Director, Content Strategy & Campaigns

Join us on our mission to make a better world of work.

Culture Amp is the worlds leading employee experience platform revolutionizing how 25 million employees across more than 6500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement drive performance management and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world the most innovative companies including Canva On Asana Dolby McDonalds and Nasdaq depend on Culture Amp every day.

Culture Amp is backed by leading venture capital funds and has offices in the US UK Germany and Australia. Culture Amp has been recognized as one of the worlds top private cloud companies by Forbes and most innovative companies by Fast Company.

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Role overview

We are looking for a Director of Content Strategy and Campaigns to operationalize an established market narrative through content thought leadership and integrated campaigns. This role ensures our narrative shows up clearly consistently and effectively across owned media executive thought leadership and campaign moments.

You will translate an existing narrative into content systems and campaigns that create momentum in the market. You will manage an existing content team member and partner closely with brand product marketing demand and executive leadership.

This is an hands-on role for someone who excels at turning strategy into action and making ideas land at scale.

Key responsibilities

• Content strategy and editorial leadership
• Own the content strategy and editorial roadmap aligned to the established market narrative
• Translate core messaging into content themes formats and cadences across the year
• Set standards for voice tone and storytelling consistency across channels

Thought leadership execution

• Lead execution of thought leadership programs including executive bylines POV pieces keynote narratives and long-form content
• Lead executive content for major moments including keynote narratives and executive presentations ensuring alignment with campaign and ongoing content efforts.
• Partner with executives to shape refine and deliver their perspectives within the existing narrative framework
• Ensure thought leadership is relevant timely and aligned to campaign priorities

Campaign strategy and content activation

• Own campaign content strategy and execution ensuring campaigns are grounded in strong storytelling
• Partner with brand and demand teams to activate campaigns through content across channels
• Translate campaign strategies into cohesive content plans and assets
• Ensure campaigns feel connected to the broader narrative rather than isolated moments

Owned media and content ecosystem

• Own owned media channels including blog social newsletters and other content destinations
• Ensure owned media supports both long-term narrative consistency and short-term campaign goals
• Guide social content to reinforce thought leadership campaigns and brand credibility

People leadership and collaboration

• Manage and mentor at least 1 existing content team member
• Act as a content and campaign partner across marketing communications and leadership teams
• Collaborate closely with product marketing brand creative and comms

Measurement and impact

• Define and track success metrics for content and campaign performance
• Evaluate impact through engagement adoption of messaging campaign contribution and sales enablement feedback
• Continuously optimize content and campaign execution based on performance and business priorities

What we are looking for

• 15 years of total experience in content strategy campaign marketing or editorial roles within B2B SaaS or technology companies
• 3-5 years of experience leading teams globally (APAC/EMEA a plus)
• Proven experience executing content strategies and integrated campaigns
• Strong editorial judgment and ability to elevate ideas into clear compelling content
• Experience supporting executive thought leadership
• Comfort operating at both strategic and hands-on levels
• Experience managing or mentoring content team members
• Strong writing and editing skills with a sharp storytelling instinct

Nice to have

• Experience scaling content and campaigns in a growing or changing organization
• Background in editorial journalism or narrative brand storytelling
• Experience working across cross-functional or global teams

How this role shows up

This role ensures that an established market narrative consistently shows up in the world through content and campaigns that feel intentional cohesive and effective. Success looks like clarity in the market stronger campaign performance and content that people recognize and trust.

We believe that our employees are the heartbeat of our success. Were committed to fostering a work environment that truly cares for and develops its people and creates lasting positive addition to providing a competitive compensation package some of the key benefits we offer are:

• Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success
• Programs coaching and budgets to help you thrive personally and professionally
• Access to external providers for mental wellbeing and coaching support to sustain the wellbeing safety and development of our people
• Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work
• Team budgets dedicated to team building activities and connection
• Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to to collectively pause reset and focus on restoration and rest without having to tap into individual vacation time
• Extended year-end breaks: An extended refresh period at the end of year
• Excellent parental leave and in work support program available from day 1 of joining Culture Amp
• 5 Social Impact Days a year to make a positive impact on the community outside of work
• MacBooks for you to do your best & a work from home office budget to spend on setting up your home office
• Medical insurance coverage for you and your family (Available for US & UK only)

Additionally we dont just focus on our internal community; we believe in creating a better world of work for all. Were committed to diversity equity and inclusion with Employee Resource Groups and ally communities in place.

We have a strong commitment to Anti-Racism and endeavor to lead by example. Every step we make as a business towards anti-racism is another step we can take to support our customers in making a better world (of work). You can see our current commitments to Anti-Racism here.

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Research shows that candidates from underrepresented backgrounds often dont apply for roles if they dont meet all the criteria unlike majority candidates meeting significantly fewer requirements.

We strongly encourage you to apply if youre interested: wed love to know how you can amplify our team with your unique experience!

If you decide to apply as part of your application we will ask you to complete voluntary diversity questions (excluding roles in Germany).These questions are completely optional but your participation truly helps. By sharing this anonymous information you support our efforts to build a more inclusive and equitable hiring processand help us hold ourselves accountable to that commitment. Your responses are entirely confidential and will not impact hiring decisions.

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