Growth Marketing Specialist Onsite (New Jersey)
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Job Location:
Jersey, NJ - USA
Yearly Salary:
$ 90000 - 110000
Posted on:
11 hours ago
Vacancies:
1 Vacancy
Job Summary
Company Overview
Our client is a boutique family-owned vertically integrated real estate development firm specializing in Design-Build and Construction located in New Jersey. They manage the full lifecycle of developmentdesign construction execution and operationsallowing us to control outcomes reduce risk and maximize project-level returns.
Core Services:
Design-Build & Construction
Property & Construction Management
General Contracting
Commercial Realty
Role Summary:
Our client is looking for a 100% self-sufficient Digital Marketing engine. You will be the sole driver of growth for a portfolio of three brands: one construction company (B2B) and two ecommerce brands (B2C).
This is not a role for a manager who delegates to agencies. This is a role for a builder and an executor. You must be able to write the copy design the creative set up the tracking pixels launch the ads optimize the budgets and report on the ROIentirely on your own.
Key Responsibilities
The Challenge
You will be wearing two very different hats daily:
- The B2B Strategist: Generating high-quality leads for our construction firm via LinkedIn and Google Search.
- The B2C Merchant: Driving direct sales and ROAS (Return on Ad Spend) for two ecommerce brands via Social Ads and Email retention.
Core Responsibilities
1. Paid Media (PPC & Social)
- Google Ads (Search & Display): Capture high-intent construction leads and drive ecommerce traffic. You must be an expert in keyword research negative keyword management and bidding strategies.
- Social Ads (Meta & TikTok): Create and manage profitable campaigns for the ecommerce brands. You understand hooks creative testing and scaling winning ad sets.
- LinkedIn Ads: Target decision-makers developers and property managers for the construction side.
2. Email Marketing & Automation
- B2B: Build cold outreach sequences and nurture drips to keep construction prospects warm.
- B2C: Manage the full lifecycle for ecommerce (Welcome flows Abandoned Carts Post-Purchase upsells) to maximize Customer Lifetime Value (LTV).
3. Creative & Content Production
- Ad Creative: You dont need to be a graphic artist but you must be proficient in tools like Canva or Photoshop to create high-converting image and video ads on the fly.
- Copywriting: Write compelling ad copy landing page headlines and email subject lines that convert.
4. Analytics & Tech Stack
- Tracking: Ensure pixels conversions API and Google Analytics 4 are firing correctly across all sites.
- Reporting: Provide weekly reports on ROAS CPA (Cost Per Acquisition) and Lead Quality without being asked.
Skills Knowledge and Expertise
Absolute Must-Haves (Non-Negotiable):
Direct execution experience with Google Ads LinkedIn Ads Meta
Ownership of budget KPIs and reporting
Strong analytical mindset
Comfort working directly with a founder
Preferred Requirements
- The Unicorn Skill Set: Proven experience managing both lead generation (B2B) and direct-to-consumer sales (B2C).
- Hands-on HubSpot expertise - Configured HubSpot workflows Built lead scoring models Owned lifecycle stages Managed CRMsales handoff Built dashboards and attribution.
- 100% Self-Sufficiency: You do not require an agency a designer or a copywriter to get a campaign live. You own the process from idea to execution.
- Platform Mastery: Deep expertise in Google Ads Manager Meta Business Suite LinkedIn Campaign Manager and Email platforms (e.g. Klaviyo Mailchimp or HubSpot).
- Financial Literacy: You treat the marketing budget like your own money. You are obsessed with ROI and cutting wasteful spend.
What Success Looks Like
- For Construction: A consistent pipeline of qualified bid requests and meetings booked.
- For Ecommerce: Consistent month-over-month revenue growth and a healthy ROAS.
Benefits
Health benefits including medical dental and vision
15 days PTO
Base salary: $90k$110k leads turned to deals commission
Performance bonus tied to pipeline
Equity upside possible
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Escalon provides your company an experienced, one-stop shop for all your essential business services. Escalon Services Provides financial outsourcing sevices, Accounting services, Tax management services.
