Account Manager, SEO

1046 - Account Manager SEO - MM&D

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As Growth Architects we drive growth that benefits all stakeholders better for people planet and business by using media with intention. This approach creates more meaningful connections with consumers increases consumer trust in the brand and delivers better outcomes for all stakeholders.

Role Summary and Impact

As an SEOAccount Manageryou will play a pivotal role inday-to-dayownershipof client engagementsSEO process and execution on and off page.

The SEOAccount Managerwill be required to support the growth of our offeringwith the help of the AccountDirectorand leadin management of the SEO Account Executives. The SEO AccountDirectorwill shape the global SEO strategy for a variety of brands across content technical and outreach.

Responsibilities

Organic SearchManagement

• Oversee development and creation oforganicsearch best practices alongside your accountability for adherence tobest practice and responsible for effective oversight of designatedorganicand holisticsearchstrategies.
• Develop in-depth knowledge oforganicsearch operating as an in-agency expert in your field of specialism whilst showing a good understanding of the overall media landscape.
• Actively generateclient relatedcase studies and seek opportunities for award entries whilst ensuring the teams aim at a higher prominence within the wider industry.
• Report on Client performance and share learnings and insights to the wider agency Channels and Solutions group on a quarterly basis at minimum and evolve the agency best practices based on this.

• Make continuous strategic and optimisation recommendationsand work with the various specialists and/or local teams to ensure effective implementation.
• Connect with account teams and market leads to ensure cross-team integration and WoW consistencyboth across organic search and paid channels.
• Support Senior leadership and line manager with regular updates onup-and-cominginnovation changes to industry landscape

Delivering clientperformance

• Identify and source the right technology following best practices and report to BD for potential activation. Ensure reporting is focused on actionable insight
• Deliver best-in-class approach to Organic Search rooted in the Mindshare Channels & Solutions Best Practice Framework and raise any barriers to this to the Organic search lead.
• Develop strong relationships with your client leading team communications with these stakeholders. Lead efforts to gather and disseminate intelligence about the client to ensure deep understanding to predict and meet their business needs.
• Share key industry information with wider Channels and Solutions group via sessions and workshops.
• Regularly support the AD in presentations and lead sessions/meetings/presentations when asked to do so.
• Create a strong relationship with leadership within by actively contributing and collaborating to create the best possible offering for the client.
• Demonstrate expert understanding of the business successes challenges and strategic objectives; draws from experience to evaluate solutions from the business perspective and provide advice regarding potential opportunities and risks.
• Strategically nurture relationships with key decision-makers alongside the BD by helping them successfully navigate through critical business changes and address complex issues in their businesses.

Developing ourproduct

Work with the Head of/PartnerOrganicSearch and the wider Channels & Solutions Senior Leadership team to:

• Develop roadmaps for theOrganicSearch product to differentiateand future proof our offering
• Create a consistent challenging but exciting recruitment experience for candidates that allows us to find and secure the best talent in the market
• Support BDs Head of/Partner Search in development of Channels & Solutions Paid Search product
• Contribute and leads aspects of New Business as well as upselling and cross-selling of services and capabilities to IBM alongside your BD.
• Contribute to the New Business process by creating templates and resources usable in all pitches

Raising ourprofile

• Build and maintain relationships with ClientsandClient Leads as well as offering strategic guidance alongside the BD to help grow the business and strengthen the relationship
• Surface and share great work from the team and ensuring that case studies of great work are regularly created.
• Enter relevant industry awards and create POVs regarding industry developments
• Contribute to key industry events and represent Mindshareexternally.
• Regular development of opinion pieces related toOrganicSearch to be shared acrosstheagency build external and internal profile and act as a thought leader in theOrganicSearch space.
• Build and maintain relationships with Client Leads offering strategic guidance (in line with BD vision) to help grow the business and strengthen the relationship
• Work with HR/other channel leads to ensure theChannels & Solutionsstory is positioned correctly with recruiters
• Develop the profile of MindshareChannels & Solutionsthrough trainingpresentationsand other communication
• Support Senior leadership and line manager with regular updates on up-and-coming innovation changes to industry landscape

Inspiring ourpeople

• Maintain a positive attitude towards all areas of our work and looking for opportunities and solutions from challenges

• Establish a relationship with key senior clients through QBRs/proactive projects
• Regular maintenance of talent mapping and career path development plans for all direct reports.
• Regularly update the team alongside the BD on live initiatives business performance new business opportunities and any other relevant topics
• Maintain a strong line of communication with all team members including the Head of Search senior leadership etc.
• Work with BD and HR teams to develop and maintain training plans to plug any skills gaps around the team
• Lead through vision values and model leadership behaviours while championing and facilitating change in a positive manner.
• Ensuring the effective management of more junior team members guaranteeing workloads are monitored and prioritised to meet deadlines within SLAs.
• Support the Head of/Director and broader team in capacity planning and resource management. Lead the recruitment process for your immediate team and assist with the wider teams recruitment as needed (e.g. TDP development position description creation hiring/interview process changes and partake in interviews etc.) Share your developments with the department to promote standardisation of process and template within the group
• Communicate clearly and in a timely manner with internal and external stakeholders as required across email chat video and in-person. Lead presentations where necessary.

Driving ourprocess

• Take the lead on one or more integration projects across the department and supporting other projects
• Develop and maintain on-boarding process for new starters
• Constantly review all optimization budget management task management testing and other processes to identify opportunities for improvement in effectiveness or efficiency
• Develop ways of working that maximize client output whilst minimizing operational input.
• Ensure alignment to wider group best practices surrounding aspects such as reporting automation accreditations etc. Lead this workstream alongside appropriate BD and communicate progress to stakeholders

Ensuring ourprofitability

• Work with ADs to ensure client resource allocations are adhered to reported and flagged to BD
• Support and deliver new business pitches when requested by leadership
• Commercially driven and forward thinking in the expansion of business opportunities entrepreneurial in mind-set and always looking to develop incremental or new services both centrally and locally via new opportunities and revenue streams

Skills and Experience

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

The Ideal Candidate

Commercially driven and forward thinking in the expansion of business opportunities entrepreneurial in mind-set and always looking to develop incremental or new services both centrally and candidate should be confident and competent across allaspectsof SEO andhave the ambition toconsistently drive the growth and development of our people and offering.

Essential Criteria

• Demonstrated experience in SEO and Owned Asset Optimisation
• Experience increatingGlobalscalable strategies
• Advanced competency for technical SEO
• Experience inIntegratingof SEO with Paiddigital channels
• High level numeracy and analysis skills to be able to interrogate data and coming out with actionable insights to inform business decisions.
• Strong project managementand organisationalskills
• Demonstrated career management ofSEOexecutives
• Client relationship skills including presentation skills
• Excellent verbal and written communications skills being able to confidently and clearly present work to clients media owners and internal stakeholders. Experience & gravitas to fly solo & present to mid to senior weight clients.
• Excellent troubleshooting skills: ability tosolve issues (both technical and operational) quickly and creatively
• Ability to communicate process driven approaches clearly and effectively to non-technical individuals
• Competency in Google Analytics and Tag Manager
• Competency in Microsoft Excel
• Experience and competency in SEO tools including Screaming FrogLumarBrightEdgeand more.

Desirable Criteria

• Experience building Looker Studio reports
• Paid search experienceand experience in holistic searchstrategies
• Experience in building deliverable templates for the team to utilise
• Substantial demonstratable success in managing and leading digital teams.
• Language skills

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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Job Code: 1046

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