UXProduct Lead (Core Team, Equity-Based, Remote Europe)

Do you live and breathe product Help us build the next Gen Z social platform!

baesh is a Gen Z social platform that helps people meet in real life through activities communities and shared interests. Were building the infrastructure for real-world connection in the AI age - a social network that nudges people out of scrolling and into experiences.

As our UX/Product Lead (Core Team) youll own the user experience end-to-end. Youll talk to users turn insights into shipped improvements and shape a product that can scale from Berlin to the world.

Core team position equity-based

Massive growth opportunities: youll influence product strategy UX direction and experimentation from day one

Flexible hours fully remote

German required (our first market is Berlin)

After fundraising theres a path toward a paid leadership role

Tasks

Product Ownership & Strategy

• Own the UX/product direction for baesh across onboarding discovery event flows community interactions and retention loops
• Translate the company vision into a clear product roadmap prioritized by impact on activation engagement and retention (MAU)
• Define success metrics hypotheses and experiments

User Research & Validation

• Run regular user interviews and usability tests especially with Gen Z / young millennials
• Create lightweight research plans and turn them into actionable product decisions
• Build and maintain feedback loops: surveys in-app prompts churn reasons and community-driven insights

UX Design & Interaction Quality

• Design key flows and interaction patterns with strong attention to detail and delight
• Improve fun factors: gamification spontaneity social mechanics and micro-interactions that increase engagement

Cross-Functional Execution

• Work closely with engineering to ship quickly with high UX quality
• Collaborate on AI-assisted workflows

Requirements

Experience & Seniority

• Strong track record in UX/Product Design or Product Management with deep UX ownership (we care more about outcomes than titles)
• Proven ability to improve activation/retention through product iteration not just pretty screens.
• Comfort working in early-stage environments

Skillset

• Excellent UX craft: flows interaction design usability and visual polish
• Strong product thinking: prioritization experimentation metrics and user behavior
• Ability to run user interviews independently and convert insights into shipped improvements.

Language & Location

• German knowledge required (youll research and validate with German-speaking users).
• Europe-based only (EU Eastern Partnership countries) fully remote.

Mindset

• Founder-level ownership: proactive fast direct and accountable.
• Excited by the mission: building the infrastructure for real-life connection in the AI age.

Benefits

• Core team role with company shares
• High-impact mission: tackling loneliness and helping people build real friendships IRL
• Fully remote
• Flexible working hours
• Massive growth benefits

If youre a product-led UX person who loves talking to users shipping fast and building social products that people actually come back to - wed love to meet you!