Director, Publisher Sales

Seattle, OR - USA

Monthly Salary: Not Disclosed

Posted on: 12 hours ago

Vacancies: 1 Vacancy

Job Summary

WHO ARE WE

Launch Potato is a profitable digital media company that reaches over 30M monthly visitors through brands such as FinanceBuzz All About Cookies and OnlyInYourState.

As The Discovery and Conversion Company our mission is to connect consumers with the worlds leading brands through data-driven content and technology.

Headquartered in South Florida with a remote-first team spanning over 15 countries weve built a high-growth high-performance culture where speed ownership and measurable impact drive success.

WHY JOIN US

At Launch Potato youll accelerate your career by owning outcomes moving fast and driving impact with a global team of high-performers.

***This is NOT an account management role. Youll be responsible for identifying pitching and closing net-new strategic publisher partnerships and building long-term revenue streams from the ground up.***

COMPENSATION: Minimum of $200k between base salary annual bonus and commission compensation. Final compensation will vary depending on level and experience.

MUST HAVE:

Proven success acquiring and scaling net-new partnerships that generate meaningful recurring revenue
Deep expertise in performance marketing monetization structures (CPM CPC CPA CPL rev share hybrid models) with the commercial acumen to design pricing and frameworks that unlock scalable high-margin growth
Experience developing executive-level relationships with audience owners and decision-makers while maintaining a disciplined pipeline across both enterprise complex sales cycles and shorter-cycle transactional win
Exceptional communication skills with the ability to lead with data craft compelling monetization narratives and influence senior decision-makers

EXPERIENCE: 8 years of experience in publisher development affiliate/performance media marketplace sales or media partnerships with a track record of closing and scaling net-new supply relationships.

YOUR ROLE

Own and scale publisher margin growth by building strategic distribution partnerships with high-value audience owners that drive recurring durable margin across Launch Potatos marketplaces.

OUTCOMES (Performance Expectations)

Drive $5M in annual publisher margin by acquiring activating and scaling high-impact distribution partners
Sign and onboard 50 net-new publishers in year one converting a meaningful percentage into recurring monthly revenue contributors
Maintain 35x qualified pipeline coverage against quarterly targets with clear stage definitions and forecasting accuracy
Establish repeatable acquisition strategies across newsletters content sites mobile apps media buyers platforms and emerging distribution channels
Launch and scale new distribution initiatives (e.g. widget distribution) that expand monetization depth and diversify traffic exposure
Structure integrated deals leveraging both O&O placements and network distribution to increase publisher yield and lifetime value

COMPETENCIES

Strategic & Consultative Selling: Positions Launch Potato as a long-term monetization partner through executive-level storytelling data-backed recommendations and scalable commercial strategy
Pipeline Ownership & Forecast Discipline: Maintains rigorous prospecting cadence stage clarity and predictable deal progression
Commercial & Data Fluency: Understands CPM CPC CPA CPL rev share and hybrid structures using data to inform pricing and margin optimization
Execution & Systems Building: Operates hands-on while building scalable acquisition frameworks that enable consistent revenue growth
Cross-Functional Influence: Partners effectively with Partner Operations Product Engineering and Sales to accelerate activation and scale
Ownership Mentality: Takes full accountability for margin impact with a bias toward action and measurable results
Market Presence & Credibility: Establishes Launch Potato as a top-tier monetization partner through strong industry relationships and event representation

TOTAL COMPENSATION

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potatos Levels Framework. Your compensation package includes a base salary profit-sharing bonus and competitive benefits. Launch Potato is a performance-driven company which means once you are hired future increases will be based on company and personal performance not annual cost of living adjustments.

Want to accelerate your career Apply now!

Since day one weve been committed to having a diverse inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity equity and inclusion.

We do not discriminate based on race religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics.

Required Experience:

Director

WHO ARE WELaunch Potato is a profitable digital media company that reaches over 30M monthly visitors through brands such as FinanceBuzz All About Cookies and OnlyInYourState.As The Discovery and Conversion Company our mission is to connect consumers with the worlds leading brands through data-driven...