Senior Marketing Director PBM Solutions (Launch, Expansion, Upsell)

Senior Marketing Director - PBM Solutions (Launch Expansion Upsell)

Role Summary

This position is responsible for driving B2B solutions (product) marketing including new productlaunches product enhancements and product upsells within Express Scripts pharmacy benefits Evicore medical benefit management and care solutions within Evernorth Cignas health services unit. Scope is subject to change as the Evernorth business evolves.

This is a business-to-business (B2B) marketing role that requires understanding of B2B healthcare and/or product marketing best practices in planning marketing strategies and overseeing tacticalexecution and measurement. Success is highly dependent upon successful collaboration withproduct leaders across the organization with marketing partners and across the COEs when applicable.

Focus is on the following key areas:

• Establish strong relationships with product teams to develop a strong understanding of business and product priorities and foster partnership inlaunch planning.
• Direct marketing strategy and execution to drive marketplace differentiation category building and client adoption of new/enhanced/mature solutions (supports profitability and retention).
• Partner to drive innovative approaches and techniques (new technologies channels vendors personalization pilots etc.) to optimize effectiveness and results of foundationalcapabilities and B2B engagement campaigns and programs.
• Ensure marketing work is tracked and results reported with appropriate metrics.

Key Responsibilities

• Identify opportunities for how and when marketing can and should play a role in helping Express Scripts and Evernorth drive growth market credibility and solution adoption.
• Execute B2B product marketing in support of the strategic direction set by product teams and in alignment with broader Evernorth marketing strategy.
• Lead team responsible for defining and developing business marketing strategies execute/guide activities supporting product sales and category building: product positioning and launch planning.
• Responsible for marketing talent/team against documented responsibilities. People management to include hiring clarifying new responsibilities balancing workload assessing performance retaining/nurturing talent.
• Partner with key matrix partners: Product Buyer Enablement Specialty Marketing Market Insights Brand Marketing Operations Finalist/RFP Client/SAM communications Communications Public Affairs and Growth Analytics.

• Accountable for the development ongoing production and associated user-reviews of marketing KPI and campaign reporting processes for product marketing.
• Partner with Product and Growth Analytics to develop mutually agreed upon success metrics and reporting to highlight marketing activities and results to extent possible with current MarTech (eg Marketo); as applicable partner on business case to recommend necessary enhancements/ determine ROIs.
• Partner with growth and retention marketing teams and COEs to align on marketing campaign budgets programs and timing.
• Contribute to Evernorth integrated marketing plan development execution evaluation/measurements and calibration.

Qualifications:

• 10 years experience developing and implementing marketing strategies and plans
• Experience in complex B2B sales industries withlong sales cycles. Experience in Healthcare insurance and/or PBM strongly preferred
• Track record ofleading complex marketing/communications initiatives at every stage: concept goalsetting strategy execution evaluation and measurement
• Proven ability to accurately assess B2B audience/influencer needs understand a buying process grasp marketplace dynamics and tailor strategies accordingly
• Exceptionally strong collaborator with demonstrated ability to succeed in a matrixed environment by developing relationships across alllevels of the organization (team peersleadership seniorleadership) and externally (agency management)
• Bachelors degree is required graduate degree preferred
• Financialacumen; ideally with demonstrated ability to manage marketing budget

PersonalCompetencies Should Include:

• Strong peopleleadership/coaching with passion and energy for inciting results by influencing and inspiring others to achieve; encourage a growth mindset
• Strategic and criticalthinker
• Adaptable flexible able to manage through change
• Business minded mature good judgment polished personalbrand
• Ability to work under pressure with strict timelines while keeping team engaged and positive
• Goal-oriented personally accountable resourcefuland self-directed
• Outstanding communicator with superior oraland written communication skills
• Managerialcourage while maintaining positive business partnerships able to read people and engage accordingly

Computer or Other Skills:

• Familiarity with Marketo Pardot Eloqua and/or other Marketing automation tools
• Understanding of socialmedia strategy within B2B mix
• Ideally experience working in digitalCMS systems

How We WillMeasure Success:

The Senior Marketing Director willbe measured by:

• Marketing contribution to the achievement of Express Script PBMs and Evernorths overallobjectives: differentiation positive marketplace perception achievement of margin goals for product upsells
• Effectiveness of marketing strategy (qualitative/quantitative measures to be determined annually by product area/SAM segment; by campaign; by initiative)
• Feedback from key matrix partners

About Evernorth Health Services

Qualified applicants will be considered without regard to race color age disability sex childbirth (including pregnancy) or related medical conditions including but not limited to lactation sexual orientation gender identity or expression veteran or military status religion national origin ancestry marital or familial status genetic information status with regard to public assistance citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process please email: for support. Do not email for an update on your application or to provide your resume as you will not receive a response.

The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama Alaska Arizona Arkansas Delaware Florida Georgia Hawaii Idaho Iowa Kansas Maryland Massachusetts Michigan Nebraska Ohio Pennsylvania Texas Utah Vermont and Washington State.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal state and local ordinances.