR and field marketing functions to align storytelling with business impact
You thrive in fast-paced collaborative environments where content is central to brand and pipeline

WE OFFER:

Health dental vision and prescription benefits (employee premiums covered by IGEL)
11 company-paid holidays per year
18-22 days of PTO per year (18 days in year 1 20 days starting in year 2 and 22 days after 5 years of service)
Sick time of 10 days per year with rollover of unused days
401(k) plan with 100% company match
Paid maternity and paternity leave
Monthly home office allowance
Remote working opportunities and flexible working times so you can combine your demanding work with your personal goals
Employee Assistance Program (EAP) and Financial Wellness tool
Company-paid life insurance policy long-term disability (LTD) and short-term disability (STD) coverage
Wellbeing apps including Rightway Headspace and Wellhub
Training and development opportunities to advance your career
Presidents Club for the highest performing salespeople and overachievers
An amazing culture powered by a workplace run on trust empowerment and feedback with a positive inspiring working atmosphere
A highly motivated team that is already looking forward to your support in developing strategies and achieving common goals together with you!

IGEL is an equal opportunity employer and makes employment decisions on the basis of merit. We want the best available person in every job. Our policy prohibits unlawful discrimination based on color creed sex religion marital status age national origin or ancestry physical or mental disability medical condition sexual orientation or any other consideration made unlawful by federal state or local laws.

Additional information:
Please click here to access the information according to art. 13 data protection regulation (DSGVO) for applicants

DescriptionLOCATION: Fort Lauderdale FLTHE ROLE:Were seeking a sharp strategic B2B Copywriter ready to act as the Chief Editor across our content marketing ecosystem. Youll craft and shape compelling narratives that cut through the noiseand help elevate IGELs voice as a global thought leader in secu...

Write and edit a wide range of B2B content including:
Blogs whitepapers eBooks case studies ghostwritten executive content landing pages email sequences and website copy
Press releases media statements and analyst-facing materials that reinforce strategic positioning
Serve as Chief Editor owning IGELs editorial standards tone of voice and copy quality across all formats
Refine and elevate content that other writers and contributors developed ensuring brand alignment and excellence
Craft narratives that bring complex topics such as Zero Trust VDI/DaaS and secure endpoint management to life
Shape and evolve IGELs content architecture and messaging framework across the customer journey
Translate technical value into compelling stories for multiple audiencesincluding CIOs security leaders and IT practitioners
Work cross-functionally with Product Marketing Demand Gen Field Marketing and Sales Enablement to align content with GTM priorities
Partner with Channel and Partner Marketing to co-create joint stories campaigns and co-branded assets.
Contribute to field programs by scripting customer wins packaging speaker content and supporting sales motions with tailored messaging
Drive best practices in SEO performance analytics and web-based storytelling
Collaborate with designers to enhance narrative delivery through visual storytelling (PowerPoint Canva etc.)
Maintain and manage the content calendar ensuring a healthy strategic pipeline of impactful work

EXPERIENCE AND QUALIFICATIONS:

35 years of B2B copywriting and content leadership experience in a software or technology company
Experience acting as both a content creator and an editorial leader with a deep sense of voice and tone
Background in journalism PR or editorial publishingstrong interviewing and story development skills
Familiarity with buyer personas and journey-based messaging in complex enterprise sales cycles
Proven ability to simplify technical and abstract concepts into human-first storytelling
Hands-on experience with SEO tools and content platforms like BrightEdge Semrush Clearscope Asana HubSpot or WordPress
Knowledge of EUC cybersecurity cloud computing or Zero Trust security (a plus)
Ability to manage projects end-to-endfrom idea to executionwith minimal oversight

What Makes You Stand Out

You think like an editor write like a journalist and execute like a strategist
You take pride in elevating the voices of others especially executives and customer champions
Youre as comfortable scripting a keynote deck as you outline a content campaign
Youve worked across GTM PR and field marketing functions to align storytelling with business impact
You thrive in fast-paced collaborative environments where content is central to brand and pipeline

WE OFFER:

Health dental vision and prescription benefits (employee premiums covered by IGEL)
11 company-paid holidays per year
18-22 days of PTO per year (18 days in year 1 20 days starting in year 2 and 22 days after 5 years of service)
Sick time of 10 days per year with rollover of unused days
401(k) plan with 100% company match
Paid maternity and paternity leave
Monthly home office allowance
Remote working opportunities and flexible working times so you can combine your demanding work with your personal goals
Employee Assistance Program (EAP) and Financial Wellness tool
Company-paid life insurance policy long-term disability (LTD) and short-term disability (STD) coverage
Wellbeing apps including Rightway Headspace and Wellhub
Training and development opportunities to advance your career
Presidents Club for the highest performing salespeople and overachievers
An amazing culture powered by a workplace run on trust empowerment and feedback with a positive inspiring working atmosphere
A highly motivated team that is already looking forward to your support in developing strategies and achieving common goals together with you!

Key Skills

Proofreading
Growing Experience
Buffer
Content Management Systems
MailChimp
Management Experience
Copy Editing
AP Style
Content Development
Metadata
Copywriting
DocuSign

Apply Now

About Company

IGEL

IGEL Technology is a German software company that develops IGEL OS, a secure Linux-based endpoint operating system designed to simplify and harden access to cloud workspaces, virtual desktops, and remote applications for enterprises.

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