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Job Description

Associate Director Influencer Marketing

Takeda Pharmaceutical

Cambridge MA

About the role:

As the Associate Director of Influencer Marketing you will be a champion of Takedas culture and values and will be responsible for designing and leading a unified influencer and ambassador program strategy that deepens patient engagement builds trust in Takeda and elevates brand awareness.

The Associate Director will focus on the development and management of patient ambassador and influencer marketing strategies that drive both innovation and impact. This role will build strategic partnerships with creators and develop authentic campaigns via compliant patient & community storytelling. This role will collaborate closely with cross-functional teams and leadership to develop and execute strategies that ensure maximum success.

The ideal candidate combines strong consumer marketing expertise with a mindset of curiosity and adaptability proactively embracing AI tools to drive both efficiency and innovation. This position will report to the Director Consumer Strategy & Marketing.

How you will contribute:

• Develop and own KPI-driven influencer and ambassador strategies aligned to brand goals omnichannel plans and patient journeys.

• Identify recruit and nurture strong relationships with influencers/creators/celebrity ambassadors (across tiers) and HCP digital opinion leaders who align with Takedas mission and values.

• Develop a patient Ambassador Program (unbranded and branded) including programming strategy goals and KPIs.

• Oversee the creative development of influencer and ambassador-led content (testimonials website tools social activations etc.) across live & virtual events digital campaigns and advocacy platforms.

• Run patient advisory board/summit meetings to garner insights and to activate the patient community through authentic personal storytelling

• Partner closely with Omnichannel team to Integrate ambassador/influencer content into broader omnichannel programs (digital media CRM websites etc.).

• Collaborate with advocacy groups to incorporate real patient perspectives into marketing initiatives.

• Foster ongoing engagement with ambassadors through communication touchpoints mentorship recognition programs and community-building efforts.

• Facilitate development of scopes of work and partnership agreements ensuring adherence to industry regulations privacy laws disclosures and Takedas policies and guidelines.

• Develop and lead influencer onboarding training and governance processes related to programming compliant content creation fair balance disclosure requirements adverse event (AE) reporting and risk mitigation.

• Serve as a key liaison with Legal Ethics & Compliance Regulatory Medical and Pharmacovigilance to proactively manage risk and maintain brand safety.

• Manage performance of influencer and ambassador initiatives tracking ROI brand safety sentiment reach and audience impact.

• Stay current on digital social and creator trendsrecommending innovations that improve reach engagement compliance and program ROI.

• Continuously optimize influencer and ambassador mix platform selection creative strategy and budget allocation based on insights and learning.

Minimum Requirements/Qualifications:

• Minimum BS/BA degree with MS/MBA preferred.

• 5 years of marketing and/or PR experience managing influencer and celebrity ambassador programs; 3 years in pharma/healthcare or other regulated industry.

• Demonstrated success developing and executing ambassador programs and celebrity influencer campaigns that drive measurable outcomes.

• Strong understanding of social platforms (Instagram TikTok YouTube X LinkedIn Facebook) and creator ecosystems.

• Experience managing agencies influencer platforms and analytics tools.

• Strong familiarity with healthcare compliance privacy laws and regulatory requirements.

• Experience with contract negotiation partner onboarding and content governance.

• Excellent project management and communication skills and experience managing cross-functional relationships.

• Proven track record of influencing aligning and inspiring cross-functional stakeholders at all levels building trust and cultivating strong relationships to achieve shared goals.

• Results-driven mindset with a high level of ownership urgency and resilience consistently delivering on commitments while navigating obstacles and evolving business needs.

• Demonstrated ability to use data insights and structured analysis to inform decisions challenge assumptions and recommend evidence-based actions.

• A courageous leader who drives change with clarity and conviction even in the face of ambiguity resistance or conflicting priorities.

More about us:

At Takeda we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer Takeda offers stimulating careers encourages innovation and strives for excellence in everything we do. We foster an inclusive collaborative workplace in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as hybrid in accordance with Takedas Hybrid and Remote Work policy.

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees and we strive to be more transparent with our pay practices.

For Location:

U.S. Base Salary Range:

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors including the qualifications of the individual applicant for the position years of relevant experience specific and unique skills level of education attained certifications or other professional licenses held and the location in which the applicant lives and/or from which they will be performing the actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical dental vision insurance a 401(k) plan and company match short-term and long-term disability coverage basic life insurance a tuition reimbursement program paid volunteer time off company holidays and well-being benefits among others. U.S. based employees are also eligible to receive per calendar year up to 80 hours of sick time and new hires are eligible to accrue up to 120 hours of paid vacation.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race color religion sex sexual orientation gender identity gender expression parental status national origin age disability citizenship status genetic information or characteristics marital status status as a Vietnam era veteran special disabled veteran or other protected veteran in accordance with applicable federal state and local laws and any other characteristic protected by law.

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Job Exempt