Director, Marketing & Business Development

The Company

Versaterm is a global public safety solutions company helping agencies transform how they serve their communities. Since 1977 weve been building an ecosystem of intuitive tools designed for public safety agencies forensic labs court systems schools and other institutions. Through purposeful integrations and a selective growth strategy we focus on improving workflows to help our customers achieve more efficient operations better service and more just outcomes.

Our teams are driven by innovation expertise and an unwavering commitment to customer success. As we continue to grow and expand our ecosystem youll have the opportunity to contribute to solutions that enhance community safety and transform the future of public safety technology. If youre passionate about making a meaningful difference wed love to hear from you.

The Role

The Director of Marketing willleadthe strategic developmentand operations of the companys Customer and Prospect Database (CaPdb) Business Development Representative (BDR) function and audience reporting capabilities. This role ensures that audience intelligence market insights and prospect engagement strategies directly inform campaign execution segmentationprioritiesand pipeline growth.

This rolewillestablishgovernance and strategic direction forCaPdb ensuring data integrity segmentation clarityand actionable insights into industry participation competitivemovementand market coverage. Through deep knowledge of the database and market activity the Director will provide visibility into audience composition growthopportunitiesand engagement effectiveness.

Additionally the rolewill oversee the BDR team as a core marketing-led growth function aligning prospect engagement with segmentation priorities and campaignobjectives. Partnering closely with Campaign Marketing Product Marketing Marketing Operations andSales leadership this role ensuresthataudience strategy and performance insights shape how marketing programs are plannedexecutedandoptimized.

Wereseekinga data-driven industry-fluent leader who can build structure driveaccountabilityand translate audience intelligence into measurable marketing impact.

What Youll Do

Audience Strategy & Growth Infrastructure

• Own the strategic direction governance and ongoing health of the Customer and Prospect Database (CaPdb)

• Design and refine audience segmentation frameworks that guide campaign targeting and growth priorities

• Ensure data integrity enrichment and structured reporting that provide visibility into audience composition and market coverage

• Serve as the marketing authority on audience strategy segmentationperformanceand growth opportunities

Business Development & Prospect Engagement

• Lead and develop the Business Development Representative (BDR) team

• Establish KPIs tied to audience engagement qualified opportunitycreationand marketing-influenced pipeline contribution

• Align BDR outreach strategies withSales territorypriorities campaignthemesand product initiatives

• Ensure BDR performance insights inform audience refinement and campaign optimization

Market Intelligence & Industry Insight

• Oversee structured tracking and analysis of market participation competitivepresenceand opportunity movement

• Integrate external data sources (procurement signals surveys competitive awards) into audience prioritization

• Identifytrends whitespaceopportunitiesand competitive shifts within priority segments

• Provide consistent reporting on market dynamics to Marketing and executive stakeholders

Audience Reporting & Performance Insights

• Lead audience reporting across customer and prospect segments highlighting growth trends and engagement effectiveness

• Partner with Marketing Operations to develop dashboards that connect audience data to campaign performance outcomes

• Support demand-focused teams with data-driven recommendations thatoptimizetargeting and engagement strategies

What Youll Bring

• Bachelors degree in Marketing BusinessAnalyticsor related field
• 10 years of experience in B2B marketing audience strategy growth infrastructure business development leadership or market analytics
• Proven experience leading BDR or prospect engagement teams within a marketing or growth organization
• Strong understanding of the B2B revenue cycle and how audience targeting and top-of-funnel engagement influence pipeline development
• Experience managing and optimizing customer and prospect databases to support segmentation and campaign performance
• Analytical mindset with fluency in CRM systems marketing automation platforms and reporting tools
• Strong cross-functional leadership and influence skills
• Strategic yet operationally grounded approach comfortable building scalable processes while remaining hands-on

Due to the nature of our work with public safety agencies this position requires compliance with the FBIs Criminal Justice Information Services (CJIS) Security Policy. Candidates must successfully pass a comprehensive fingerprint-based background check. Please note that specific customer contracts may impose additional security verification requirements. Obtaining and maintaining all required security clearances is a condition of employment. For more information on CJIS security requirements please visit the FBIs CJIS Security Policy Resource Center.

Versaterm is committed to fair and equitable compensation that is competitive consistent and aligned with the value each role contributes to our organization. The starting salary for this position will be dependent upon many factors such as the successful candidates skills experience education training as well as internal equity market data and business addition to base salary and our comprehensive benefits offering some roles may also be eligible for variable compensation such as incentive plans or discretionary performance bonuses.

Versaterm does not use AI in the recruitment process. All stages of recruitment decisions are lead by people including our qualified acquisition team and our experienced hiring managers.

Versaterm is an equal opportunity employer and is committed to equity diversity inclusion and a barrier-free workplace. Accommodations are available upon request throughout all stages of the recruitment process and apply to the terms and conditions of employment. For more information please contact.