Director of National Sales

Position Summary

The National Director of Sales is responsible for leading and executing the national sales strategy for Oticon and Bernafon. This role owns national sales performance across units and revenue and provides leadership to regional sales teams to ensure disciplined execution of strategic priorities.

As a key commercial leader the National Director of Sales partners closely with Marketing Professional Services Diagnostics Strategic Accounts and Finance to support product launches manage pricing and discount approvals coordinate financing and A/R activities and deliver consistent sales strategy messaging and execution nationwide. This role is critical in translating national objectives into regional success while supporting overall P&L performance.

This position is based out of North York.

National and international travel is required for approximately 7580% of the role.

Responsibilities

National Sales Leadership & Execution
Lead national sales management for Oticon and Bernafon hearing aid brands driving unit volume revenue growth and market performance.
Translate national sales strategy into actionable regional execution plans.
Provide direct leadership to Regional Sales Managers across East West and Quebec.
Establish clear performance expectations objectives and accountability for all regional sales teams.
Build and sustain a high-performance sales culture focused on customer value accountability and results.
Proactively identifies and undertakes additional tasks as needed to support team and business objectives.

Brand & Product Leadership
Serve as national sales lead for product launches including readiness messaging and unit forecasting.
Lead execution of multi-brand deployment strategies across Oticon and Bernafon.
Drive adoption and execution of loyalty programs and promotions
Ensure consistent communication and delivery of brand strategy and sales messaging across all regions.

Cross-Functional Collaboration
Act as a key business partner with Marketing to support campaigns product launches sales enablement and events.
Partner with Professional Services and Customer Service to support strong customer experience and execution.
Coordinate with Diagnostics to support integrated customer solutions.
Collaborate with Strategic Accounts to align regional and national priorities.
Work closely with Finance to manage loan and financing programs and support accounts receivable (A/R).
Support tenders and RFPs in partnership with Strategic Accounts and Finance teams.

Financial & Commercial Governance
Support P&L objectives through disciplined execution forecasting accuracy and cost awareness.
Manage and coordinate loan and financing programs aligned with national sales objectives.
Approve discounts within defined authority and governance frameworks.
Develop top-down unit budgets and manage unit volume and mix projections for production planning.
Monitor national and regional performance and implement corrective actions where required.

Training Coaching & Field Enablement
Lead national sales training initiatives and continuous capability development.
Coach and develop Regional Managers through regular performance reviews and field engagement.
Support national sales meetings trade shows and key customer events.
Participate in Denmark customer trips and other brand engagement initiatives.

Qualifications

Proven experience in national or regional sales leadership
Proven experience within the hearing aid or healthcare industry is a strong asset.
Demonstrated success leading sales teams and driving unit and revenue growth is required.
Experience supporting product launches and managing multi-brand portfolios.
Education
University degree or college diploma in Sales Business or a related field preferred.
Skills & Competencies
Strong leadership coaching and people management skills.
Excellent communication and presentation abilities.
Strong organizational analytical and forecasting capabilities.
Ability to influence across functions and regions.
High attention to detail and execution discipline.
Willingness and ability to travel nationally (7580%).

Why should you work with us

Competitive salary and annual merit increases
Flexible work arrangements
Comprehensive benefits; including medical dental paramedical vision Employee Assistance Program
Fitness/Exercise spending account
Group RRSP and company match
Paid vacation and paid personal days
Dynamic work atmosphere
Career development programs and opportunities
Social events and thriving culture

This job posting is for an actual vacancy.

Disclaimer Note:
This job description is not intended to be nor should it be construed as a contract of employment nor as an exhaustive statement of duties responsibilities or requirements. This job description is to be used as a guideline to give you an understanding of what the Company has defined this position to be by describing the general content of the responsibilities for the performance of this job. The Company reserves the right to revise this job description at any time and to require employees to perform other tasks as circumstances or conditions of its business competitive considerations or work environment change.