Senior DirectorDirector, Paid Marketing

About TEGNA

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets TEGNA reaches more than100 million people monthly across the web mobile apps streaming and linear television. Together we are building a sustainable future for local news.

TEGNA is hiring a Paid Marketing Director to lead and transform how we acquire and grow audiences across CTV mobile social programmatic linear and emerging channels.

This role is responsible for building ahigh-performance paid marketing engineone that drives efficient growth improves creative effectiveness and brings rigor to how we measure and scale performance.

This is not a role for someone who manages campaigns at a distance. This is for a leader who haspersonally driven performance built systems that scale and can materially improve how paid marketing operates.

Why This Role Matters

TEGNA is shifting from linear and web audiences to owned platforms (mobile and CTV). Paid marketing is a critical lever in that transition.

We are looking for someone who has:

• Turned paid marketing into a repeatable growth engine not just a spend function
• Increased creative output and effectiveness through structured testing and iteration
• Brought clarity to measurement attribution and decision-making in complex environments
• Connected acquisition product experience and retention into a cohesive system

This role is expected to materially improve performance not maintain the status quo.

What Youll Do

Own and Improve Performance

• Own and materially improve paid marketing performance across channels with direct accountability for efficient growth (CAC ROAS LTV retention incrementality)
• Make clear data-informed decisions on where to scale where to cut and where to test based on performance and business impact
• Build frameworks that allow the organization to allocate capital more effectively over time

Build a High-Performance Creative System

• Build and scale a high-velocity creative testing system that increases iteration speed improves win rates and produces repeatable insights
• Define what high-quality creative means in a performance context and hold teams accountable to it
• Partner closely with Creative Design and Lifecycle Marketing to ensure creative is not a constraint on growth
• Translate performance and user data into clear actionable creative direction

Strengthen Data Measurement & Funnel Performance

• Partner with Product to improve first-party data collection acquisition funnels retargeting capabilities and experimentation frameworks
• Ensure paid acquisition is tightly integrated with product surfaces conversion flows and downstream engagement
• Use experimentation (A/B testing holdouts incrementality) to drive decision-makingnot proxies or assumptions
• Improve signal quality over time while operating effectively with imperfect data

Build and Lead a High-Performing Team

• Build and develop a team that can operate with speed ownership and accountability
• Set clear expectations and operating rhythms tied to outcomes
• Raise the bar on talent execution and thinking across the function

Integrate Across the Full Funnel

• Ensure paid marketing is tightly connected to onboarding activation retention and re-engagement not just top-of-funnel acquisition
• Partner closely with Lifecycle Marketing to create a coherent end-to-end user journey

What Were Looking For (Required Qualifications)

• Has personally led and scaled multi-channel paid marketing programs with clear ownership of performance outcomes (CAC ROAS LTV retention incrementality)
• Has driven measurable growth in consumer products or apps ideally across mobile and/or CTV
• Brings deep hands-on experience across major paid channels including CTV and has worked directly with platforms such as Roku Fire TV Samsung Apple TV or similar ecosystems
• Has built and operated high-velocity testing systems particularly in creative and can clearly articulate what drives performance and why
• Operates comfortably in ambiguous or imperfect data environments using experimentation attribution and first-party data to inform decisions
• Has partnered closely with Product to improve first-party data collection acquisition funnels retargeting and growth systems
• Is fluent in modern martech stacks MMPs and experimentation tooling
• Has built led and developed high-performing teams and raised the bar on talent and execution
• Demonstrates a strong bias toward ownership speed and continuous improvement

How We Work

At TEGNA we value:

• Outcomes over activity
• Rigor over gut feel but speed over perfection
• Direct feedback and healthy debate
• Leaders who own problems end-to-end and raise the bar for those around them

This role is for someone who wants toown growth build systems and materially improve how marketing worksnot maintain what already exists.#LI-MS1

Note: Final title and salary will be commensurate with the selected candidates experience skills and overall background.

Benefits:

TEGNA offers comprehensive benefits designed to safeguard the physical mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas as well as access to dental and eye care coverage; fertility surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNAs 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans ALL employees and their eligible family members receive nine free virtual doctors appointments with a physician through Teladoc and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We areproud to be an equal opportunity employer hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race color religion national origin sex gender age marital status personal appearance sexual orientation gender identity or expression family responsibilities disability medical condition enrollment in college or vocational school political affiliation military or veteran status citizenship status genetic information or any other basis protected by federal state or local law. TEGNA will reasonably accommodate qualified individuals with disabilitiesin accordance with applicable law. If you are in need of an accommodation in order to submit your application please email

Recruiting Fraud Alert:

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of or one of our affiliate station domains.

Recruiters or Hiring Managers will never request payments ask for financial account information or sensitive information such as social security numbers.