Brand Manager GI
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Job Location:
Monthly Salary:
Posted on:
11 hours ago
Vacancies:
1 Vacancy
Job Summary
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Job Description
About the Role
As Brand Manager for GI at Takeda you support all the critical activities and business needs related to the Integrated Brand Plan (IBP) working closely with the Brand Manager Digital and Innovation Manager and cross-functional team to enable sustainable market growth and life-cycle management. Your approach aligns with the current needs of the product maximizes growth positioning and value generation and sustains long-term performance through lifecycle management.
Digital and AI tools will support you in automating data analysis campaign tracking materials development allowing you to focus on strategic vision innovation and cross-functional orchestration. At the heart of this role are decision-making brand vision key stakeholder engagement and delivering meaningful value to patients.
How You Will Contribute
Strategic Differentiation Strengthen and evolve Takeda GIs positioning within the GI space anticipating market dynamics and reinforcing its status as the treatment of choice.
Market Growth & Value Perception Shape the value and competitive positioning of IBD by integrating insights from real-world evidence market research and feedback from healthcare professionals and patients.
Events Management Optimize and execute reginal and national TOMEs and congresses symposiums aligned with IBD Brand strategy.
Omnichannel Excellence Develop and implement tailored journeys for healthcare professionals both conducted as human trigger or digital interactions leveraging predictive analytics and AI to enhance campaign effectiveness always aligned with brand strategy and MLR standards.
Cross-functional Orchestration As an important member the brand team (Medical Market Access Field Regulatory PV Supply)you will fostering alignment shared responsibility and seamless execution.
Collaboration with MCE Work closely with the MCE team to adapt and implement the global strategy at the local level ensuring relevance and excellence in omnichannel execution
Governance & Compliance Ensure brand integrity adherence to policies ethical promotion and responsible AI adoption
Capability Building & Talent Development promote marketing excellence and cultivate a culture of curiosity ownership and continuous improvement.
Skills and Qualifications
B. Sc. Degree or equivalent.
Professional working English proficiency.
At least 5 years of experience in brand management within pharma/biotech ideally with launches or brand revitalization.
Strategic mindset with adaptability across different product lifecycle phases.
Good knowledge oftherapeutic area strategyand market dynamics.
Expertise in Integrated Brand Planning (IBP) omnichannel strategy and customer engagement.
Strong digital and AI fluency: experience in predictive analytics social listening and campaign optimization.
Ability to synthesize evidence market insights and competitive intelligence into impactful strategies.
Excellent stakeholder management and cross-functional leadership skills.
Thorough knowledge of compliance and MLR requirements.
Note
At Takeda Brand Managers combinestrategic vision creative direction and patient-centric leadership. AI and digital tools enhance efficiency and insight whilestrategy compliance and human leadershipremain decisive for brand success.
Locations
Madrid SpainWorker Type
EmployeeWorker Sub-Type
RegularTime Type
Full timeRequired Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
Takeda is a patient-focused, R&D-driven global biopharmaceutical company committed to bringing Better Health and a Brighter Future.
