Sr. Program Activation Manager, Brand Partnership Studio

The mission of the Brand Partnership Studio is to bring Twitch streamers visibility and creativity across Twitch and Amazon through strategic brand partnerships. We enable brands to win in the creator economy by delivering what their target audiences and Twitch viewers want - programs that harness popular culture and community behaviors with compelling content and tech.

Reporting to the Program Activation Lead US the Senior Program Activation Manager will be a key player contributing to the Brand Partnership Studio mission within the Santa Monica or New York this role youll oversee multiple creative projects simultaneously build deep expertise in the Twitch creator ecosystem and serve as a key point of contact for clients creators and vendors. Youre a strategic problem solver who thrives in fast-paced environments and knows how to bring ideas to life across digital platforms.

Key job responsibilities
- Own end-to-end execution project management and quality control of custom solutions throughout post-sale lifecycle and ensure timelines deliverables budgets and client expectations are met.

- Develop and manage detailed project schedules and budgets across multiple campaigns. Additionally secure approvals track action items and coordinate closely with vendors talent sales and production teams to ensure seamless live execution.

- Represent the Brand Partnership Studio in client meetings providing production recommendations and proactively identifying risks challenges and solutions.

- Collaborate closely with other teams within the Brand Partnership Studio including Creative Strategists Producers Influencer Relation Managers and cross-functional teams such as Sales Account Management Operations Finance Legal and Marketing.

- Lead remote and on set livestream production live event brand integrations and branded video content production to ensure quality control and exceed client expectations (travel up to 10%).

- Identifies opportunities for efficiency managing risk and mitigation planning.

- Monitor project profitability resource allocation financial reporting and billing.

A day in the life
As a Program Activation Manager your primary focus day to day will be to cost/scope concepts in pre-sale and manage the execution of creative programs in post-sale. You will be responsible for tracking timelines budgets and approvals across internal teams and external vendors. Keeping teams informed on project health via internal meetings Slack threads and project documents. Youll also be responsible for processing POs and maintaining data hygiene across project systems.
Occasionally youll support the ideation and packaging of original programming and build/revise SOPs.

- Bachelors degree
- 7 years of program or project management experience
- Experience using data and metrics to determine and drive improvements
- Experience owning program strategy end to end delivery and communicating results to senior leadership
- Knowledge of Microsoft Office products and applications CRMs (e.g. ) sales and marketing automation tools and eLearning tools
- Experience prioritizing and handling multiple assignments at any given time while maintaining commitment to deadlines or experience in a fast-paced high-tech company
- 5 years of working directly with creators and developing creator careers in a talent management agency or platform role experience
- Experience working directly with talent and creators

- Experience implementing repeatable processes and driving automation or standardization
- Knowledge of the Twitch platform and Twitch advertising experience
- Experience in video production and/or live events
- Knowledge of the Twitch community gaming and/or live streaming culture

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA Santa Monica - 115600.00 - 160000.00 USD annually
USA NY New York - 127200.00 - 185000.00 USD annually