Content Analyst

The Content Analyst is responsible for evaluating optimizing and reporting on content performance across digital channels. This role analyzes engagement metrics audience behavior and content effectiveness to inform strategic decisions and improve overall content quality and impact. The Content Analyst collaborates with marketing product design and data teams to ensure content aligns with business objectives in a fully remote environment.

This position is strictly limited to candidates who currently reside in the United States and are legally authorized to work in the U.S. Applications from individuals residing outside the United States will be rejected.

Key Responsibilities

• Analyze content performance metrics across web email social media and other digital platforms

• Develop dashboards and reports to track engagement conversion and audience trends

• Identify content gaps opportunities and optimization strategies

• Conduct competitive and market content analysis

• Collaborate with writers designers and marketers to improve content effectiveness

• Support A/B testing initiatives and performance experiments

• Monitor SEO performance and recommend improvements

• Ensure content aligns with brand standards and strategic goals

• Provide data-driven insights to inform editorial and campaign planning

• Maintain documentation of analysis methodologies and reporting processes

Required Qualifications

• Bachelors degree in Marketing Communications Data Analytics Business or related field

• 25 years of experience in content analysis digital marketing analytics or related roles

• Strong analytical and data interpretation skills

• Experience with analytics platforms (Google Analytics Adobe Analytics or similar tools)

• Proficiency in Microsoft Excel or data visualization tools

• Excellent written and verbal communication skills

• Ability to translate data insights into actionable recommendations

• Experience working independently in a remote environment

Preferred Qualifications

• Experience with SEO tools (e.g. keyword research and performance tracking platforms)

• Familiarity with content management systems (CMS)

• Experience with A/B testing and experimentation frameworks

• Knowledge of data visualization tools (Power BI Tableau or similar)

• Background in content strategy or digital marketing

Compensation

• Annual Salary Range: $65000 $90000 USD based on experience analytical expertise

Benefits

• Comprehensive medical dental and vision insurance

• 401(k) retirement plan with employer matching

• Paid time off paid holidays and sick leave

• Life short-term and long-term disability insurance

• Flexible remote work arrangement

• Professional development and certification reimbursement

• Employee wellness and assistance programs

Work Authorization & Residency Requirement

• Must be legally authorized to work in the United States

• Must currently reside within the United States

• Applications from candidates outside the U.S. will not be considered