Sr. Director, Marketing, Assessments

Job Description:

Location:

We believe in bold ideas diverse perspectives and the drive to transform knowledge into impact. Here your curiosity fuels progress your voice shapes innovation and your ambition helps redefine whats possible within science and learning. We are a culture that obsesses over impact challenges and drives whats next to power infinite possibilities for our customers colleagues and society at large.

About the Role:

The Sr. Director Product Marketing of Marketing plays a pivotal role in driving revenue growth and market leadership by orchestrating strategy across product marketing account-based marketing sales enablement brand development and customer advocacy. This leader defines positioning messaging and go-to-market strategies that differentiate our offerings in competitive enterprise markets while building the demand generation engine digital experiences and thought leadership programs that accelerate pipeline and support complex sales cycles.

Working at the intersection of product sales and customer success the Marketing Director translates complex capabilities into compelling value propositions equips sales teams to win and cultivates partner and referral networks that expand market reach. This role owns the entire customer journey from acquisition through expansion managing brand presence across digital and physical channels orchestrating enterprise events and building community engagement that drives retention and advocacy.

Ultimately this leader will build and scale a high-performing marketing organization that delivers measurable revenue impact while establishing our brand as a trusted authority in the market.

Summary

Youll own the strategic vision and execution of marketing across product revenue generation and brand translating complex capabilities into compelling value propositions that drive business growth. Working at the intersection of product sales and customer success youll build and lead a world-class team that creates market presence accelerates pipeline and delivers measurable revenue impact in enterprise markets.

Marketing Strategy & Leadership

Own strategic vision for marketing aligning with revenue goals and business objectives

Drive overall go-to-market strategy and market positioning

Define ideal customer profiles and target account criteria

Own marketing budget and P&L accountability

Partner with product leadership to inform roadmap decisions based on market insights competitive intelligence and customer feedback

Establish data-driven decision-making frameworks across marketing organization

Track performance metrics and KPIs adapting plans to meet business targets

Own marketing technology stack strategy and optimization

Product Marketing

Own the strategic vision and execution of product marketing translating complex product capabilities into compelling value propositions

Develop positioning and messaging frameworks that differentiate offerings in competitive markets

Lead major product launches from conception through execution ensuring cross-functional alignment

Develop pricing and packaging strategy in partnership with product and revenue teams

Build customer proof points case studies and ROI frameworks for enterprise buyers

Translate technical features into customer-centric benefits through deep understanding of buyer psychology and the product lifecycle

Conduct market research and competitive analysis to identify opportunities and threats

Create competitive battlecards and win/loss analysis programs

ABM & Revenue Marketing

Oversee account-based marketing strategy for high-value enterprise targets

Align with sales on account selection penetration strategies and buying committee engagement

Drive pipeline creation and revenue attribution in partnership with sales

Own marketing-sourced pipeline velocity metrics and customer acquisition cost (CAC)

Orchestrate personalized campaigns across multiple stakeholders within target accounts

Manage marketing funnel optimization from awareness to conversion

Build account intelligence and intent data programs to prioritize outreach

Develop marketing automation capability nurturing 25K prospect database

Enterprise Sales Enablement

Create comprehensive sales enablement programs that equip teams to win in enterprise sales cycles

Develop sales tools playbooks and training that accelerate deal velocity

Build objection handling frameworks and competitive positioning for sales conversations

Establish feedback loops with sales to continuously improve enablement effectiveness

Create demo narratives and discovery question frameworks

Develop sales content library and asset management system

Brand & Digital Experience

Direct customer experiences across all digital channels (website social media paid media)

Own website strategy user experience and conversion optimization

Manage paid media campaigns generating 10K media leads annually

Develop content marketing engine that educates market and builds authority

Establish thought leadership through strategic content events and analyst relations

Manage PR analyst relations (Gartner Forrester) and industry awards programs

Create executive visibility programs (speaking bylines podcasts)

Oversee content strategy distribution and influencer engagement programs

Direct physical event experiences (such as ATD) that build brand presence

Build brand equity and market presence that supports enterprise credibility

Customer Marketing & Advocacy

Drive customer expansion marketing campaigns targeting existing customer base

Build customer community engagement user groups and advocacy initiatives

Develop customer reference programs testimonials and case study pipelines

Create upsell/cross-sell marketing campaigns in partnership with Sales/CS

Establish customer feedback loops that inform product and go-to-market strategy

Partner & Influencer Enablement

Develop co-marketing campaigns and joint value propositions with strategic partners

Cultivate influencer relationships and engagement programs to amplify brand reach

Create partner portal resources and training materials

Key Skills & Qualifications

Track record of building and scaling marketing in B2B SaaS environments

Strong communication strategic thinking and analytical skills

Deep understanding of marketing principles buyer psychology and the product lifecycle

Experience with enterprise sales cycles and complex buying committees

SaaS experience and ability to translate technical features into customer-centric benefits

Experience with market research competitive analysis and data-driven decision-making

Proficiency with marketing technology stack (CRM MAP ABM platforms analytics)

Understanding of SaaS metrics: CAC LTV payback period pipeline coverage

We power infinite possibilities.

For more than 200 years weve transformed knowledge into discoveries that shape the world. Today our global team of innovators creators and experts is driving whats next in science education and publishingcreating impact that reaches everywhere.

Were not just observers of progress. Were the ones accelerating scientific breakthroughs advancing learning and sparking innovation that redefines entire fields and improves lives.

Here your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race color religion sex sexual orientation gender identity or expression national origin disability protected veteran status genetic information or based on any individuals status in any group or class protected by applicable federal state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact for assistance.

We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates needle movers and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development and through a robust body of employee programing we facilitate a wide range of opportunities to foster community learn and grow.

We are committed to fair transparent pay and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wileys good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the United Kingdom Canada or USA. It is anticipated that most qualified candidates will fall within the range however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors including but not limited to geographic location skills and competencies.

When applying please attach your resume/CV to be considered.

Salary Range: