Senior Manager, Paid Media Planning & Operations- Allergan Aesthetics- Irvine, CA
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Job Location:
Irvine, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Job Summary
The Senior Manager Paid Media Planning & Operations supports the realization of business strategic imperatives through the development of integrated media models and plans. This role manages the full cycle of media planning from briefing and translating business goals into tangible media objectives and plans to reporting optimizing channel mix re-planning and financial tracking.
Continuous optimization of brand media plans will be rigorously driven by brand KSIs sales and treatment goals. To bring these strategies to life this leader will partner with key stakeholders across many disciplinesbrand leads on the Consumer Marketing team internal channel experts (SEM Programmatic Paid Social) creative agencies CRM/Loyalty Finance Marketing Innovation & Measurement Promotions and more.
Core Areas of Responsibility:
- Translating business treatment and sales goals into tangible media targets multi-channel plans holistic media strategies audience segmentation and budget requirements.
- Managing financial and CPT forecasting influencer strategies and allowance circulation.
- Ensuring executional excellence via implementation and automation of processes (using tools such as Airtable Audience Briefs PO Trackers etc) to translate brand goals into digital KPIs/plans.
- Coordinating with channel teams & measurement to align on reporting and testing priorities; organizing cadence of testing (geo hold outs audience tests creative etc.) and providing direction on reporting structure and KPIs to best integrate media performance.
- Ability to proactively pull real-time data via partner platforms and Google Analytics
- Championing digital marketing strategy and partnering cross-functionally for flawless execution compliance and measurable impact.
- Driving innovation: testing new platforms audiences (including 3rd-party data) measurement tools creative placement and partners to deliver on business objectives.
- Participating in additional initiatives and task forces: Hispanic ADC support Field support IBT and Affiliate Marketing Management.
- Partnering with Finance to streamline EOM reporting and quarterly accruals as well as standardizing internal processes for SOW and PO generation and approvals
Qualifications :
- Bachelors degree in Marketing Business or related field required
- 5-10 years in Digital Media preferably at a media agency or in-house team
- Experience in E-commerce and B2B marketing is a plus
- Mastery of digital marketing discipline and strong experience in cross-functional operations and project management.
- Proven ability to manage end-to-end media planning and operations collaboratively and effectively.
Essential Skills Experience and Competencies (includes Licenses Credentials)
- Deep knowledge of full-funnel digital advertising strategies Ability to manage and direct internal media buying teams and external agencies
- Experience crafting and deploying digital advertising budgets in excess of $5M/year
- Ability to thrive in a fast-paced deadline driven team environment
- Strong communication skills both verbal and written
- Strong interpersonal skills
- Strong problem resolution skills
- Strong budget management experience
- Presentation skills
- Self-starter with a positive can-do attitude
- Flexible adaptable and able to navigate fast-changing environment
- Ability to travel (up to 25%)
$LI-AA
Additional Information :
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
No
Employment Type :
Full-time
Key Skills
- Employee Evaluation
- Continuous Improvement
- FDA Regulations
- Management Experience
- Process Improvement
- Profit & Loss
- Operations Management
- Project Management
- Strategic Planning
- Leadership Experience
- P&L Management
- Supervising Experience
About Company
AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuro ... View more
