Lifecycle Marketing Manager Job ID 2025-9405

Pleasanton, CA - USA

Monthly Salary: Not Disclosed

Posted on: 12 hours ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Description

Lifecycle Marketing Manager
The Lifecycle Marketing Manager supports the execution of customer marketing and lifecycle programs across the existing customer base with a strong focus on customer advocacy (references referrals case studies and stories) and retention-oriented lifecycle communications.

This role partners closely with Customer Success Account Management Sales Ops Product Marketing and Data to help deliver consistent value-driven customer experiences that support onboarding adoption renewals and expansion. The role is highly hands-on and execution-focused contributing directly to programs that increase engagement satisfaction and lifetime value.

The Lifecycle Marketing Manager supports customer marketing for all service lines reports to the Sr. Manager of Lifecycle Marketing. This is an opportunity to make an immediate impact on a small fast-moving team.

Essential Functions
Lifecycle & Retention Support
Execute cross-channel customer lifecycle communications (email in-product messaging webinars education/resources community) that support onboarding adoption engagement renewals and advocacy excluding new-logo acquisition.

Support the mapping and ongoing improvement of customer journeys from onboarding through renewal to ensure a consistent and positive experience.

Support retention initiatives by helping identify churn risks assisting with re-engagement programs and communicating ongoing value to existing customers.

Expansion Support (Upsell & Cross-Sell)
Support upsell and cross-sell lifecycle campaigns within the existing customer base by executing targeted messaging and campaigns.

Collaborate with Sales Account Management and Customer Success to assist with expansion-focused communications and customer-facing materials.

Customer Marketing & Advocacy
Execute customer marketing programs that support advocacy including customer references referrals testimonials case studies reviews and customer stories.
Partner with Customer Success and Account Management to identify advocate-ready customers and coordinate outreach and content development.

Assist in developing customer-facing content (case studies success stories quotes webinars education materials) that highlights outcomes value and ROI.

Enablement Insights & Optimization
Working with Product Marketing create ad maintain customer-facing and internal materials (one-pagers decks email templates FAQs) that support renewals expansion and customer education.

Use customer insights and performance data (usage trends NPS/CSAT support inputs) to help refine messaging segmentation and timing.

Assist with experimentation and performance tracking to improve activation adoption engagement renewals and expansion outcomes.

Help maintain dashboards and reports related to lifecycle performance retention adoption and advocacy.

Team & Day-to-Day Execution
Contribute as a hands-on team member balancing independent execution with cross-functional collaboration.

Minimum Qualifications
Experience executing lifecycle or customer marketing programs in a B2B environment with exposure to retention advocacy renewals or expansion initiatives.

Experience: 3-5 years of B2B lifecycle or customer marketing experience preferred.

Strong organizational and execution skills with the ability to manage multiple programs simultaneously.

Hands-on experience with Salesforce preferred.

Comfortable working cross-functionally and supporting shared goals across Marketing Customer Success and Sales.

Analytical mindset with experience using data to measure performance and inform improvements.

Ability to adapt in a fast-paced environment with evolving priorities.

At Internet Brands we carefully consider a wide range of factors when determining compensation including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to starting at $90k and will depend on your skills qualifications and experience. We encourage all interested candidates to apply.

Required Experience:

Manager

DescriptionLifecycle Marketing ManagerThe Lifecycle Marketing Manager supports the execution of customer marketing and lifecycle programs across the existing customer base with a strong focus on customer advocacy (references referrals case studies and stories) and retention-oriented lifecycle commun...