Brand Marketing Specialist, Hong Kong

Hong Kong - Hong Kong

Monthly Salary: Not Disclosed

Posted on: 15 hours ago

Vacancies: 1 Vacancy

Job Summary

Blue Bottle Coffee is a passionate and growing team of hundreds around the world united by the simple purpose of connecting the world to delicious coffee. We roast on four coasts make delicious drinks clean up after ourselves bake cookies get change at the bank and say please and thank you. Were an impossibly eclectic group of coffee experts artists writers sensory scientists bakers designers and all-around dreamers who also happen to be some of the most hard-working and talented in the business. Join us!

The Brand Marketing Specialist will be a hands-on agile contributor supporting Blue Bottle Coffee cafés and local marketing initiatives in Hong Kong. Guided by our core brand values this role is well-suited for someone who thrives in a fast-paced environment enjoys working closely with cafés and cross-functional teams and is excited to learn by doing.

This role will focus primarily on café-led marketing execution ensuring brand and product initiatives are thoughtfully localized and brought to life across cafés and key customer touchpoints. Working closely with Café Operations Product and Creative partners the Brand Marketing Specialist will support the planning and delivery of locally relevant marketing programs including in-café assets café events and activations experiential moments and localized digital and social storytelling.

The Brand Marketing Specialist will help ensure cafés are well supported with clear marketing tools timelines and guidance enabling strong and consistent execution in a high-velocity retail environment. They will also contribute to gathering customer and café feedback learning how to measure impact and refine future initiatives. Through this work the role plays a meaningful part in shaping how the Blue Bottle Coffee brand shows up in Hong Kong cafés and local culture.

About the Job

The Brand Marketing Specialist will be a hands-on agile contributor supporting Blue Bottle Coffee cafés and local marketing initiatives in Hong Kong. Guided by our core brand values this role is well-suited for someone who thrives in a fast-paced environment enjoys working closely with cafés and cross-functional teams and is excited to learn by doing.

This role will focus primarily on café-led marketing execution ensuring brand and product initiatives are thoughtfully localized and brought to life across cafés and key customer touchpoints. Working closely with Café Operations Product and Creative partners the Brand Marketing Specialist will support the planning and delivery of locally relevant marketing programs including in-café assets café events and activations experiential moments and localized digital and social storytelling.

The Brand Marketing Specialist will help ensure cafés are well supported with clear marketing tools timelines and guidance enabling strong and consistent execution in a high-velocity retail environment. They will also contribute to gathering customer and café feedback learning how to measure impact and refine future initiatives. Through this work the role plays a meaningful part in shaping how the Blue Bottle Coffee brand shows up in Hong Kong cafés and local culture.

You Will

Support the planning and execution of external communications and integrated marketing initiatives under the guidance of the leadership team ensuring consistent brand expression across cafés digital platforms and local market channels.
Assist in developing and maintaining marketing calendars and seasonal concept plans coordinating closely with cross-functional teams to manage timelines and deliver initiatives efficiently in a fast-moving environment.
Support the development and execution of brand stories and marketing campaigns from early planning and localization through café and digital launch ongoing updates and basic performance tracking.
Partner with local Product Channel and Café Operations teams as well as external creative vendors to support the production of marketing assets and café-facing tools for product launches campaigns and new café openings (NCOs).
Collaborate with the Product team to help localize and land clear compelling communications for seasonal product launches across café and digital touchpoints.
Work closely with Product and Café Operations teams to support the planning and execution of café marketing tactics and visual merchandising ensuring readiness and consistency across locations.
Collaborate with creative and production partners to support the development of content ensuring written communication (in both Chinese and English) and imagery are on-brand culturally relevant and aligned with key messages.
Support the execution of locally relevant marketing activations and campaigns with a strong emphasis on digital and social channels to drive customer awareness engagement and community connection.
Identify and support collaboration opportunities with local community members artists and like-minded businesses that reflect Blue Bottles values assisting with outreach coordination and execution.

You Are

Energized by wearing multiple hats and working across café digital and content-driven marketing with comfort switching priorities in a fast-paced environment.
Detail-oriented with a strong eye for design content and copy and able to connect executional details to broader brand goals.
Both analytical and creative comfortable working with performance insights while also contributing to storytelling and concept development.
Curious resourceful and execution-focused with a strong bias toward action and problem-solving.
Culturally aware and adaptable with the ability to work effectively in Hong Kongs fast-moving high-pressure retail and marketing context.
Collaborative and dependable while also able to take initiative and move work forward independently.
Organized and process-minded capable of managing multiple projects and timelines with clarity and accountability.
A positive and supportive team player who is willing to step in roll up sleeves and help when needed.
A thoughtful and welcoming brand ambassador in all internal and external interactions.

