Senior Corporate Communications Manager, DACH & CEE

The Community You Will Join:

Are you passionate about driving the success of a global business in the dynamic evolving and fast-paced world of corporate and policy communications

As the Senior Corporate and Policy Communications Manager for DACH & CEE you will play a central role in shaping and executing the communications strategy for one of our most important European markets. You will help tell Airbnbs story - how we build trust and belonging in communitieswhile navigating one of Europes most complex regulatory landscapes.

Joining our DACH & CEE Communications team based in Berlin you will work closely with local policy marketing legal and partnerships teams and forge strong relationships across EMEA and the US. Your role is critical: Germanys regulatory environment around housing short-term rentals and overtourism is complex and politically sensitive and your ability to shape and amplify impactful narratives anticipate issues and maintain Airbnbs reputation will directly influence business outcomes and regulatory relationships.

The Difference You will Make:

• Drive impactful campaigns addressing overtourism challenges through locally relevant nature tourism and travel dispersal narratives positioning Airbnb as a responsible community actor that builds trust and belonging
• Manage the press office across complex topics: regulatory affairs housing policy taxation community impact and trust & safety
• Engage directly with journalists in Germany; build and leverage established media contacts to shape narrative and anticipate emerging threats
• Work with cross functional partners to develop plan and execute a regular drumbeat of robust stories and comms moments that demonstrate Airbnbs contribution to communities and economies while navigating sensitive regulatory terrain
• Lead agency partnerships setting strategic direction for external communications suppliers
• Protect the business by proactively communicating our commitment to community trust responsible hosting and addressing legitimate policy concern.

If you thrive in fast-paced environments with a focus on execution have a strong nose for a good story and can balance strategic thinking with hands-on crisis management while championing our mission to build trust and belonging this role is for you.

A Typical Day:

• Develop proactive corporate and policy communications strategy with Germany Policy Legal Marketing and Partnerships teams
• Manage the press office handling reactive media enquiries and responding to journalists on deadline with strategic messaging
• Build relationships with key reporters and editors in the German media landscape; identify proactive story opportunities
• Develop written communications materials (story pitches press releases messaging Q&As briefs presentations)
• Brief executives and colleagues for media interviews and public speaking engagements
• Lead agency partnerships and manage external communications suppliers
• Monitor the news cycle to identify emerging threats and opportunities for proactive communications
• Collaborate with Policy Legal Consumer Communications and global corporate communications teams

Your Expertise:

Experience & Track Record

• 8 years of corporate and policy communications in an agency in-house or public administration setting
• Proven expertise managing communications on trust crisis policy regulatory and financial matters in a matrixed organization. Experience working in an international organization is a plus.
• Track record of managing external agency partners and media relations firms
• Experience navigating complex regulatory environments and translating policy into compelling narratives
• Proven ability to develop and execute crisis communication plans in real-time

Media Relations & Storytelling

• Expert knowledge of the German media landscape and established relationships with key journalists
• Flair for storytelling with experience creating press office stories and multi-channel campaigns that build reputation and trust
• Confident in advising internal teams on maximizing positive coverage and minimizing negative media cycles
• Ability to distill and articulate complex nuanced policy topics for different audiences

Communication & Professional Skills

• Fluent English (spoken and written); German required at business level minimum
• Excellent writing skillsable to craft compelling narratives precise Q&As and strategic messaging
• Strong verbal communication and interpersonal skills; comfort engaging with journalists executives and cross-functional stakeholders
• Can-do proactive attitude with solutions-focused mindset; strong attention to detail and ability to deliver in fast-paced environments
• Maintains composure in high-pressure situations; awareness of German geopolitics and regulatory dynamics
• Understanding of reputation management and how to leverage data and insights to craft and proactively land data-driven stories in earned media and measure communications impact

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement and allow us to attract creatively-led people and to develop the best products services and solutions. All qualified individuals are encouraged to apply.

Required Experience:

Manager