Copy and Content Lead, Launches

About Anthropic

Anthropics mission is to create reliable interpretable and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers engineers policy experts and business leaders working together to build beneficial AI systems.

Anthropics mission is to create reliable interpretable and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers engineers policy experts and business leaders working together to build beneficial AI systems.

The Creative Studio is Anthropics in-house creative team responsible for the brand expression across Anthropic and Claude. We care about craft making things by hand and using AI when it makes sense. The team is growing and were looking for people who do excellent work to join us. The stakes are real and theres room to shape what all this becomes.

About the role

Were looking for a Copy and Content Lead to own the creative narrative for Claude product launches. Youll shape narratives that connect brand storytelling with product capabilities and differentiation partnering closely with product and brand marketing teams.

This isnt a pure writing role. You should come from a copy background but think like a creative director: someone who can develop the core creative concept for a launch and work closely with design to bring it to life.

Youll need genuine technical fluency with AI. Not surface-level familiarity but the kind of depth that lets you move product storytelling beyond features and into ideas that actually resonate. The best launch creative comes from someone who understands the product well enough to find the story most compelling for our brand.

Responsibilities

• Own the creative narrative for product launches end to end from messaging strategy and core concept through final execution across channels and formats.
• Partner with product marketing and brand marketing to shape narratives that connect brand storytelling with product capabilities and differentiation.
• Develop core creative concepts for launches working closely with design to bring them to life across formats.
• Collaborate with engineering and product teams to build the technical depth needed to find stories that go beyond the surface.

You may be a good fit if you

• Have deep experience leading creative for product launches from concept through execution.
• Come from a copy background and think like a creative director developing the core idea and shaping how it comes to life visually.
• Have genuine technical fluency with AI and can translate that understanding into product storytelling that goes beyond features.
• Have experience writing and directing videos and multi-format launch content.
• Can partner effectively with product marketing and brand design teams balancing technical accuracy with creative impact.
• Thrive in a fast-moving collaborative environment and can manage competing priorities across multiple launches without losing the thread.

Logistics

Education requirements: We require at least a Bachelors degree in a related field or equivalent experience.

Location-based hybrid policy: Currently we expect all staff to be in one of our offices at least 25% of the time. However some roles may require more time in our offices.

Visa sponsorship:We do sponsor visas! However we arent able to successfully sponsor visas for every role and every candidate. But if we make you an offer we will make every reasonable effort to get you a visa and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy so we urge you not to exclude yourself prematurely and to submit an application if youre interested in this work. We think AI systems like the ones were building have enormous social and ethical implications. We think this makes representation even more important and we strive to include a range of diverse perspectives on our team.

Your safety matters to us. To protect yourself from potential scams remember that Anthropic recruiters only contact you some cases we may partner with vetted recruiting agencies who will identify themselves as working on behalf of Anthropic. Be cautious of emails from other domains. Legitimate Anthropic recruiters will never ask for money fees or banking information before your first day. If youre ever unsure about a communication dont click any linksvisit for confirmed position openings.

How were different

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact advancing our long-term goals of steerable trustworthy AI rather than work on smaller and more specific puzzles. We view AI research as an empirical science which has as much in common with physics and biology as with traditional efforts in computer science. Were an extremely collaborative group and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such we greatly value communication skills.

The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic including: GPT-3 Circuit-Based Interpretability Multimodal Neurons Scaling Laws AI & Compute Concrete Problems in AI Safety and Learning from Human Preferences.

Come work with us!

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits optional equity donation matching generous vacation and parental leave flexible working hours and a lovely office space in which to collaborate with colleagues. Guidance on Candidates AI Usage:Learn aboutour policyfor using AI in our application process