Senior Marketing Manager B2C Growth & Lead Nurturing

Drive B2C growth. Lead a highimpact team. Shape the customer looking for a resultsdriven marketing leader to own our North American Residential & Small Commercial leadgeneration engine. Reporting to the VP of Marketing youll design fullfunnel strategies that attract highvalue customers increase conversion and fuel business growth. If you thrive in B2C acquisition love building smart nurture journeys and enjoy leading a talented teamthis role is for join us:Culture:Join a supportive and inclusive work environment where collaboration respect and open communication are at the core of everything we Compensation:We offera highlycompetitive compensation andtotalrewards package ensuring that your hard work and dedication are recognized and rewarded :We understand the importance of work-life balance and offer various flexible schedules to help you manage your personal and professional commitments :Work withstate-of-the-arttools and technologies that empower you to excel in your role and stay at the forefront of industry Assistance Programs:We care about you! You and your family will have access to LYRA an industry leading platform that provides comprehensive support and a myriad of resources to help support your physical mentalfinancialand social :A continuous focus on professional development with many opportunities for training& Focused:We care about you and have developed a 24/7 safety mindset that isshowcasedthroughout everyfacetof the Youll DoBuild and optimize multichannel demand generation campaigns for Residential and Small Commercial audiencesOwn the full leadgen and nurture strategyfrom targeting to conversionCreate personalized nurture programs that move prospects to salesreadyImprove funnel performance through testing insights and segmentationLead a team across acquisition content and marketing operationsPartner with Inside Sales Brand and Marketing Ops to improve lead quality and handoffsPresent insights strategy and recommendations to senior leadershipWhat You Bring5 years in B2C/D2C or residential lead generation & nurturing3 years leading and developing highperforming teamsDeep knowledge of segmentation funnel optimization and lifecycle marketingProven success driving measurable growth through acquisition strategyStrong communicator with experience influencing senior leadersComfortable balancing strategic thinking with handson executionLegal Authorization to work in the US is required. We will not sponsor individuals for employment visas now or in the future for this job openingThe expected annual salary range for this role is $120000 - $132000 a note the compensation information shown above is a general guideline only. Salaries are based upon candidate skills experience and qualifications geographical location as well as market and business considerations.