Social and Influencer Director

About The Company

Since 1973 Vida Shoes International has been committed to becoming a global leader in the footwear industry. We are dedicated to designing producing and marketing quality branded footwear using our expansive international resources. Our wealth of knowledge stems from the diversity of brands and successful products we have produced year after year.

Title: Social & Influencer Director

Reports to: Senior Director Shared Services

Salary Range: $130000 $150000 USD

The Role

As the Social & Influencer Director you will be the primary architect of Vida Groups social media presence and influencer strategy across our portfolio of brands. You will lead a dynamic in-house team of Social Media Managers owning the strategy content and community-building efforts that drive brand awareness engagement and loyalty. Reporting to the Senior Director you will oversee influencer partnerships and social content across all brands in our portfolio primarily Aquatalia Stride Rite Andre Assous Munro and Jambu ensuring each brand reaches its target audience with authenticity and maximum impact.

Key Responsibilities

Own Social Media Strategy

Develop and execute a comprehensive multi-brand social media strategy across all platforms including Instagram TikTok Pinterest Facebook and emerging channels to grow brand awareness and engagement.

Define platform-specific priorities including posting frequency reposting strategies third-party engagement and community growth initiatives.

Drive a test-and-learn approach to identify top-performing content formats; optimize continuously for reach and impact across each brands unique audience.

Lead Content Strategy & Creation

Lead the development of overarching content strategy and editorial planning across all brands with a focus on brand storytelling and audience-first content.

Oversee the creation of multi-format content (social posts short- and long-form video reels stories and campaigns) that conveys the right messages to target audiences and reflects each brands distinct voice.

Maintain a keen eye for the unique visual and tonal identity of each brand from luxury to performance kids footwear ensuring content feels authentic to each specific audience.

Partner closely with Marketing Directors and the Creative Team to ensure social content is supported by elevated visual assets.

Influencer & Ambassador Strategy

Act as the primary owner of all influencer relationships from organic product gifting and ambassador recruitment to high-level affiliate partnerships and paid campaigns.

Build and manage a robust tiered influencer program across all brands identifying the right talent at every level (nano to macro) to authentically represent each brand.

Negotiate influencer contracts partnership agreements and vendor terms in alignment with brand goals and budget parameters.

Track and report on influencer performance optimizing programs based on engagement reach and conversion data.

Community Engagement & Social Listening

Lead the creation and deployment of community-building strategies to develop a loyal base of brand advocates and Superfans with a strong focus on Instagram and TikTok.

Oversee the monitoring of trends conversations and audience sentiment; translate social listening insights into content and engagement decisions.

Lead strategy and timely thoughtful response to breaking news cultural moments or other real-time opportunities to capitalize on for the business.

Team Leadership & Cross-Functional Collaboration

Manage and mentor a team of Social Media Managers fostering creativity accountability and professional growth.

Present social strategy performance insights and recommendations to senior leadership; influence decision-making with data-driven storytelling.

Serve as the conduit between organic social and paid media teams to ensure cohesive integrated campaigns and maximum ROI.

Support the growth of executive thought leadership on social platforms.

Budget & Resource Oversight

Strategically manage the influencer spend product gifting allocations and social content production budgets across brands.

Identify and deploy tools and technology to scale the social and influencer function in alignment with company and brand growth.

PR & Events

Oversee brand event strategy and execution as needed including concept development vendor and venue coordination guest experience and on-site management ensuring each activation ladders up to brand objectives and creates compelling content opportunities for social channels.

Develop and execute targeted editorial pitching strategies to secure product placement and coverage across relevant fashion lifestyle and trade publications; build and nurture ongoing relationships with key editors and journalists to drive consistent earned media visibility for priority brands.

What You Bring

810 years of experience leading social media strategy and influencer programs for a major brand or agency preferably in footwear or fashion.

Proven ability to scale a social and influencer function in lockstep with company and brand growth.

Skilled in multi-format content creation including graphics short- and long-form video reels and stories.

Deep understanding of platform best practices analytics tools and emerging social trends.

Experienced in influencer contract negotiation and partnership management at all tiers.

Strong grasp of social listening tools and the ability to convert data and sentiment into actionable strategy.

Exceptional communication skills with the ability to partner and influence at all levels of the organization.

Experience managing direct reports and driving cross-functional collaboration in a fast-paced environment.

Passion for community building and creating meaningful lasting brand connections.

Bachelors degree in Marketing Communications or a related field.

Vida Shoes International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability or protected veteran status. At this time only qualified candidates will be contacted.

Direct applicants only no third-party staffing inquiries please.

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