BD & Marketing Executive (Digital Communications)

The Opportunity

McInnes Wilson has a strong reputation in the legal industry as leaders in commercial insurance private client and plaintiff personal injury legal services. With its 50-year milestone approaching in 2025 McInnes Wilson is looking to redefine enhance and accelerate its brand market position and client acquisition and retention in line with best-in-class standards.

As one of only a few national law firms with a head office in Brisbane a rare opportunity has arisen for an experienced marketing professional to work closely and directly with a newly appointed Head of BD & Marketing and a growing team to drive marketing and communications projects and initiatives.

We are seeking an executive level marketing professional with a passion for communications who has a proactive approach and a curiosity for what entices clients to choose McInnes Wilson.

Working within a growing marketing and business development team this role will use a broad spectrum of marketing skills including brand communications graphic design and digital marketing.

With several exciting marketing and communications projects on the horizon for the McInnes Wilson team now is a fantastic time to join!

Key Responsibilities

This role offers both autonomy and the ability to work closely with the team to support and drive national projects that create value across the firm.

This role involves:

• Paid campaigns: Plan build and manage Google Ads and Facebook remarketing campaigns including keyword research audience targeting ad creation and optimisation to improve lead generation and cost efficiency.
• Search Engine Optimisation (SEO): Conduct keyword research optimise website and blog content and work to enhance the firms search engine rankings and organic traffic.
• Conversion and performance optimisation: Monitor campaign analytics identify opportunities for improvement and implement strategies to increase conversion rates and marketing ROI.
• Marketing automation & CRM: Use systems such as HubSpot to manage campaigns track engagement and support client nurturing workflows.
• Website management: Maintain and update website content through WordPress ensuring pages are current compliant with brand standards and optimised for search.
• Analytics and reporting: Regularly report on marketing performance using Google Analytics Search Console and CRM dashboards providing insights and recommendations for continuous improvement.
• Design and brand support: Create digital marketing materials using Canva and coordinate other creative production where required ensuring consistency with the firms visual identity.
• Organic social media: Manage and grow the firms presence across Instagram LinkedIn and Facebook content planning.

About You

We are seeking someone with demonstrable experience in a similar role within the legal industry or a comparable professional services environment.

Attractive candidates will have:

• Minimum 2-3 years experience in a digital marketing role focused on campaign management optimisation and performance reporting
• Experience marketing to B2B (corporate) and/or B2C (private) clients.
• Experience creating and managing content and campaigns relevant to different stakeholders.
• A creative eye and very high attention to detail.
• Excellent communication and organisational skills.

Desirable technical experience:

• WordPress Google Ads Facebook Ads Manager Google Analytics Search Console hands-on experience expected.
• HubSpot (or similar CRM/automation platform) campaign management lead tracking and reporting.
• Canva essential for creating marketing materials and digital assets.
• Microsoft Office Suite advanced proficiency in Word PowerPoint and Excel.
• Adobe Creative Suite (InDesign Photoshop Illustrator Premiere Pro) advantageous but not essential.

About McInnes Wilson Lawyers

We are a full-service firm with 61 principals providing high quality legal advisory services across Australia. We are proud of the values we uphold and the culture of our firm and know there is more to life than work billables or awards. We believe in our people and trust them with our brand.

When joining McInnes Wilson Lawyers you will be joining a firm that truly values people. Our progressive and inclusive policies have also earned us recognition by Lawyers Weekly Queensland Law Society and HRD to name a few.

Our range of employee benefits are designed to be inclusive of all employees and currently include:

• Progressive paid parental leave policy
• Access to our firmwide personalised Salary Continuance Insurance Policy
• Flexible working arrangements
• Reward and recognition program including tenure awards annual staff awards and promotion ceremonies
• Further education support and professional development program including a formal mentoring program
• Health and wellbeing initiatives birthday leave for full-time employees firm social club and regular team functions

Please submit your application along with your resume and a cover letter explaining your interest in the position. All applicants should note that the successful candidate will be required to undergo background screening including reference checks and police checks.

Any questions regarding this role should be directed to our Talent team

We are an equal opportunity employer and value diversity at our firm. We encourage applications from all qualified individuals who represent the communities in which we live and work. We encourage people from all backgrounds to join us; we are committed to providing an equitable recruitment experience for all candidates.

If you require any changes or amendments to our recruitment process or have any questions prior to submitting your application please let us know.