Senior Product Marketer, Value Storytelling
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Job Location:
Cambridge, MA - USA
Monthly Salary:
Not Disclosed
Posted on:
11 hours ago
Vacancies:
1 Vacancy
Job Summary
POS-14378
Role Summary
Our mission at HubSpot is to help millions of organizations grow better. This role brings that mission to life by clearly articulating the value and ROI customers achieve with HubSpot.
As a Senior Product Marketing Manager Value Storytelling youll own the strategy execution and measurement of value-driven narratives that show why HubSpot mattersnot just what it does. Youll lead cross-channel campaigns partner deeply across teams and translate customer insights into compelling positioning that influences go-to-market decisions and drives impact.
What Youll Do
- Lead end-to-end value storytelling campaigns from strategy and planning through execution and measurement.
- Translate customer insights product outcomes and ROI data into clear compelling positioning and narratives.
- Partner cross-functionally with Product Marketing Sales Customer Success and Insights teams to align on value messaging.
- Manage complex multi-stakeholder projects with clear timelines owners and success metrics.
- Distribute value storytelling content across multiple channels including web campaigns sales enablement and lifecycle programs.
- Measure and analyze campaign and content performance using insights to iterate and improve impact.
- Establish best practices for value storytelling and positioning that can scale across teams and launches.
What Youll Bring
Required Qualifications
- 5 years of experience in product marketing marketing campaign management or a closely related field.
- Proven experience leading cross-functional marketing projects with multiple stakeholders.
- Strong background in positioning and messaging particularly around customer value outcomes or ROI.
- Experience distributing marketing content across multiple channels and audiences.
- Demonstrated ability to measure and communicate the impact of marketing campaigns or content.
- Exceptional written and verbal communication skills with a talent for clear persuasive storytelling.
- Strong project management skills with the ability to balance strategy and execution in a fast-paced environment.
Nice-to-Have Qualifications
- Experience working with customer insights research or analytics teams.
- Familiarity with B2B SaaS or product-led growth models.
- Experience partnering with Sales or Revenue teams on value-based messaging.
- Comfort using data and customer proof points to influence positioning decisions.
Where Youll Work
- Location: United States
- Work type: Onsite hybrid or remote
- Travel: 12 times per year
Pay & Benefits
The cash compensation below includes base salary on-target commission for employees in eligible roles and annual bonus targets under HubSpots bonus plan for eligible addition to cash compensation some roles are eligible to participate in HubSpots equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills experience qualifications and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpots compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot fair compensation practices arent just about checking off the box for legal compliance. Its about living out our value of transparency with our employees candidates and community.
We know the confidence gapand impostor syndrome can get in the way of meeting spectacular candidates so please dont hesitate to apply wed love to hear from you.
If you need accommodations or assistance due to a disability please reach out to us using this form.
At HubSpot we value both flexibility and connection. Whether youre a Remote employee or work from the Office we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team youll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Germany Applicants: (m/f/d) - link to HubSpots Career Diversitypagehere.
India Applicants: link to HubSpot Indias equal opportunity policy here.
About HubSpot
HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software integrations and resources customers need to connect marketing sales and service. HubSpots connected platform enables businesses to grow faster by focusing on what matters most: customers.
At HubSpot bold is our baseline. Our employees around the globe move fast stay customer-obsessed and win together. Our culture is grounded in four commitments: Solve for the Customer Be Bold Learn Fast Align Adapt & Go! and Deliver with HEART. These commitments shape how we work lead and grow.
Recognized globally for our award-winning culture by Comparably Glassdoor Fortune and more HubSpot is headquartered in Cambridge MA with employees and offices around the world.
Explore more:
HubSpot may use AI to help screen or assess candidates but all hiring decisions are always human. More information can be found here. By submitting your application you agree that HubSpot may collect your personal data for recruiting global organization planning and related purposes. Refer to HubSpots Recruiting Privacy Notice for details on data processing and your rights.
Required Experience:
Senior IC
Key Skills
- Business
- Marketing
- User Interface
- Web Content
- A/B
- Communication
- CRM
- Paid Search
- HTML
- Project Management
- Content Marketing
- Email Campaigns
- ROI
- Digital strategy
- Analytics
About Company
HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online.
