Senior Marketing Operations Manager

Available Locations: Austin TX

About the role

We are seeking a highly skilled and experienced Senior Marketing Operations Manager to support our North America (NAMER) marketing organization while partnering closely with global Marketing Operations to solve complex technical and architectural challenges.

In this role you will serve as a strategic and executional partner to regional marketing teams owning campaigns systems and processes end to end - from intake through launch measurement and optimization. You will also collaborate cross-regionally to ensure scalable consistent architecture across our global marketing technology stack.

This is a highly hands-on role for someone who thrives at the intersection of marketing technology project management and operational problem-solving and who can balance day-to-day execution with longer-term systems thinking.

What youll do

• NAMER campaign and operational ownership with global architectural alignment
• End-to-end project ownership including intake prioritization execution and delivery
• Marketing technology architecture troubleshooting and optimization
• Process development to support scale efficiency and quality
• Cross-functional and cross-regional collaboration

Responsibilities

Strategic & Systems Architecture

• Partner with Global Marketing Operations to design evolve and maintain a scalable marketing technology architecture that supports NAMER initiatives while aligning with global standards
  
  
• Contribute regional insight to global architecture decisions ensuring solutions work in real-world execution
  
  
• Develop and maintain clear documentation for architecture processes workflows and best practices

Project & Intake Management

• Own marketing operations projects end to end from intake and scoping through execution launch and post-launch optimization
  
  
• Manage ticket queues and workstreams ensuring priorities are clear timelines are met and stakeholders are informed
  
  
• Balance reactive support with proactive project planning to avoid bottlenecks and improve throughput
  
  
• Identify gaps or inefficiencies in current workflows and design scalable processes to address them

Troubleshooting & Problem Solving

• Proactively identify diagnose and resolve issues across the marketing technology stack
  
  
• Serve as a technical escalation point for complex Marketo CRM and data issues
  
  
• Partner with IT Engineering and external vendors to resolve systemic issues and improve platform performance
  
  
• Apply systems thinking to prevent repeat issues through better design and governance

Campaign & Program Management

• Oversee execution of NAMER marketing campaigns across email events digital social and integrated programs
  
  
• Ensure campaigns are built to standard launched on time and measured accurately
  
  
• Optimize programs through testing iteration and continuous improvement to maximize impact and lead quality
  
  
• Ensure all qualified leads properly enter and progress through the customer journey

Stakeholder Engagement & Communication

• Serve as a primary point of contact for NAMER marketing stakeholders providing clear guidance on intake prioritization timelines and delivery expectations
  
  
• Translate business goals and campaign requirements into clear technical requirements and execution plans
  
  
• Proactively communicate project status risks dependencies and tradeoffs to stakeholders at all levels
  
  
• Facilitate alignment across marketing sales BDRs and global operations partners to ensure smooth execution
  
  
• Navigate competing priorities and ambiguous requirements with sound judgment clear recommendations and a solutions-oriented approach
  
  
• Build trusted relationships by balancing responsiveness with realistic scoping and sustainable delivery

Cross-Functional & Global Collaboration

• Collaborate closely with regional marketing sales BDRs and customer teams to align execution with business goals
  
  
• Act as a bridge between NAMER stakeholders and global Marketing Operations leadership
  
  
• Partner with other regions as needed to solve shared architectural challenges and ensure consistency
  
  
• Communicate clearly and effectively with technical and non-technical stakeholders

Data Analytics & Optimization

• Monitor performance and operational metrics to identify opportunities for optimization and scale
  
  
• Provide insights and recommendations using reporting tools such as Tableau and attribution platforms (e.g. Bizible)
  
  
• Advise stakeholders on measurement attribution and data interpretation to support decision-making
  
  
• Help evolve reporting frameworks to better support future business needs

Compliance & Governance

• Ensure marketing execution complies with data privacy regulations internal governance standards and regional requirements
  
  
• Partner with Legal Privacy and Security teams as needed to ensure compliant design and execution
  
  
• Contribute to governance frameworks that balance risk management with operational efficiency

Desirable Skills Knowledge and Experience:

• Marketo Certified Expert (Business Practitioner) required; Marketo Certified Master (Architect) preferred
• Bachelors degree in Marketing Business Administration or a related field; MBA or equivalent preferred
• 8 years of experience in senior marketing operations or marketing technology roles with strong NAMER experience
• Proven ability to own complex initiatives end to end - from requirements through execution and optimization
• Demonstrated expertise in marketing automation CRM integration and systems architecture
• Strong project management skills including managing tickets timelines and competing priorities
• Experience designing processes that improve scale consistency and execution quality
• Data-driven mindset with strong analytical and problem-solving skills
• Excellent communication skills and the ability to influence across teams and levels
• Experience with Tableau Marketo Salesforce and project management tools
• Exposure to or hands-on experience with AI-driven marketing automation or operational tooling is a plus

Preferred Technical Skillset

• Extensive experience with marketing automation platforms particularly Marketo
• Strong proficiency integrating marketing technologies (e.g. Salesforce CRM data platforms) into a cohesive ecosystem
• Solid understanding of APIs data flows and system dependencies
• Experience building and maintaining complex workflows programs and automation logic in Marketo
• Familiarity with analytics attribution and reporting frameworks
• Experience leveraging AI or automation tools to improve efficiency segmentation personalization or operational workflows is a strong plus

Equity

This role is eligible to participate in Cloudflares equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses support caregiving build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance

Financial Benefits

• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan

Time Off

• Flexible paid time off covering vacation and sick leave
• Leave programs including parental pregnancy health medical and bereavement leave

What Makes Cloudflare Special

Were not just a highly ambitious large-scale technology company. Were a highly ambitious large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: Since 2014 weve equipped more than 2400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work technology already used by Cloudflares enterprise customers--at no cost.

Athenian Project: In 2017 we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free so that their constituents have access to election information and voter registration. Since the project weve provided services to more than 425 local government election websites in 33 states.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Heres the deal - we dont store client IP addresses never ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something youd like to be a part of Wed love to hear from you!

This position may require access to information protected under U.S. export control laws including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their or any other persons perceived or actual race color religion sex gender gender identity gender expression sexual orientation national origin ancestry citizenship age physical or mental disability medical condition family care status or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

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