Deputy National Lead Digital Platforms and Consumer AI

Pune - India

Monthly Salary: Not Disclosed

Posted on: 23 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Purpose	Leads the transformation of the Consumer Durable app funnel into a high-efficiency revenue engine by optimizing traffic quality reducing conversion friction and institutionalizing AI-driven targeting. Accountable for measurable uplift in Digital performance and disbursal growth.
Duties and Responsibilities	Acts as Category Growth Owner (Digital P&L mindset) drives app-led revenue contribution for Consumer Durables similar to a marketplace category lead. Owns end-to-end digital demand funnel (Traffic Engagement Consideration Store Disbursal) Drives selection & visibility strategy through brand/category segmentation and targeted discovery. Optimizes digital shelf placement via banner search and merchandising interventions Improves conversion architecture by diagnosing drop-offs and increasing funnel velocity. Builds data-led growth playbooks leveraging predictive targeting and AI-driven personalization Leads O2O monetization strategy turning digital intent into store-level: marketplace seller conversion & fulfillment efficiency. Influences traffic quality strategy aligning MAU and downloads toward high-propensity users Establishes business attribution framework directly linking app interventions to disbursal uplift. Operates as cross-functional business orchestrator aligning analytics product and operations toward category revenue growth
Required Qualifications and Experience	Required Skills & Experience 15-16 years in App Marketing / Growth / Performance Marketing Strong understanding of mobile app funnel analytics Experience owning end-to-end funnel metrics Advanced Excel / BI dashboarding skills Strong cross-functional coordination ability Data storytelling & review presentation expertise Understanding of consumer durable retail ecosystem preferred Preferred Skills Business & Category Thinking AI-led personalization exposure Funnel Architecture & Optimization Advanced Analytics Cross-Functional Leadership Behavioral Competencies High ownership mindset Structured problem-solving Strategic Agility Data-Driven Decision Making Talent Development Strong communication & review readiness Analytical thinking with execution speed

Job PurposeLeads the transformation of the Consumer Durable app funnel into a high-efficiency revenue engine by optimizing traffic quality reducing conversion friction and institutionalizing AI-driven targeting. Accountable for measurable uplift in Digital performance and disbursal growth.Duties and...

Job Purpose	Leads the transformation of the Consumer Durable app funnel into a high-efficiency revenue engine by optimizing traffic quality reducing conversion friction and institutionalizing AI-driven targeting. Accountable for measurable uplift in Digital performance and disbursal growth.
Duties and Responsibilities	Acts as Category Growth Owner (Digital P&L mindset) drives app-led revenue contribution for Consumer Durables similar to a marketplace category lead. Owns end-to-end digital demand funnel (Traffic Engagement Consideration Store Disbursal) Drives selection & visibility strategy through brand/category segmentation and targeted discovery. Optimizes digital shelf placement via banner search and merchandising interventions Improves conversion architecture by diagnosing drop-offs and increasing funnel velocity. Builds data-led growth playbooks leveraging predictive targeting and AI-driven personalization Leads O2O monetization strategy turning digital intent into store-level: marketplace seller conversion & fulfillment efficiency. Influences traffic quality strategy aligning MAU and downloads toward high-propensity users Establishes business attribution framework directly linking app interventions to disbursal uplift. Operates as cross-functional business orchestrator aligning analytics product and operations toward category revenue growth
Required Qualifications and Experience	Required Skills & Experience 15-16 years in App Marketing / Growth / Performance Marketing Strong understanding of mobile app funnel analytics Experience owning end-to-end funnel metrics Advanced Excel / BI dashboarding skills Strong cross-functional coordination ability Data storytelling & review presentation expertise Understanding of consumer durable retail ecosystem preferred Preferred Skills Business & Category Thinking AI-led personalization exposure Funnel Architecture & Optimization Advanced Analytics Cross-Functional Leadership Behavioral Competencies High ownership mindset Structured problem-solving Strategic Agility Data-Driven Decision Making Talent Development Strong communication & review readiness Analytical thinking with execution speed

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Bajaj Finance Limited

Bajaj Finserv is India’s most diversified non-banking finance company. Visit the website to learn about our products. Get instant approval on loans, shop on EMIs, make an investment, get insurance and pay your bills.

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