Junior Local Marketing Specialist
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Job Location:
Monthly Salary:
Posted on:
19 hours ago
Vacancies:
1 Vacancy
Job Summary
- Application Deadline: March 16 2026
- Multiple locations
- Hybrid
Job Description
Haglöfs is looking for a Jr Local Marketing Specialist to join our marketing team. The role can be based in Mölndal Gothenburg or Alvik Stockholm. This is a great opportunity for someone early in their marketing career to gain practical experience executing marketing activities in multiple markets.
At Haglöfs we believe nature is the greatest playground ever madea place to challenge ourselves explore the unknown and grow beyond expectations. Since 1914 we have inspired people to enjoy the outdoors respect nature and embrace adventure. Now we want you to join us in making our workplace just as adventurous and inspiring as the world outside.
About the role
As Jr Local Marketing Specialist you will be responsible for executing Haglöfs marketing strategy in the Nordics and UK. The main focus of the role is on Trade Marketing working closely with Haglöfs key wholesale partners to create and implement marketing plans that drive brand awareness consideration preference and ultimately purchase.
You will collaborate with the marketing team and partners to ensure that all marketing activities are delivered according to plan. This is a hands-on role providing direct experience with local marketing execution and partner collaboration.
Tasks and responsibilities
Local brand marketing
- Create align and execute seasonal marketing plans for Haglöfs Nordic countries & UK (together with Marketing Manager Europe)
- Create align and manage marketing budget for those countries (together with Marketing Manager Europe and country managers)
- Build local brand awareness in target group and drive engagement
- Manage local event planning equipment and staffing
- Build Haglöfs community in relevant channels
Trade marketing
- Responsible for customized Account Marketing Plan for selected accounts in each market including both in-store POS and activations as well as 360 digital campaigns
- Planning and presenting on seasonal marketing meetings with selected customers
- Adapt customer specific trade marketing toolbox to meet said Account Marketing Plan
- Follow-up on digital and in-store executions
- Evaluate and report impact of seasonal campaigns based on defined set of Sales and Marketing KPIs
- Manage marketing contribution per account
- Ensure visual excellence & support on local trade fairs
Required Experience:
Junior IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Haglöfs outdoor clothing and apparel. Jackets, pants, backpacks and shoes for men, women and Junior. A Sustainable Choice for hiking, skiing and mountaineering activities.
