Director of Marketing & Communications
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Job Location:
Zionsville, IN - USA
Yearly Salary:
$ 66 - 68
Posted on:
16 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
At the Hussey-Mayfield Memorial Public Library we are dedicated to enriching the lives of the communities in Zionsville and Whitestown Indiana. Our team is at the forefront of library services embracing modern technologies creating innovative amenities and delivering personalized up-to-date programs. We foster collaboration knowledge-sharing and entertainment throughout our community. We are proud to be an Equal Opportunity Employer.
About the Position:
As the Director of Marketing and Communications you will lead HMMPLs marketing efforts and serve as the librarys brand champion. You will shape and implement a modern marketing strategy strengthen the librarys storytelling and communications and enhance understanding of customer needs. This role oversees all marketing and communication initiatives ensuring that HMMPLs brand partnerships and community outreach consistently reflect the librarys vision image and values.
What Youll Do:
- Responsible for all marketing public relations customer insights/marketing data and integrated communications tactics for the library.
- Develops and manages strategic marketing plans as well as department specific goals and objectives to support the librarys strategic plan.
- Leads the development of HMMPLs marketing insights analytics audience segmentation. Ensures data informed messaging and organizational decision making.
- Leads brand strategy to ensure coherent consistent compelling branding across social media branches and experiences.
- Oversees the creative direction content strategy digital experience and content management.
- Leads the librarys crisis communication response plan and makes recommendations on communication protocols. May serve as the librarys primary spokesperson for the delivery of the librarys message to external constituents.
- Manages and monitors department budget; coordinates initiates and approves documentation to ensure proper fiscal and regulatory control.
- Provides marketing and public relations counsel to library board executive director and team as needed.
- Prepares and executes executive and/or organizational level messages including presentations correspondence and written remarks.
- Responsible for staff onboarding professional development assessment coaching and training of assigned staff. Sets individual performance measurements for staff and holds them accountable.
- Collaborates with community partners to develop positive relationships share information on library services and coordinate jointly sponsored events.
- Ensures that all Library communication is accurate timely and consistent with the librarys image and style guide
- Serves as a member of librarys Management Team. Represents the Marketing Team on other committees as needed.
- Leads and/or co-chairs large projects through effective project management as needed.
- Performs additional duties as assigned.
Minimum Qualifications:- Bachelors degree in marketing communications or related field required
- 3 years of progressive management experience in marketing brand strategy communications or related fields
- Experience leading marketing in a multi-stakeholder environment (library public sector nonprofit higher ed or civic organization experience preferred)
- Demonstrated success building or applying audience insights digital strategy and performance measurement
- Experience managing creative content and channel teams (including external partners/agencies)
- Experience building modern marketing capabilities such as segmentation analytics content strategy and integrated planning approaches
- Ability to lead and mentor teams through change
- Strong written verbal and presentation skills
- Experience with website design and maintenance
- Ability to operate library technology including personal computer email software programs (i.e. Windows/Microsoft Office) and other job-related equipment and systems
- Ability to utilize reliable transportation to promptly report to job assignments and other locations per job requirements.
Positions Managed
This is a supervisory position.
Working Conditions and Physical Demands- This position requires physical demands including reading writing maintaining hand-eye coordination standing sitting walking bending crawling climbing pushing pulling and lifting items weighing 15-20 pounds.
Employees are expected to perform the job duties listed with or without accommodation if accommodation is needed they should request it through the appropriate channels. - Bachelors degree in marketing communications or related field required
What We Offer:
- A robustbenefits packagethat supports your physical mental and financial well-being.
- Comprehensivemedical dental and vision plans including NICE Healthcareto meet your healthcare needs.
- A qualified employer forPublic Service Loan Forgiveness.
- Access tomental health resourcesandemployee assistance programs.
- Generouspaid time offandleave optionsto balance your work and personal life.
- Participation in theIndiana Public Employees Retirement System (INPRS)and additional investment & savings plans.
- A variety ofvoluntaryinsurance plans to complement your lifestyle.
Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
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