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Job Description

Associate Director Consumer Marketing

Takeda Pharmaceutical

Cambridge MA

About the role:

As the Associate Director of Consumer Marketing you will be a champion of Takedas culture and values while supporting the delivery of the consumer marketing strategic plan for a new product launch. This role will help shape and activate compelling DTC campaigns specifically driving patient marketing initiatives that build awareness deepen engagement and support adherence across in-office and digital ecosystems.

The ideal candidate combines strong consumer marketing expertise with a mindset of curiosity and adaptability proactively embracing AI tools to drive both efficiency and innovation. This position will report to the Director of Consumer Strategy & Marketing.

How you will contribute:

• Support the creation and implementation of patient-centric campaigns and messaging that are highly strategic and powerful across all channels.

• Develop full suite of core patient education materials tools & resources (e.g. patient brochure brand videos doctor discussion guide and in-office promotional assets etc.).

• Ensure that all consumer campaigns and messages (branded & unbranded) are seamlessly designed and are in alignment with the overall brand strategy as well as HCP brand initiatives.

• Support the development of TV/CTV advertising and partner closely with the Omnichannel Marketing team to ensure pull-through of campaign and brand messages across digital channels.

• Contribute to identifying critical moments and barriers in the patient journey and design content and programs to overcome these barriers.

• Support the development of branding guidelines and core claims documentation to support consistency and excellence in execution across all channels.

• Leverage insights from patient ad boards and engage with advocacy groups to incorporate real patient perspectives into all marketing and campaign initiatives.

• Partner with Insights & Analytics to leverage patient insights across market research and analytics initiatives.

• Evaluate performance through campaign measurement frameworks and optimize marketing tactics based on marketing analytics ROI and other market research insights and analytics.

Minimum Requirements/Qualifications:

Required:

• Minimum BS/BA degree with MS/MBA preferred

• 5 years of consumer marketing experience; minimum 3 years within the pharmaceutical industry.

• Experience in consumer marketing strategy and tactic planning with the ability to communicate ideas to internal partners and external agencies.

• Consumer marketing experience in media including digital marketing with the ideal candidate having broadcast media planning experience.

• Experience leading cross-functional and agency teams.

• Strong strategic analytical and communication skills with the ability to manage and influence innovative consumer projects through a matrixed organization.

• Ability to manage multiple priorities processes timelines and expectations of multiple stakeholder groups.

• Proven track record of influencing aligning and inspiring cross-functional stakeholders at all levels building trust and cultivating strong relationships to achieve shared goals.

• Results-driven mindset with a high level of ownership urgency and resilience consistently delivering on commitments while navigating obstacles and evolving business needs.

• Demonstrated ability to use data insights and structured analysis to inform decisions challenge assumptions and recommend evidence-based actions.

• A courageous leader who drives change with clarity and conviction even in the face of ambiguity resistance or conflicting priorities.

Desired:

• MBA

• Pharma and/or consumer packaged goods industry experience

• Commercial pharma experience in Psoriasis or Dermatology space including an in-depth understanding of the disease state/therapeutic area treatment paradigms and future trends

• New product launch experience

More about us:

At Takeda we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer Takeda offers stimulating careers encourages innovation and strives for excellence in everything we do. We foster an inclusive collaborative workplace in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as hybrid in accordance with Takedas Hybrid and Remote Work policy.

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees and we strive to be more transparent with our pay practices.

For Location:

U.S. Base Salary Range:

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors including the qualifications of the individual applicant for the position years of relevant experience specific and unique skills level of education attained certifications or other professional licenses held and the location in which the applicant lives and/or from which they will be performing the actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical dental vision insurance a 401(k) plan and company match short-term and long-term disability coverage basic life insurance a tuition reimbursement program paid volunteer time off company holidays and well-being benefits among others. U.S. based employees are also eligible to receive per calendar year up to 80 hours of sick time and new hires are eligible to accrue up to 120 hours of paid vacation.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race color religion sex sexual orientation gender identity gender expression parental status national origin age disability citizenship status genetic information or characteristics marital status status as a Vietnam era veteran special disabled veteran or other protected veteran in accordance with applicable federal state and local laws and any other characteristic protected by law.

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Job Exempt