Clinical Marketing Manager

Primary Function of Position
This position will be responsible for development and execution of strategic and tactical clinical marketing initiatives to drive da Vinci procedure adoption within Taiwan market. The individual will be
expected to collaborate with external stakeholders such as dV KOLs and society leaders as well as internal stakeholders such as sales marketing training clinical affairs market access and health
economics teams.

Roles and Responsibilities
Spend time in the field with customers and sales teams to learn the nuances of different surgical specialties procedures and practices Surgeon learning journey patient journeys and customer/hospital
priorities.
Using qualitative and quantitative resources understand our customers and their environment deeply. Perform segmentation persona development targeting and messaging (clinical economic operational strategic) that will allow us to connect with targeted customer segments effectively.
In close collaboration with sales and other commercial functions develop/refresh annual marketing plans that outline objectives strategies & tactics that support da Vinci adoption in focus procedures. Build the necessary clinical marketing events programs and collateral. Deliver on the expected KPIs.
Develop and cultivate existing/new KOLs by targeted specialties and segments. Collaborate with them for effective Peer-to-Peer events. Conduct formal and informal surgeon advisory boards to incorporate
their feedback into our marketing strategies and tactics.
In collaboration with dV KOLs propagate the WHY and the HOW behind Intuitive ecosystem for da Vinci platforms to generate demand from other surgeons for new trainings or expanded use.
Understand the competitive environment and develop differentiation positioning messaging and tactics to establish Intuitive as the preferred choice of our customers.
Build relationships with key society members/leadership to establish a higher level of engagement to ensure Intuitive is seen as an integral partner for surgeon education surgical guidelines and evidence
generation.
Highly integrate clinical marketing initiatives with the Product marketing Hospital Marketing Academic Marketing Patient Marketing and Marketing Communication peers for optimal development of messages collaterals and society booth engagements.
Explore and activate the appropriate digital marketing channels such as web social media and email marketing to reach out to the customers.
Collaborate with internal stakeholders and KOLs in developing marketing strategies tactics and collateral for new expansion procedures and surgical techniques
Gather market intelligence and VOC including clinical economical landscape regulatory/policy landscape from KOLs society leaders and key users. Elevate this to regional and corporate centers.

Qualifications :

Core Competencies Skills and Experience Requirements
At least 5 years of sales & marketing experience in healthcare industry required
Product/procedure experience in a medical device or surgical field company strongly preferred
Proven ability to develop and implement surgeon-facing marketing strategies and tactics
A proven track record of achievement execution-oriented
Demonstrated ability to execute multiple priorities simultaneously
Strong executive presence and communication skills required
Interpersonal skills to work across different functions
Positive attitude and perseverance against headwinds
Above-average verbal and written English required
Must be well versed in MS Office Suite
Ability to travel 30% (including international)

Additional Information :

Intuitive is an Equal Employment Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees and prohibit discrimination and harassment of any type without regard to race sex pregnancy sexual orientation gender identity national origin color age religion protected veteran or disability status genetic information or any other status protected under federal state or local applicable laws.

We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.

U.S. Export Controls Disclaimer:  In accordance with the U.S. Export Administration Regulations (15 CFR 743.13(b)) some roles at Intuitive Surgical may be subject to U.S. export controls for prospective employeeswho are nationals from countries currently on embargo or sanctions status.

Certain information you provide as part of the application will be used for purposes of determining whether Intuitive Surgical will need to (i) obtain an export license from the U.S. Government on your behalf (note: the governments licensing process can take 3 to 6 months) or (ii) implement a Technology Control Plan (TCP) (note: typically adds 2 weeks to the hiring process).  

For any Intuitive role subject to export controls final offers are contingent upon obtaining an approved export license and/or an executed TCP prior to the prospective employeesstart date which may or may not be flexible and within a timeframe that does not unreasonably impede the hiring need. If applicable candidates will be notified and instructed on any requirements for these purposes. 

Remote Work :

No

Employment Type :

Full-time