PROFIT ENGINEER

A Profit Engineer at CTC drives profitable growth for clients by translating raw financial data into precise marketing maneuvers. You will guide clients and teammates with clear financial models diagnostic reviews and actionable recommendations ensuring every marketing dollar is understood through the lens of profit.

When results deviate from plan youll take ownership in diagnosing the issue adjusting forecasts and optimizing within the meta account in order to restore profitable growth. Above all you are the financial steward of your accountstrusted to bring clarity accuracy and solutions that align business goals with sustainable outcomes.

WHAT WE LOOK FOR

This place isnt for everyone but it might be for you if

YOU SET THE STANDARD

• You seek to define best in class across both growth strategy and media buying.
• You arrive prepared with forecasts insights and clear next steps.
• You approach challenge and failure with curiosity and resilience.
• Your word is trustworthy people know that if you are involved it will get done.
• Your word is trustworthy; you do what you say you will

YOU ARE DRIVEN TO INCREASE VALUE

• You exist to turn marketing strategies into financial outcomes.
• Youre excited by the complexities of a business and love identifying growth solutions.
• You thrive at translating platform execution into contribution margin and growth targets.
• You clearly articulate complex concepts in ways that clients and teammates can understand.
• You are in the habit of documenting reporting and forecasting your work.

YOU CREATE AN ENVIRONMENT OF EXCELLENCE

• You inspire others with your expertise and strategic thinking.
• You proactively share insights with your team and clients.
• You embody humility (willing to do the work) ambition (vision for the future) and empathy (understanding what drives others).
• You contribute learnings back into CTCs systems and playbooks.
• You balance strategy execution and communication to help others thrive.

WHAT YOULL DO

STRATEGY & FORECASTING

• Build and maintain growth forecasts in Statlas.
• Align forecasts with marketing calendars launches and contribution margin goals.
• Translate forecasts into daily/weekly pacing to ensure spend and performance remain within targets.

MEDIA EXECUTION

• Build manage and optimize campaigns across Meta wile overseeing the management of Google and YouTube (with expansion to TikTok Pinterest Snapchat).
• Lead creative diversification and media testing to profitably scale accounts.
• Design and interpret incrementality tests (geo holdouts conversion lift) and integrate results into iROAS modeling.
• Troubleshoot campaigns quickly and pivot strategies when needed.

CLIENT COMMUNICATION & STORYTELLING

• Serve as the primary growth partner for your accounts.
• Communicate forecasts results and recommendations with clarity and confidence.
• Lead weekly updates monthly reviews and quarterly planning sessions.

COLLABORATION & CONTRIBUTION

• Contribute your learnings back into CTCs shared processes and tools.
• Act as a subject matter expert helping advance CTCs Growth Engineer framework.

Note: Pixel and feed health are managed by a separate floating ops resource. This role is focused on strategy execution and client outcomes.

WHAT SUCCESS LOOKS LIKE

• Holding a book of business above agreed upon revenue targets
• Retaining clients while guiding clients toward profitable growth
• Consistently deliver forecasts within 5% accuracy.
• Grow Contribution Margin quarter over quarter
• Grow media spend quarter over quarter at or above iROAS thresholds.
• Run and apply incrementality tests that shape client investment decisions.
• Demonstrate clear link between execution and contribution margin outcomes.
• Earn client trust through clear communication preparedness and results.
• Embody CTCs values Set the Standard Driven to Increase Value Create an Environment of Excellence.

WHAT YOULL BRING TO THE TABLE

• 46 years in eCommerce growth marketing with direct account ownership.
• Proven ability to manage $100K/month in paid media spend.
• Hands-on expertise in Meta Ads Manager Google Ads YouTube; familiarity with TikTok Pinterest Snapchat.
• Experience designing and interpreting incrementality tests.
• Strong analytical skills with fluency in contribution margin iROAS and financial modeling.
• High EQ and communication skills: trusted advisor clear storyteller resilient problem solver.
• Curiosity and adaptability: thrive in ambiguity learn fast and share knowledge generously.

WHATS IN IT FOR ME

SALARY RANGE

• $120K - $150K base salary annually
  • This is prior to any benefits (see the ABOUT US Section for additional details
• Bonus Structure $30K-$50K bonus tiers

ABOUT US

At CTCwe are fixated on building the next generation of legendary brands and the people who will lead them.

To give ourselves our best shot at accomplishing this mission we organize all of our decisionsfrom recruiting to hiring to raises to promotions to how we spend our time and moneyin the direction of three committed values.

We recognize these values arent for everyone. Theyre challenging.

In fact theyre so challenging thats why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. Were looking for those who are interested in making their work significant.

For those who resonate with the following values CTC has proven itself to be a remarkable place to grow and thrive.

1. We Set the Standard
2. We Are Driven To Increase Value
3. We Create an Environment of Excellence

Well come alongside you and care for you in your pursuits by offering full-time permanent CTC employees:

• 401K program with a 3% company match (post 90 days employment) to bring out the investor inside you
• TIME OFF When youre at CTC youre firing on all cylinders. To make that possible we offer a Flexible Time Off policy where you will coordinate with supervisor to take time away from the office for rest travel and variety of others things that are important to you!
• MEDICAL Full health dental and vision benefits that fit your lifestyle and goals
• WELLNESS A wellness reimbursement program that inspires 360 degrees of health: mentally physically and spiritually

CTC is an Equal Employment Opportunity employer. We Embrace I.D.E.A. and are committed to fostering a culture of performance and inclusivity.

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