You Have

4 years of experience in Brand Product Retail or Digital/Social Marketing gained in an in-house or agency environment. Experience with content creation PR events or experiential marketing is a plus.
Experience working within brand-led retail lifestyle luxury design or F&B businesses is strongly preferred.
A strong understanding of the Hong Kong digital and social ecosystem with experience developing campaigns for local platforms and audiences.
Proven ability to support integrated marketing campaigns across café digital social and experiential touchpoints.
Confidence in writing and editing content in both English and Chinese with sensitivity to tone cultural nuance and customer context.
Strong collaboration skills and comfort working across regional and global teams.
Fluency in spoken and written English and Chinese (Cantonese and Mandarin preferred).
A genuine passion for coffee hospitality and brand experience and a love for Blue Bottle Coffee.

At Blue Bottle Coffee youll be a vital part of our guests experience and a crucial link in delivering the most delicious coffee we can find to every person who walks through our doors be it in person or online. If youre ready to bring beautiful and thoughtfully rendered experiences to life please apply and join us.

Blue Bottle is an Equal Opportunity Employer. We value an open mind dedication to work and a collaborative spirit. We hire based on these qualities a jobs requirements our businesss needs and an applicants qualifications. We do not tolerate discrimination or harassment of any kindin the hiring process or in the workplace.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

About the Job

The Brand Marketing Specialist will be a hands-on agile contributor supporting Blue Bottle Coffee cafés and local marketing initiatives in Hong Kong. Guided by our core brand values this role is well-suited for someone who thrives in a fast-paced environment enjoys working closely with cafés and cross-functional teams and is excited to learn by doing.

This role will focus primarily on café-led marketing execution ensuring brand and product initiatives are thoughtfully localized and brought to life across cafés and key customer touchpoints. Working closely with Café Operations Product and Creative partners the Brand Marketing Specialist will support the planning and delivery of locally relevant marketing programs including in-café assets café events and activations experiential moments and localized digital and social storytelling.

The Brand Marketing Specialist will help ensure cafés are well supported with clear marketing tools timelines and guidance enabling strong and consistent execution in a high-velocity retail environment. They will also contribute to gathering customer and café feedback learning how to measure impact and refine future initiatives. Through this work the role plays a meaningful part in shaping how the Blue Bottle Coffee brand shows up in Hong Kong cafés and local culture.

You Will

Support the planning and execution of external communications and integrated marketing initiatives under the guidance of the leadership team ensuring consistent brand expression across cafés digital platforms and local market channels.
Assist in developing and maintaining marketing calendars and seasonal concept plans coordinating closely with cross-functional teams to manage timelines and deliver initiatives efficiently in a fast-moving environment.
Support the development and execution of brand stories and marketing campaigns from early planning and localization through café and digital launch ongoing updates and basic performance tracking.
Partner with local Product Channel and Café Operations teams as well as external creative vendors to support the production of marketing assets and café-facing tools for product launches campaigns and new café openings (NCOs).
Collaborate with the Product team to help localize and land clear compelling communications for seasonal product launches across café and digital touchpoints.
Work closely with Product and Café Operations teams to support the planning and execution of café marketing tactics and visual merchandising ensuring readiness and consistency across locations.
Collaborate with creative and production partners to support the development of content ensuring written communication (in both Chinese and English) and imagery are on-brand culturally relevant and aligned with key messages.
Support the execution of locally relevant marketing activations and campaigns with a strong emphasis on digital and social channels to drive customer awareness engagement and community connection.
Identify and support collaboration opportunities with local community members artists and like-minded businesses that reflect Blue Bottles values assisting with outreach coordination and execution.

You Are

Energized by wearing multiple hats and working across café digital and content-driven marketing with comfort switching priorities in a fast-paced environment.
Detail-oriented with a strong eye for design content and copy and able to connect executional details to broader brand goals.
Both analytical and creative comfortable working with performance insights while also contributing to storytelling and concept development.
Curious resourceful and execution-focused with a strong bias toward action and problem-solving.
Culturally aware and adaptable with the ability to work effectively in Hong Kongs fast-moving high-pressure retail and marketing context.
Collaborative and dependable while also able to take initiative and move work forward independently.
Organized and process-minded capable of managing multiple projects and timelines with clarity and accountability.
A positive and supportive team player who is willing to step in roll up sleeves and help when needed.
A thoughtful and welcoming brand ambassador in all internal and external interactions.

You Have

4 years of experience in Brand Product Retail or Digital/Social Marketing gained in an in-house or agency environment. Experience with content creation PR events or experiential marketing is a plus.
Experience working within brand-led retail lifestyle luxury design or F&B businesses is strongly preferred.
A strong understanding of the Hong Kong digital and social ecosystem with experience developing campaigns for local platforms and audiences.
Proven ability to support integrated marketing campaigns across café digital social and experiential touchpoints.
Confidence in writing and editing content in both English and Chinese with sensitivity to tone cultural nuance and customer context.
Strong collaboration skills and comfort working across regional and global teams.
Fluency in spoken and written English and Chinese (Cantonese and Mandarin preferred).
A genuine passion for coffee hospitality and brand experience and a love for Blue Bottle Coffee.

Required Experience: