Software Product Marketing Manager
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Job Location:
Boston, NH - USA
Monthly Salary:
$ 112500 - 180000
Posted on:
15 hours ago
Vacancies:
1 Vacancy
Job Summary
Join Axon and be a Force for Good.
At Axon were on a mission to Protect Life. Were explorers pursuing societys most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products we work better together. We connect with candor and care seeking out diverse perspectives from our customers communities and each other.
Life at Axon is fast-paced challenging and meaningful. Here youll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.
Your Impact
As a Product Marketing Manager focused on Axons software portfolio with initial emphasis on DEMS AI and productivity workflows you will define how high impact software initiatives are positioned launched and adopted in market.
You will focus on the highest-impact initiatives applying disciplined prioritization and scalable GTM frameworks to ensure clarity and consistency across a large and evolving roadmap. You will own execution for assigned launches and initiatives while enabling Product - and field-led motions for lower-tier releases.
You will work closely with Product Sales Demand Generation and Communications partners to bring new capabilities to market support pipeline growth and drive meaningful adoption across Axons software platform the fastest-growing part of the entire product portfolio.
What Youll Do
- Develop positioning and messaging frameworks for high impact software initiatives including DEMS and productivity workflows.
- Lead gotomarket planning and execution for launches releases and campaigns
- Enable broader product releases through reusable frameworks and guidance
- Create and maintain a focused set of high impact sales enablement assets including pitch decks battle cards one pagers and playbooks.
- Partner with Product to translate roadmap and technical capabilities into customercentric narratives
- Gather and synthesize customer sales and market insights to inform messaging and GTM strategy
- Support content development including case studies web copy and campaign messaging
- Track performance and adoption metrics to refine and optimize GTM efforts
What You Bring
- 5 years of experience in product marketing or closely related roles
- Experience marketing complex SaaS platform or workflowdriven products
- Strong written and verbal communication skills with executivelevel clarity
- Proven ability to partner crossfunctionally and drive alignment
- Analytical mindset with comfort using data to measure and improve outcomes
- Alignment with Axons values: Aim Far Win Right Own It Join Forces Be Obsessed Expect Candor
AI Expectations in This Role
Youll leverage AI to support narrative development competitor tracking and persona-based content iteration. AI tools will enable you to scale delivery improve content quality and deepen audience understanding.
Alignment with Axons Values
- Aim Far You define and communicate the future of digital evidence and records
- Win Right You advocate for solutions that serve both agencies and the public
- Own It You own GTM outcomes clarity and team performance
- Join Forces You collaborate with empathy urgency and clarity
- Be Obsessed You care about the workflows that power safer communities
- Expect Candor You deliver honest feedback and create strategic alignment
90 Days at Axon
First 30 Days
- Deep dive into Axons software portfolio with initial focus on DEMS AI and productivity workflows including customers use cases and existing GTM frameworks
- Build relationships with Product Sales and Marketing partners across software teams
- Understand prioritization model and where Product Marketing has full ownership vs enabling the product and sales teams
First 60 Days
- Own messaging or GTM execution for priority software initiatives aligned to current business priorities
- Deliver targeted improvements to sales enablement positioning or customer-facing narratives
- Apply scalable templates and frameworks to support product-led releases
90 Days and Beyond
- Lead GTM execution for high-impact software launches and in-market adoption efforts
- Act as a trusted partner to Product for translating roadmap changes into clear defensible messaging
- Establish clear KPIs and reporting to demonstrate Product Marketing impact in a resource-constrained environment
Work Location
This role is based out of our Scottsdale Seattle or Boston location and follows a hybrid schedule. We rely on in-person collaboration and ask that team members work onsite Tuesdays through Fridays with the flexibility to work remotely on Mondays unless there is an approved workplace accommodation. We believe that connection fuels innovation and our in-office culture is designed to foster meaningful teamwork mentorship and shared success.
Benefits that Benefit You
- Competitive salary and 401k with employer match
- Discretionary paid time off
- Paid parental leave for all
- Medical Dental Vision plans
- Fitness Programs
- Emotional & Mental Wellness support
- Learning & Development programs
- Employee Resource Groups (ERGs)
- And yes we have snacks in our offices
Benefits listed herein may vary depending on the nature of your employment and the location where you work.
Axon is a total compensation company meaning compensation is made up of base pay bonus and stock awards. The actual base pay is dependent upon many factors such as: level function training transferable skills work experience business needs geographic market and often a combination of all these factors. Our benefits offer an array of options to help support you physically financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit Pay Range
$112500 - $180000 USD
Dont meet every single requirement Thats ok. At Axon we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer better place. We are also committed to building diverse teams that reflect the communities we serve.
Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If youre excited about this role and our mission to Protect Life but your experience doesnt align perfectly with every qualification listed here we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Important Notes
The above job description is not intended as nor should it be construed as exhaustive of all duties responsibilities skills efforts or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.
Some roles may also require legal eligibility to work in a firearms environment.
We collect personal information from applicants to evaluate candidates for employment. You may request access deletion or exercise other CCPA rights ator via ourAxon Privacy Web Form. For more information please see the Your California Privacy Rights section of ourApplicant and Candidate Privacy Notice.
Axons mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axons impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental health and safety regulations policies and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.
We are an equal opportunity employer that promotes justice advances equity values diversity and fosters inclusion. Were committed to hiring the best talent regardless of race creed color ancestry religion sex (including pregnancy) national origin sexual orientation age citizenship status marital status disability gender identity genetic information veteran status or any other characteristic protected by applicable laws regulations and ordinances and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process please email Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.
Required Experience:
Manager
Key Skills
- Conveyancing Paralegal
- Fireworks
- Logistics
- Clinical
- Avionics
About Company
The Axon Network connects people, devices, and apps to protect life in all regards. From our TASER smart weapons, to police body cameras, to our industry-leading cloud-based evidence management software, we are the world’s premier public safety company and are committed to delivering ... View more
