Web Content Analyst
Share
Job Location:
Salt Lake, UT - USA
Monthly Salary:
Not Disclosed
Posted on:
16 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Description
Salt Lake CountyA career with a purpose in the community you love!
Salt Lake County invites you to explore our exciting career opportunities. We seek highly enthusiastic individuals to enrich our County with your experience and talent. If you enjoy working in a team environment that is committed to changing the lives of its community please keep reading.
What it is like to work here:
At Salt Lake County our culture is woven into all aspects of our work and our employees lives from the way we treat each other to the way we support the community. To promote and foster a fun and healthy work environment we appreciate employees through great benefits a healthy work life balance and room to grow and develop.
Surround yourself with:
Peers who are motivated to make a difference in the lives of those we serve. We serve Salt Lake County and envision a safe and beautiful place for all to live work and have fun. Salt Lake County is about connecting people and championing our community. Community is more than a our heart and service that bring us together.
We encourage a work life balance:
Working for Salt Lake County is more than just a paycheck. A career with /Salt Lake County includes several benefits and perks. We support our employees with 12 Holidays up to 24 vacation days 12 sick days and one personal day every year.
Additional Benefits may include:
- Retirement options for hybrid pension/401(k) or 401(k) only with a 10% contribution
- Medical coverage including a 100% county paid premium option-Dental and Vision coverage including coverage for adult designees
- Health Savings account with a county contribution up to $1200/year Flexible Spending Account
- 100% county-paid Long-Term Disability and Short-Term Disability option
- Professional Development including professional membership fees paid
- Tuition Reimbursement
For Benefits information Click HERE
JOB SUMMARY
Researches and analyzes website usage to develop UI/UX personalization search and generative engine strategies for the County website. Ensures the website is compliant with Salt Lake County brand guidelines and the latest WCAG standards. Works with web authors for content testing personalization and AI strategies. Develops and maintains web-author training. Designs print and digital collateral as requested ensuring all work adheres to the Salt Lake County brand guidelines.
MINIMUM QUALIFICATIONS
Bachelors degree from an accredited college or university in Visual Communications or other related field and three (3) years of related experience in web analytics UI/UX management design accessibility and branding strategies.
Due to the nature of this position the successful applicant must pass a required background check through fingerprinting and enrollment in the continuous RAP Back (Record of Arrest and Prosecution Back) program in accordance with current County Human Resources policy requirements.
ESSENTIAL FUNCTIONS
- Uses analytics tools to provide reports to each agency identifying potential user pain points and potential enhancements to their content.
- Develops website strategies for A/B testing personalization and user testing.
- Evaluates upcoming web marketing strategies and ensures the website remains up to date with these strategies.
- Maintains the County search engine by checking for searches without results and making content more easily discoverable.
- Monitors the website for accessibility and branding issues addressing them promptly as they arise.
- Ensures that user-generated content is well organized properly named and is removed when no longer in use.
- Collaborates with the County branding team to develop print and digital collateral in compliance with the brand book.
- Assists web authors with day-to-day web content requests ensuring the content is displayed in an easy-to-consume manner for its intended audience and is designed according to the accessibility/branding guidelines.
- Develops and maintains training materials for web authors incorporating best practices accessibility standards and branding and oversight guidelines.
- Keeps content types up to date as they are added enhanced or retired.
- Enforces guidelines set by the Salt Lake County Web Oversight Working Group (WOWG).
- Collaborates with developers to provide front-end QA and UAT testing confirming applications are compliant with branding accessibility and WOWG guidelines.
KNOWLEDGE SKILLS AND ABILITIES (KSA)
Knowledge of:
- Web CMS (preferably Optimizely) operation administration and setup (development skills not required)
- WCAG standards for web accessibility
- Web trends and best practices
- Web marketing strategies and trends such as Search Engine Optimization and Generative Engine Optimization trends
- Relevant and effective web analysis (audience data user behavior heatmaps click maps etc.) using tools such as Clarity or Datadog
- A/B testing user testing UI/UX testing QA testing and ADA testing
- Web audience segmentation for web personalization strategies
- Digital and print-collateral creation
- Design fundamentals and familiarity with digital content management systems
- Commercially available AI technology administration and management
- HTML CSS UI/UX design and web design
Skills and Abilities to:
- Be highly self-motivated and well-organized
- Manage time effectively
- Communicate effectively with County division staff
- Learn about County division programs and facilities in order to reach targeted online audiences
- Express ideas and programs logically and clearly in a manner appropriate for online audiences based on targeted needs
- Organize and prioritize a variety of projects and tasks in an effective and timely manner to meet critical deadlines
- Solve web content branding and accessibility issues related to websites
- Establish and maintain effective working relationships with co-workers public and other departments or organizations
- Develop requested print and digital collateral in an interesting and appealing manner
- Work under pressure and manage workloads effectively
WORKING CONDITIONS AND PHYSICAL REQUIREMENTS
Work duties are typically performed in a general office setting
Required Experience:
IC
Key Skills
- Dreamweaver
- Bootstrap
- User Interface
- Dhtml
- Content developments
- Web contents
- HTML5
- Drupal
- HTML
- JavaScript
- Web Services
- XML
- Sharepiont
- E-Commerce
- Analytics
About Company
Salt Lake County Government provides many services to residents and businesses in the county.
