Senior Director, Commerce Media

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

SharkNinja is seeking a visionary and strategically mindedSenior Director Commerce Mediato lead the companys EMEA commerce strategy across Retail Media Amazon and DirecttoConsumer (DTC). Thia is a new highvisibility enterpriseimpact role leading both longterm strategic direction and nearterm performance optimization. This leader will serve as the connective tissue between brand medias demand generation and lowerfunnel commerce activationbuilding a unified fullfunnel commercedriven media ecosystem that drives profitable growth across business priorities.

A deeply consultative and advisory leader this role will be responsible for shaping investment strategy advancing our retail and commerce media capabilities developing solutions that close the bridge demand generation and demand capture and ensuring SharkNinja is maximizing performance across all digital commerce role will also build a strong partnership across SharkNinja performance teams (DTC AMZ).

Responsibilities

Commerce Strategy & Full-Funnel Integration

• Lead SharkNinjas endtoend commerce media strategy across Retail Media Amazon Advertising and DTC performance channels.
• Build and operationalize afullfunnel commerce frameworkthat bridges brand media midfunnel demand generation and lowerfunnel conversion.
• Partner closely with EMEA Brand Media leadership to connect planning measurement and optimization across the entire consumer journey.
• Define and evangelize a unified commerce vision that drives incremental growth across highpriority categories.

Investment Strategy & Performance Management

• Own topdown and bottomup investment strategy across commerce channels balancing efficiency growth and strategic brand objectives.
• Lead annual and quarterly commerce planning cycles setting clear businessaligned goals beacons and KPIs.
• Build solutions and playbooks that enhance fullfunnel ROI conversion efficiency and commerce performance.
• Develop SKUlevel strategies to maximize performance for hero accelerator and priority innovation items.

Leadership & CrossFunctional Alignment

• Manage and mentor the EMEA Retail Media team; provide dottedline leadership to Amazon Media and DTC performance teams.
• Serve as a strategic advisor to Marketing Sales IMC and Finance leadersaligning commerce strategy with broader business goals.
• Drive cross-functional operating rhythm: integrated planning quarterly business reviews (QBRs) and performance readouts.
• Build strong partnerships with retailers Amazon media agencies and platform partners.

Data Measurement & Innovation

• Champion measurement excellence across MMM MTA path-to-purchase analytics audience strategy and incrementality frameworks.
• Identify and operationalize new commerce media opportunities emerging platforms and retail media innovations.
• Collaborate with Insights Analytics and Retail partners to develop dashboards and learning agendas that elevate decisionmaking.
• Lead testing and innovation roadmap to continuously advance SharkNinjas commerce maturity.

What Youll Bring

Qualifications

• 8 years in commerce media retail media performance marketing or fullfunnel media leadership (CPG retail or high-growth consumer categories preferred).
• A passion for innovation a bias for action and a track record of driving measurable business growth through media and global transformation
• Proven ability to build fullfunnel strategies that connect brand and performance media.
• Deep expertise in Amazon Advertising Retail Media Networks (RMNs) and/or DTC performance channels.
• Experience managing complex budgets agency relationships and cross-functional teams in a matrixed environment.
• Exceptional leadership communication and stakeholder management skills.
• Analytical mindset with fluency in media measurement attribution and data-informed decision making.

Preferred Qualifications

• Experience in highgrowth consumer brands or multi-category portfolio environments.
• Demonstrated success driving SKUlevel performance and retaileraligned media activation.
• Deep understanding of retail partnerships platform negotiations and commerce technology stacks.

Success in This Role Looks Like

• A clear welldefined EMEA commerce strategy that bridges brand and performance media accelerating growth across mature and growth markets.
• Higher fullfunnel ROI and stronger conversion efficiency across channels.
• A step-change improvement in Retail Media and Amazon performance grounded in unified measurement.
• Strong collaboration between brand media retail/eComm teams and DTC.
• A system of quarterly and annual beacons that drive consistent focus and accountability.
• Repeatable frameworks and playbooks that elevate SharkNinjas overall commerce maturity.