VP, International Marketing & GTM

Squarespace is looking for a marketing leader to create and guide the strategic direction and operational execution of our international expansion.

The team you build will work cross-functionally to evaluate launch and develop new markets. You will drive product adoption and marketing strategy growing Squarespaces global presence in a thoughtful and scalable manner. Combining a breadth of marketing expertise proven success in new market expansion and deep business acumen you will be a key partner to senior leadership and teams across the organization shaping the future of Squarespace.

Youll report into the SVP Growth and can work hybrid from our NYC Headquarters or remotely from an approved US State.

Youll Get To

• Create high-impact local channel strategies and execute holistic marketing plans in partnership with marketing channel owners and agencies
• Evaluate plan and launch Squarespaces entry into new countries and languages including leading market research and product/market fit tests
• Craft tailored product positioning and messaging that will resonate with key audiences
• Determine the optimal team structure including potential agency partners and grow the team for success in new markets
• Drive growth and impact across all major international KPIs: customers revenue conversion marketing ROI LTV and retention
• Contribute to the Product roadmap for each country and language by providing insights market research and data to drive prioritization
• Maintain current knowledge of local cultural trends and media consumption patterns

Who Were Looking For

• 15 years of broad-based marketing experience ideally in consumer tech or a closely related industry
• Proven success launching products in new markets without an existing presence
• Experience building and leading a high performing marketing team
• Collaborative approach with experience influencing cross-functional teams in a complex organization
• Experience managing agency partners
• Deep knowledge across digital and traditional marketing channels
• Deep understanding of marketing measurement across: conversion lift studies MTA (multi-touch attribution) and MMM (media mix modeling)
• Market research experience and the ability to apply both qualitative and quantitative insights for maximum impact
• Experience working collaboratively with internal and external creative teams and owning the briefing and review processes
• Understanding of localization and how cultural perspectives influence go-to-market plans
• Comfort navigating through ambiguity in a dynamic environment
• Language ability in Spanish French or German is a plus

Benefits & Perks

• A choice between medical plans with an option for 100% covered premiums
• Fertility and adoption benefits
• Access to supplemental insurance plans for additional coverage
• Headspace mindfulness app subscription
• Global Employee Assistance Program
• Retirement benefits with employer match
• Flexible paid time off
• 12 weeks paid parental leave and family care leave
• Pretax commuter benefit
• Education reimbursement
• Employee donation match to community organizations
• 7 Global Employee Resource Groups (ERGs)
• Dog-friendly workplace
• Free lunch and snacks
• Private rooftop
• Hack week twice per year

Cash Compensation Range: $360000 - $420000 USD

The base salary for this position will vary based on job-related criteria including relevant skills experience and location among other factors.

In addition to the cash compensation above (which includes base salary and where applicable for eligible roles may include overtime pay) Squarespace employees are eligible to be granted an option to purchase our common stock. Sales positions generally offer a competitive On Target Earnings (OTE) incentive structure in addition to base salary.

About Squarespace

Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence build an audience monetize and scale their business. Our suite of products range from websites domains ecommerce and marketing tools as well as tools for scheduling with Acuity and creating and managing social media presence with Bio Sites and Unfold. Our team of more than 1700 is headquartered in New York City with offices in Dublin Ireland and Aveiro Portugal. For more information about our company visit Commitment

Today more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customer base but we also strive for the same in our employees. At Squarespace we are committed to equal employment opportunity regardless of race color ethnicity ancestry religion national origin gender sex gender identity or expression sexual orientation age citizenship marital or parental status disability veteran status or other class protected by applicable law. We are proud to be an equal opportunity workplace.

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