Senior SFMC Developer

Gurugram - India

Monthly Salary: Not Disclosed

Posted on: 17 hours ago

Vacancies: 1 Vacancy

Job Summary

Overview

We are looking for a highly skilledSenior Salesforce Marketing Cloud Developerwith strong hands-on expertise in bothSFMCandSalesforce Personalization (Interaction Studio).
The ideal candidate will be responsible for building end-to-end marketing journeys automations personalization experiences and data integrations that power multi-channel customer engagement.

This role requires deep technical knowledge ofAMPscript SSJS SQL JavaScriptInteraction Studio Web SDK andAPI-based integrations.

Role & Responsibilities

Salesforce Personalization (Interaction Studio)

Upgrade and configure existingWeb SDKfor real-time personalization.
Trackcustomer behavior clicks events and custom user interactionsusing JavaScript.
Build personalized web-site experiences usingHTML CSS and JavaScriptwithin the Personalization platform.
Manage and updatecatalog objects user profiles and event datausing Interaction Studio REST APIs.
Create audiences segments and personalized campaigns for web engagements.
Collaborate with marketing and analytics teams to translate personalization strategies into technical implementations.

Salesforce Marketing Cloud (SFMC)

Execute end-to-end campaigns using Email Studio Automation StudioContact Builder and Journey Builder.
Develop and optimize complex SQL queries for segmentation data transformations and reporting.
Build maintain and troubleshoot Automations in Automation Studio.
Create test and manage Journey Builder workflows with decision splits event-triggered sends and personalization logic.
Develop custom components using AMPscript and SSJS for landing pages cloud pages dynamic content and triggered messages.
Ensure high deliverability data accuracy and campaign governance across SFMC.

Data & Integration

Support ETL processes SFTP data loads and integration middleware for SFMC/IS data sync.
Understand and manage theInteraction Studio data modelas Catalog objects User profilesEvents etc.
Ensure seamless data flow between CRM web properties and Salesforce platforms.

Experiences Requirement

5 years of experience inSalesforce Marketing Clouddevelopment.
2 years of hands-on experience inSalesforce Personalization (Interaction Studio).
Strong capability to independently run campaigns manage data and optimize multi-channel journeys.
Proven experience either in implementing or updatingSFISWeb SDK event tracking and real-time personalization use cases.
Experience working in cross-functional teams (Marketing Dev CRM Data).
Ability to troubleshoot complex issues across automation journeys personalization scripts and integrations.
Strong understanding of marketing data customer lifecycle and personalization strategy implementation techniques.

Required Skills

Coding Skills- JavaScript (Strong) SQL
Salesforce platform scripting- AMPscript (Advanced) SSJS (Advanced)
HTML / CSS building and customizing on-site experiences
Web SDK configuration and implementation
REST & SOAP API knowledge (Strong ability to write optimize and troubleshoot code) As well as Data modeling and segmentation

Required Experience:

Senior IC

OverviewWe are looking for a highly skilledSenior Salesforce Marketing Cloud Developerwith strong hands-on expertise in bothSFMCandSalesforce Personalization (Interaction Studio).The ideal candidate will be responsible for building end-to-end marketing journeys automations personalization experience...