Marketing Lead- Life Sciences
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Job Location:
Philadelphia, PA - USA
Monthly Salary:
Not Disclosed
Posted on:
17 hours ago
Vacancies:
1 Vacancy
Job Summary
Job description
About the Job
Description:
TransPerfects Marketing & Communications team is seeking a full-time Marketing Lead to join our Life Sciences division. This role will serve as a strategic partner to the Life Sciences Marketing Program Manager and play a key part in driving digital marketing strategy content development lead generation and nurturing across our life sciences digital program.
The ideal candidate is a proactive results-driven marketer with 5 years of experience executing and optimizing digital campaigns developing compelling content and aligning with cross-functional teams to generate leads and drive measurable business impact. This is a highly collaborative role ideal that will help execute campaigns and shape the direction of our digital strategyleading performance reviews aligning with cross-functional teams and championing scalable data-driven programs. Youll play a hands-on role in building full-funnel campaigns and fueling demand by showcasing the value of TransPerfect Life Sciences solutions to various personas across different use cases.
Primary Responsibilities Include:
Digital Program Ownership
Collaborate closely with the Life Sciences Marketing Program Manager to shape and drive the life sciences digital strategy and content
Own key workstreams across campaign planning content execution SEO lead generation funnel optimization and performance reporting
Act as the go-to lead for digital performance reviews and contribute to program KPIs analysis
Campaign Performance & Retrospectives
Lead quarterly marketing performance retrospectives analyzing what campaigns messaging and channels are driving results
Identify high-performing tactics to scale and work with the Life Sciences Marketing Program Manager to flag underperforming assets or workflows for revision
Work cross-functionally to address campaign bottlenecks audience friction points and cross-department misalignments
SEO & Website Strategy
Drive initiatives to boost domain authority and organic search visibility through content strategy backlinks PR coordination and technical SEO improvements
Collaborate with the Life Sciences Marketing Program Manager to develop long-term content strategies that support keyword clusters and semantic search
Collaborate with web and digital marketing teams to ensure our sites are optimized for discoverability and UX
Lead Generation Qualification & Funnel Optimization
Partner with marketing ops and sales to improve lead scoring models routing processes and CRM hygiene
Partner with performance marketing to plan and execute lead generation including drafting editing and optimizing content across various campaign typeswebinars nurture series digital ads and downloadable resources
Set clear KPIs for campaigns track performance and refine tactics based on analytics
Align closely with sales enablement to ensure follow-up messaging and documentation are streamlined and effective
Monitor and report on digital campaign ROI and audience behavior to inform future strategy
Sales & Stakeholder Collaboration
Work closely with life sciences sales and subject matter experts to identify marketing needs and messaging priorities
Stay attuned to industry pain points and customer feedback to inform campaign planning
Ensure all campaign efforts are aligned with evolving product roadmaps go-to-market strategies and commercial goals
Provide insights on market trends buyer behavior and competitive positioning to adjust messaging and targeting
Cross-Functional Teamwork
Coordinate with creative digital and web teams to bring campaigns to life
Ensure consistency of messaging branding and design across all digital touchpoints
About Us:
TransPerfect was founded in 1992 with a simple mission to provide the highest quality language services to leading organizations worldwide. Started as a two-person company operating out of a dorm room TransPerfect has spent nearly three decades solving global business challenges for our clients and has become one of the most successful growth stories in the business world.
TransPerfect is the worlds largest provider of language and technology solutions for global business. From offices in over 120 cities on six continents TransPerfect offers a full range of services in 170 languages to clients worldwide. More than 5000 global organizations employ TransPerfects GlobalLink technology to simplify management of multilingual content.
With an unparalleled commitment to quality and client service TransPerfect is fully ISO 9001 and ISO 17100 certified. TransPerfect has global headquarters in New York with regional headquarters in London and Hong Kong. For more information please visit our website at .
Job requirements
Required Skills:
Bachelors degree in marketing communications or a related field
5 years of experience in B2B marketing preferably in life sciences or healthcare industries
Proven ability to manage digital campaigns from strategy through execution
Excellent writing and communication skills
Strong project management skills and attention to detail
Familiarity with marketing automation tools (e.g. HubSpot) CRM systems (e.g. Salesforce) and basic design tools (e.g. Canva)
Analytical mindset with the ability to interpret performance data and optimize accordingly
Comfortable working across teams and presenting ideas to stakeholders
Travel: 1015%
- Philadelphia Pennsylvania United States
- Chicago Illinois United States
- Durham North Carolina United States
- Boston Massachusetts United States
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Key Skills
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About Company
TransPerfect Translations is a translation, E-Discovery and language services company based in New York City. The company serves clients in many fields, such as film, gaming, legal and healthcare fields. As of 2012, TransPerfect is "the largest privately owned language services provid ... View more
