Lead Marketer Revenue Marketing, Upmarket Segment, EMEA

Dublin - Ireland

Monthly Salary: Not Disclosed

Posted on: 12 hours ago

Vacancies: 1 Vacancy

Job Summary

1067907

We are looking for a skilled marketing professional that has experience working closely with sales teams and can build programs to scale and accelerate pipeline generation in the upmarket customer segment. You will partner with marketing sales and customer success teams to build strong plays that can be leveraged to help drive revenue growth in EMEA.

In this role you will be a key contributor in rapidly growing our reach engagement pipeline and revenue goals. Your goal will be to build and deploy EMEA prospecting campaigns leverage global campaigns to build plug-and-play motions that regional sales teams can adopt and execute instantly.

The ideal candidate understands sales cycles especially in EMEA markets and uses data to identify and prioritize opportunities that inform the overall campaign strategy. They excel at relationship-building and have excellent communication skills.

Responsibilities:

Deeply understand Upmarket Customers: Delve into the unique needs and aspirations of the upmarket customer segment. Align all marketing initiatives to support and amplify their goals ensuring your strategies resonate with their expectations.
Proactive Opportunity Identification: Use advanced AI tools and database insights to deploy prospecting opportunities and generate ready-to-use sales prospecting motions. Collaborate closely with regional sales teams to develop comprehensive data-driven campaigns that target high-value customers driving substantial revenue growth.
Innovative Prospecting Programs: Craft and implement strategic prospecting programs enhanced by AI-powered targeting and personalization tailored to the integrated marketing calendar across EMEA. These programs focus on engaging the upmarket customer base effectively through innovative outreach methods.
Strategic Prospecting Programs: Craft and implement strategic prospecting programs tailored to the integrated marketing calendar across EMEA. These programs focus on acquiring net new revenue by engaging the upmarket customer base effectively.
Establish and nurture robust relationships with key stakeholders in Regional Marketing Sales Business Development and Data and Technical Sales teams. This alignment ensures collective success and maximizes results in engaging the upmarket segment.
Master the EMEA Prospecting Calendar: Take ownership of the EMEA-wide prospecting calendar for GS coordinating comprehensive plans across France UKI DACH and Nordilux. This calendar will be the cornerstone of aligning efforts and optimising market impact.
AI-Enhanced Campaigns and Messaging: Design and engineer the logic for targeted campaigns across EMEA utilising AI tools to build the sequences and personalisation layers that regional teams will deploy. .
Data-Driven Optimization: Continuously monitor and analyze KPIs to gauge the impact of marketing initiatives. Utilize data-driven insights to refine strategies and enhance campaign performance ensuring maximum revenue growth in the upmarket segment.

By focusing on these key areas you can solidify your presence in the upmarket customer segment and achieve sustained revenue growth across EMEA.

Requirements:

Were looking for someone who is a self-starter a great teammate and someone who has 7 years of high-tech sales or marketing experience preferably in a field-facing role.
Experience implementing and utilizing AI tools and modern B2B tools and technologies to optimize marketing campaigns
Strong understanding of how to leverage data analytics and AI for campaign optimization and customer segmentation
Excellent project management skills
Strong stakeholder management skills and the ability to hold stakeholders accountable for developing and delivering programs within a very high-velocity shifting environment
Ability to work collaboratively in a cross-functional team environment
A clear understanding of B2B SaaS sales processes field marketing and sales enablement content creation
Solid business acumen with sales experience or enablement experience is a must
Very analytical and uses data to solve problems
Are an excellent communicator writer and storyteller in English.

We know the confidence gapand impostor syndrome can get in the way of meeting spectacular candidates so please dont hesitate to apply wed love to hear from you.

If you need accommodations or assistance due to a disability please reach out to us using this form.

At HubSpot we value both flexibility and connection. Whether youre a Remote employee or work from the Office we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team youll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

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Germany Applicants: (m/f/d) - link to HubSpots Career Diversitypagehere.

India Applicants: link to HubSpot Indias equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software integrations and resources customers need to connect marketing sales and service. HubSpots connected platform enables businesses to grow faster by focusing on what matters most: customers.

At HubSpot bold is our baseline. Our employees around the globe move fast stay customer-obsessed and win together. Our culture is grounded in four commitments: Solve for the Customer Be Bold Learn Fast Align Adapt & Go! and Deliver with HEART. These commitments shape how we work lead and grow.

Were building a company where people can do their best work. We focus on brilliant work not badge swipes. By combining clarity ownership and trust we create space for big thinking and meaningful progress. And we know that when our employees grow our customers do too.

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1067907We are looking for a skilled marketing professional that has experience working closely with sales teams and can build programs to scale and accelerate pipeline generation in the upmarket customer segment. You will partner with marketing sales and customer success teams to build strong plays ...