Lifecycle Marketing Manager Job ID 2025-9405
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Job Location:
Pleasanton, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
Description
Lifecycle Marketing Manager
The Lifecycle Marketing Manager supports the execution of customer marketing and lifecycle programs across the existing customer base with a strong focus on customer advocacy (references referrals case studies and stories) and retention-oriented lifecycle communications.
The Lifecycle Marketing Manager supports the execution of customer marketing and lifecycle programs across the existing customer base with a strong focus on customer advocacy (references referrals case studies and stories) and retention-oriented lifecycle communications.
This role partners closely with Customer Success Account Management Sales Ops Product Marketing and Data to help deliver consistent value-driven customer experiences that support onboarding adoption renewals and expansion. The role is highly hands-on and execution-focused contributing directly to programs that increase engagement satisfaction and lifetime value.
The Lifecycle Marketing Manager supports customer marketing for all service lines reports to the Sr. Manager of Lifecycle Marketing. This is an opportunity to make an immediate impact on a small fast-moving team.
Essential Functions
Lifecycle & Retention Support
- Execute cross-channel customer lifecycle communications (email in-product messaging webinars education/resources community) that support onboarding adoption engagement renewals and advocacy excluding new-logo acquisition.
- Support the mapping and ongoing improvement of customer journeys from onboarding through renewal to ensure a consistent and positive experience.
- Support retention initiatives by helping identify churn risks assisting with re-engagement programs and communicating ongoing value to existing customers.
Expansion Support (Upsell & Cross-Sell)
- Support upsell and cross-sell lifecycle campaigns within the existing customer base by executing targeted messaging and campaigns.
- Collaborate with Sales Account Management and Customer Success to assist with expansion-focused communications and customer-facing materials.
Customer Marketing & Advocacy
- Execute customer marketing programs that support advocacy including customer references referrals testimonials case studies reviews and customer stories.
- Partner with Customer Success and Account Management to identify advocate-ready customers and coordinate outreach and content development.
- Assist in developing customer-facing content (case studies success stories quotes webinars education materials) that highlights outcomes value and ROI.
Enablement Insights & Optimization
- Working with Product Marketing create ad maintain customer-facing and internal materials (one-pagers decks email templates FAQs) that support renewals expansion and customer education.
- Use customer insights and performance data (usage trends NPS/CSAT support inputs) to help refine messaging segmentation and timing.
- Assist with experimentation and performance tracking to improve activation adoption engagement renewals and expansion outcomes.
- Help maintain dashboards and reports related to lifecycle performance retention adoption and advocacy.
Team & Day-to-Day Execution
- Contribute as a hands-on team member balancing independent execution with cross-functional collaboration.
Minimum Qualifications
- Experience executing lifecycle or customer marketing programs in a B2B environment with exposure to retention advocacy renewals or expansion initiatives.
- Experience: 3-5 years of B2B lifecycle or customer marketing experience preferred.
- Strong organizational and execution skills with the ability to manage multiple programs simultaneously.
- Hands-on experience with Salesforce preferred.
- Comfortable working cross-functionally and supporting shared goals across Marketing Customer Success and Sales.
- Analytical mindset with experience using data to measure performance and inform improvements.
- Ability to adapt in a fast-paced environment with evolving priorities.
At Internet Brands we carefully consider a wide range of factors when determining compensation including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to depend on your skills qualifications and experience. We encourage all interested candidates to apply.
In addition to our awesome culture we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical dental and vision coverage flexible spending accounts (FSA) for medical and dependent care short-term and long-term disability insurance and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match paid time off (PTO) paid holidays commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching addition employees can take advantage of voluntary benefits such as home auto and pet insurance and discounted legal and financial services. For more details feel free to inquire during the interview process.
Internet Brands headquartered in El Segundo Calif is a fully integrated online media and software services company focused on four high-value vertical categories: Health Automotive Legal and Home/Travel. The companys properties and platforms include the WebMD Medscape and Henry Schein ONE networks which are the global leaders in their markets; Nolo Avvo and Martindale which form the largest consumer information provider in the legal market; and CarsDirect Fodors Travel and many others which are leaders in their key vertical markets. Internet Brands award-winning consumer websites lead their categories and serve more than 250 million monthly visitors while a full range of web presence offerings has established deep long-term relationships with SMB and enterprise clients. The companys powerful proprietary operating platform provides the flexibility and scalability to fuel the companys continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus.
Internet Brands is an equal opportunity employer and we welcome applicants from all backgrounds. We comply with all applicable laws and regulations including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).
Notice to California residents: you can find information about our privacy practices on: Experience:
In addition to our awesome culture we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical dental and vision coverage flexible spending accounts (FSA) for medical and dependent care short-term and long-term disability insurance and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match paid time off (PTO) paid holidays commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching addition employees can take advantage of voluntary benefits such as home auto and pet insurance and discounted legal and financial services. For more details feel free to inquire during the interview process.
Internet Brands headquartered in El Segundo Calif is a fully integrated online media and software services company focused on four high-value vertical categories: Health Automotive Legal and Home/Travel. The companys properties and platforms include the WebMD Medscape and Henry Schein ONE networks which are the global leaders in their markets; Nolo Avvo and Martindale which form the largest consumer information provider in the legal market; and CarsDirect Fodors Travel and many others which are leaders in their key vertical markets. Internet Brands award-winning consumer websites lead their categories and serve more than 250 million monthly visitors while a full range of web presence offerings has established deep long-term relationships with SMB and enterprise clients. The companys powerful proprietary operating platform provides the flexibility and scalability to fuel the companys continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus.
Internet Brands is an equal opportunity employer and we welcome applicants from all backgrounds. We comply with all applicable laws and regulations including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).
Notice to California residents: you can find information about our privacy practices on: Experience:
Manager
About Company
Internet Brands is an online media and technology company that serves businesses and consumers in four major categories: Automotive, Health, Legal, and Home/Travel. Our fully integrated approach combines leading web solutions for businesses with media websites for consumers. IB's a ... View more
