Vice President, Demand Gen

Vice PresidentDemand GenTax Audit& Accounting Professionals

The Tax Audit& Accounting(TAAP)segmentof Thomson Reutersaccounts for$1.2billioninrevenue growing10% annuallyand servestaxaudit andaccountingprofessionals withcutting-edgeresearch and workflow productspowered byCoCounselTax & Audit Thomson Reuters professional-grade AI.

About the Role

AsVPof the TAAP segment youareresponsible forintegrated globalcampaigns and growth marketingstrategiesthat meaningfully drive the business andsolidify TAAP as the #1 AI leader forthetaxauditand accounting professionals we serve.

Youwill lead thedevelopment ofcomprehensive marketing strategies and campaignscascade differentiated and compellingnarrativesandleadcriticalmarketinginitiativesacross USCanadaand Europeto achieve the financial and strategicobjectivesof theTAAPbusiness. Key stakeholders andpartners includeSales FinanceStrategyProduct MarketingBrandCommsDigital Ops.

This is a highly visible positionthat liaises with Segment President General Managers and C-suite executives. The ideal candidate will bean integrated full-stack marketer data-driven and customer obsessedentrepreneurialandexude ownership of the businessable to deliver tangible results in a matrixed environment.

This role reports to the Head of Demand Generation and into the Chief Marketing Officer.

WhatYoullDo

With deep functional and strategic marketingexpertise exceptional leadership skills and relevant professional experience the successful candidate will focus on the following:

• Deliver both short and long-term revenueobjectivesby creating and executing a marketing strategy aligned to Segments strategic plan and objectives.

• Build strongcross-functionalteamand drive boldbest-in-class marketingto advance marketing strategy for new and existing products in direct partnership with functional Centers of Excellence includingproduct marketingdigital marketing PRcontent etc.

• Developkeymarketing messaging creativeconcepts and design audience targeting segmentation and retargeting strategies to deliver effective results.

• Spearhead innovative marketing that is grounded in a compelling vision clearly defined priorities and measurable business results that are aligned withTAAPs strategy.

• Own all execution/operational resultsacross US Canada andEurope in addition to collaborating across global enterprise marketing functions. Leverage thought leadership toelevateTR as aLeader inGen AIinnovationand Saas marketing

• Partner with finance& analyticsto define and track data and insights around acquisition and customer retention consistently balancing both short and long-term results.

• Inspire empower and develop atalented marketingteam;optimizeorganizational structureand streamline hand-offs.

• Own and champion internal AI roadmap within marketing.

Key Responsibilities

• Delivery of effective marketing strategies to fuelmarketing sourced pipelinefrom marketing qualified lead to closed sale

• Report out to the business and continuouslyoptimizeand streamline the marketing flywheel

• Establish and deliver the financial targets for the segment

• Ensure customer voice is driving marketing actions

• Responsible for sales created pipelineSLG/ABM strategiesand PLGself-serve digital

• BuildCoCounselbrand and considerationamong TAAPto win market shareand drivestrong adoptionof technology

Location

This position can be based out of any of our US hub locations: New York NY Frisco TX Eagan MN Ann Arbor MI.

About You

You are a fit for the role of Vice PresidentDemand GenTax Audit& Accounting Professionals if you possess the following qualifications and experience:

• Experience leading global teams in a matrixed environment with a data-driven approach.

• Extensive leadership experience in enterprise technology and cloud-centric industries; scale and sophistication of a large global business.

• A track recordof success as an innovator and marketing strategist with 15 or more years of diverse experience in the technology industry.

• Demonstrated experience leading and growing a successful SaaS marketing organizationoflarge scope global reach and complexity.

• Confirmed experience driving marketing strategy and programs (thought leadership demand generation) at scale.

• Depth of knowledge and experience effectively crafting and running demand generation strategies working closely with Sales and Product Marketing leadership.

• Steadfastfocuson the customer experience.

• Deep understanding of marketings role in delivering time-to-value as well as topline revenue.

Whats in it For You

• Hybrid Work Model: Weve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities whether caring for family giving back to the community or finding time to refresh and reset. This builds upon our flexible work arrangements including work from anywhere for up to 8 weeks per year empowering employees to achieve a better work-life balance.

• Career Development and Growth: By fostering a culture of continuous learning and skill development we prepare our talent to tackle tomorrows challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow lead and thrive in an AI-enabled future.

• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation two company-wide Mental Health Days off access to the Headspace app retirement savings tuition reimbursement employee incentive programs and resources for mental physical and financial wellbeing.

• Culture: Globally recognized award-winning reputation for inclusion and belonging flexibility work-life balance and more. We live by our values: Obsess over our Customers Compete to Win Challenge (Y)our Thinking Act Fast / Learn Fast and Stronger Together.

• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental Social and Governance (ESG) initiatives.

• Making a Real-World Impact:We are one of the few companies globally that helps its customers pursue justice truth and transparency. Together with the professionals and institutions we serve we help uphold the rule of law turn the wheels of commerce catch bad actors report the facts and provide trusted unbiased information to people all over the world.

In the United States Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health dental vision disability and life insurance programs as well as a competitive 401k plan with company addition Thomson Reuters offers market leading work life benefits with competitive vacation sick and safe paid time off paid holidays (including two company mental health days off) parental leave sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally Thomson Reuters offers the following additional benefits: optional hospital accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.

Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations. Eligible office location(s) for this role include one or more of the following: New York City San Francisco Los Angeles and/or Irvine CA; McLean VA; Washington DC. The base compensation range for the role in any of those locations is $201600 USD - $374400 USD. For any eligible US locations unless otherwise noted the base compensation range for this role is $175000 USD - $325000 USD. Base pay is positioned within the range based on several factors including an individuals knowledge skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal tax accounting compliance government and media. Our products combine highly specialized software and insights to empower professionals with the data intelligence and solutions needed to make informed decisions and to help institutions in their pursuit of justice truth and transparency. Reuters part of Thomson Reuters is a world leading provider of trusted journalism and news.

We are powered by the talents of 26000 employees across more than 70 countries where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity accuracy fairness and transparency are under attack we consider it our duty to pursue them. Sound exciting Join us and help shape the industries that move society forward.

As a global business we rely on the unique backgrounds perspectives and experiences of all employees to deliver on our business goals. To ensure we can do that we seek talented qualified employees in all our operations around the world regardless of race color sex/gender including pregnancy gender identity and expression national origin religion sexual orientation disability age marital status citizen status veteran status or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

Thomson Reuters makes reasonable accommodations for applicants with disabilities including veterans with disabilities and for sincerely held religious beliefs in accordance with applicable law. If you reside in the United States and require an accommodation in the recruiting process you may contact our Human Resources Department at. Disability accommodations in the recruiting process may include things like a sign language interpreter making interview rooms accessible providing assistive technology or other relevant accommodations. Please note this email is not intended for general recruitment questions and we will promptly respond to inquiries regarding accommodations. More information on requesting an accommodation here.

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