Sr. Director, E2E Marketing AI Integration

Working with Us
Challenging. Meaningful. Life-changing. Those arent words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here uniquely interesting work happens every day in every department. From optimizing a production line to the latest breakthroughs in cell therapy this is work that transforms the lives of patients and the careers of those who do it. Youll get the chance to grow and thrive through opportunities uncommon in scale and scope alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits services and programs that provide our employees with the resources to pursue their goals both at work and in their personal lives. Read more: is in process of rewiring our marketing approach and moving toward a best-in-class AI-driven commercialization model. AI will play a key role in increasing our speed relevance and impact of our insight driven strategic choices our customer-facing content and our omnichannel and measurement plan empowering our marketers to deliver exceptional and transformative customer experiences. Achieving our AI-driven marketing vision requires a full transformation of our capabilities processes and tools. We are looking for a leader of our End-to-End (E2E) AI Marketing Integration Leads to drive collaboration with our Commercialization AI Strategy& Analytics (CASA) Leadership Team members our Marketing and Launch Excellence Team our brand and market cross-functional teams our Agencies and Consulting Partners guiding these teams and the organization through this exciting evolution. The candidate should have leadership/manager experience be commercially savvy as well as have excellent interpersonal and communication skills to drive the change required to revamp our marketing approach and drive impact.

Responsibilities:

• Lead a team of four E2E Integration Leads (3 US based 1 EU based) empowering change leadership while prioritizing the teams workload and capacity

• Work in partnership with the CASA Leadership Team to establish and embed the CASA Rewire Marketing Roadmap

• Collaborate with key cross-functional partners including Marketing and Launch Excellence Worldwide Commercialization Learning key brand and market leaders Agencies and Consultant Partners to drive adoption and embed revamped AI-driven processes tools and capabilities

• Develop and execute comprehensive change strategies including stakeholder identification and engagement approaches informed by deep insights from the market and brand levels

• Partner with cross-functional leaders and empower the E2E AI Marketing Integration Leads to design tailored change initiatives that implement tactical execution adapting by brand and market as necessary to ensure success

• Establish and leverage global communications frameworks identify and enable change champions across the organization and fostering a deep culture of advocacy

• Embrace build and extend the AI-driven marketing vision including implementing the GenAI-enabled Content Hub (Mosaic)

• Shape communicate and evolve a compelling transformation narrative that aligns with the CASA strategic vision and the Rewire Marketing goals

Qualifications:

• BA/BS required with advanced degree preferred

• Previous and demonstrated leadership of Change or Integration Leadership team for at minimum 2 years

• Minimum 8 years ofpharmaceutical or healthcare related industry required with a minimum of 4 years of relevant commercial experience

• Demonstrated ability to work with organizational executives to establish a vision and roadmap to achieve that vision including expertise in crafting clear compelling and inspiring global communications that drive understanding engagement and advocacy across the organization

• Excellent interpersonal and communication skills with the ability to influence and engage stakeholders at all levels including demonstrated ability to collaborate and communicate with brand and market-level leaders

• Demonstrated ability to guide and align the organization through transformative change. Cultivate stakeholder engagement and enablement of change champions to drive and sustain adoption

• Proven track record of managing complex rollout plans while remaining agile in adjusting tactics and timelines to address the unique needs of varying brands and markets

• Strong ability to leverage brand and market insights to inform stakeholder strategies and tailor initiatives accordingly

• Experience collaborating with cross-functional teams particularly in shaping and executing tailored training programs (in collaboration with Worldwide Commercialization Learning) that build capabilities and facilitate effective adoption of new tools and processes

• Ability to drive capability planning for the E2E Integration Lead team to ensure key initiatives are prioritized

• Working knowledge of AI platforms tools and prompts for marketing

• Demonstrated ability to develop and grow direct reports

• Ability to travel up to 30% to engage with global teams and stakeholders in support of change management initiatives

If you come across a role that intrigues you but doesnt perfectly line up with your resume we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job such as required skills where the job is performed the employees work schedule job-related knowledge and experience. Final individual compensation will be decided based on demonstrated experience.

Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits please visit offerings are subject to the terms and conditions of the applicable plans in effect at the time and may require enrollment. Our benefits include:

• Health Coverage: Medical pharmacy dental and vision care.

• Wellbeing Support: Programs such as BMS Well-Being Account BMS Living Life Better and Employee Assistance Programs (EAP).

• Financial Well-being and Protection: 401(k) plan short- and long-term disability life insurance accident insurance supplemental health insurance business travel protection personal liability protection identity theft benefit legal support and survivor support.

Work-life benefits include:

Paid Time Off

• US Exempt Employees: flexible time off (unlimited with manager approval 11 paid national holidays (not applicable to employees in Phoenix AZ Puerto Rico or Rayzebio employees)

• Phoenix AZ Puerto Rico and Rayzebio Exempt Non-Exempt Hourly Employees: 160 hours annual paid vacation for new hires with manager approval 11 national holidays and 3 optional holidays

Based on eligibility* additional time off for employees may include unlimited paid sick time up to 2 paid volunteer days per year summer hours flexibility leaves of absence for medical personal parental caregiver bereavement and military needs and an annual Global Shutdown between Christmas and New Years Day.

All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.

*Eligibility Disclosure: The summer hours program is for United States (U.S.) office-based employees due to the unique nature of their work. Summer hours are generally not available for field sales and manufacturing operations and may also be limited for the capability centers. Employees in remote-by-design or lab-based roles may be eligible for summer hours depending on the nature of their work and should discuss eligibility with their manager. Employees covered under a collective bargaining agreement should consult that document to determine if they are eligible. Contractors leased workers and other service providers are not eligible to participate in the program.

Uniquely Interesting Work Life-changing Careers
With a single vision as inspiring as Transforming patients lives through science every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture promoting global participation in clinical trials while our shared values of passion innovation urgency accountability inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential site-by-design field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles onsite presence is considered an essential job function and is critical to collaboration innovation productivity and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

Supporting People with Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application or in any part of the recruitment process direct your inquiries to . Visit to access our complete Equal Employment Opportunity statement.

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BMS will consider for employment qualified applicants with arrest and conviction records pursuant to applicable laws in your area.

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