Marketing Manager

ABOUT GREYSTAR

Greystar is a leading fully integrated global real estate platform offering expertise in property management investment management development and construction services in institutional-quality rental housing. Headquartered in Charleston South Carolina Greystar manages and operates over $300 billion of real estate in over 260 markets globally with offices throughout North America Europe South America and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States managing more than one million units/beds globally. Across its platforms Greystar has over $79 billion of assets under management including approximately $36 billion of development assets and over $30 billion of regulatory assets under management. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more visit .

JOB DESCRIPTION SUMMARY

JOB DESCRIPTION

Key Role Responsibilities:

• Develop and execute annual marketing strategies that directly support occupancy targets rental growth and asset performance.
• Lead the marketing of new developments ensuring timely mobilization strong lease-up results and strategic brand positioning within budget.
• Strengthen digital visibility and lead generation through effective website management social media and paid campaigns in collaboration with the Senior Marketing Executive NL and external partners.
• Create targeted B2B and B2C campaigns to attract key audiences such as students young professionals families and corporate partners.
• Deliver high-impact marketing materials and omni-channel content that support leasing pace and brand consistency.
• Design and implement resident acquisition and retention campaigns with measurable ROI contributing to long-term asset stabilization.
• Monitor market trends and asset performance providing data-driven recommendations to optimise occupancy and revenue.
• Support leasing and operations teams with commercial strategies activation plans and budget alignment to maximize conversion.
• Act as a brand ambassador building strategic relationships with universities corporates and intermediaries to drive demand.
• Provide regular performance reports with SMART KPIs to inform stakeholders and guide decision-making.
• Collaborate cross-functionally to ensure marketing initiatives are aligned with operational priorities and investment objectives.
• Identify opportunities for innovation and efficiency in marketing execution to enhance portfolio value and investor returns.
• Event management: from organizing groundbreaking and topping-out ceremonies to leading Greystars full presence at PROVADA including the stand PR coordination and overall event execution.

Knowledge & Qualifications:

• Native Dutch speaker with strong written and spoken English skills.
• 8 years marketing experience in B2C and B2B preferably in real estate.
• Experienced in launching residential assets in the Dutch real estate market is a strong advantage.
• Skilled in event management including organising groundbreaking and topping out ceremonies and leading Greystars full presence at PROVADA.
• Proficient in Microsoft Office including advanced PowerPoint and Excel.
• Familiar with social media and content platforms like YouTube Instagram Facebook X and Snapchat.
• Solid understanding of reporting tools such as Power BI Looker Studio and Google Analytics.

Experience & Skills:

• Demonstrated experience working in a similar role or job level.
• A proven track record in creating successful integrated marketing plans and campaigns.
• A proven track record in B2B and B2C event management and execution.
• Strong written and verbal communication skills (Dutch and English); including the ability to effectively write and present reports and information to support strategic business decisions.
• Great eye for detail with creative flair and confidence to critique own work and others.
• Strong quantitative and qualitative analytical skills and budgeting skills
• Good organizational skills and the ability to work effectively under pressure and to deadlines.
• A strong problem solver with an inquisitive nature and the ability to understand the bigger picture and a hands-on can-do mentality.
• Experience in website PPC campaign social account (paid and earned) launch and implementation with data based reporting and other systems.
• A positive team player with an adaptable and flexible approach along with ability to work collaboratively to drive results and support the wider team and business objectives.
• A passion for marketing and the delivery of exceptional customer service
• Strong organisational skills along with a proven ability to manage multiple projects and/ or priorities.
• Experience or interest working within the property hospitality retail or leisure sectors.
• Experience with Google Analytics Looker Studio Power BI and other relevant tools for measuring campaign success.

This role is perfect for a commercially minded marketer ready to help shape the future of residential living in the Netherlands.

Important Notice: Greystar will never request your banking details or other sensitive personal information during the interview process. Greystar does not conduct any interviews via text or messaging and all communication will come from official Greystar email addresses (@). If you receive suspicious requests please report them immediately to