Senior Marketing Manager Website Experience (Remote First)
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Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
About Us:
Zensurance is redefining commercial insurance for Canadian businesses.
As a leading InsurTech we make getting the right coverage simple fast and accessible through a digital-first experience. Our platform combines advanced technology with deep industry expertise to deliver tailored insurance solutions that help businesses thrive.
Zensurance has been recognized for its rapid growth and industry impact:
At Zensurance we value ownership collaboration and innovation. Our team thrives on solving complex challenges challenging the status quo and making a real impact in an industry ready for change.
If youre looking to build something meaningful in a fast-growing customer-focused company wed love to hear from you!
Reporting to the VP of Marketing were looking for a high-impact commercially-minded leader to own the performance and monetization of . This is not a maintenance role; its a growth mandate.
Youll be the General Manager of our most important sales channel responsible for turning every visitor session into a measurable business outcome. Youll have full ownership of the websites commercial health.
Your mission is to move beyond static pages and create a dynamic engaging and highly personalized digital storefront that captures data builds trust and maximizes conversion at every stage of the funnel.
The Mandate: Website Monetization & Merchandising
- Commercial Ownership: Full accountability for website KPIs including conversion rates (visit-to-app) bounce rates and overall revenue per session. You will identify leaks in the funnel and design the strategies to plug them.
- Onsite Merchandising & Hooks: Design and execute a promotional roadmap. You will be responsible for the visual merchandising of the sitecreating compelling promotional hooks seasonal offers and high-converting CTAs that drive immediate action.
- Engagement Tool Strategy: Identify and source interactive tools (e.g. coverage calculators industry quizzes or risk assessment tools) that provide value to visitors while gathering intent data to move them deeper into the funnel.
- Growth Program Development: Design scale and measure onsite value-add programs (such as loyalty flows or partner perks). You will focus on making these programs intuitive making the value proposition clear and ensuring they drive higher checkout completion.
- High-Velocity Experimentation: Lead our A/B and multivariate testing program. You will source the testing tools and design experimentsfrom layout shifts to messaging teststo prove what drives the most revenue.
- Audience Segmentation & Personalization: Develop a strategy to target different customer segments (by industry or buying stage) with tailored content sections and themes. A contractor and a consultant should have two distinct high-relevance experiences on our site.
The Mandate: Strategy UX & Technical Fluency
- Aesthetic & UX Leadership: Take a holistic view of the site to identify areas for modernization. You will work with the Design team to ensure the sites aesthetic is premium modern and high-trust.
- Modern SEO & AI Strategy: Develop an organic growth strategy with a strong focus on the evolving landscape of AI-driven search ensuring our technical footprint and content structures are built for the future.
- Technical Bridge (WP Literacy): While you will partner with a dedicated WordPress Developer for complex builds you must be tech-fluent. You understand WordPress architecture site footprints and load-time optimization. You are comfortable making small administrative tweaks and managing the admin side of the house to keep marketing moving fast.
- Data Capture for Non-Converters: Identify creative ways to engage and collect data from visitors who dont convert on their first visit building a long-term pipeline for the marketing team.
What Success Looks Like:
- Greater Monetization: A significant increase in the conversion rate from visitor to application across all key industries.
- Higher Engagement: Lower bounce rates and increased adoption of onsite interactive tools.
- Program Growth: Measurable lift in users engaging with and finding value in our value-add and perks programs.
- Modernization: A faster more intuitive and visually modern website that outpaces our competitors.
Requirements:
- Experience: 6 years in Growth Marketing Digital Merchandising or Website Experience Management.
- Commercial DNA: You dont just care about traffic; you care about revenue. You have a proven track record of managing a high-traffic site with direct commercial outcomes.
- The Marketers Eye: Strong UI/UX sensibilities. You can articulate why a design will or wont convert and can bridge the gap between pretty and performant.
- Tech-Fluent: You are deeply familiar with the WordPress ecosystem and basic front-end principles (HTML/CSS). You know how to talk to a developer to get complex things built right the first time.
- Tool Expertise: Mastery of GA4 GTM and A/B testing platforms (VWO Optimizely etc.).
$115000 - $130000 a year
At Zensurance we hire for talent and potential.
The salary range for this role is $115000 to $130000 not including the annual discretionary bonus and any additional performance-based incentives.
The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors including the scope complexity and location of the role; the skills education training credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program employees may also be eligible for performance-based case incentive awards.
Benefits & Perks at Zensurance:
At Zensurance we know that when our people thrive so does our business. Thats why we offer a flexible people-first work environment designed to support your well-being growth and success.
Work Your Way
Remote-first setup for added flexibility
Home office allowance to create a comfortable workspace
Top-tier tech: Office in a box with all necessary tech equipment
Half days before public holidays: Enjoy half days before long weekends
Your Health Your Way
Flexible health and dental plans for families including mental health support
Health & personal spending accounts to invest in wellness your way
Parental leave top-up because family comes first
Investing in Your Growth
Education assistance reimbursement for courses conferences books and memberships
Opportunities to learn from industry experts and grow your career
Staying Connected
Weekly Friday huddles to share updates and connect across teams
Virtual & in-person team-building events to strengthen our culture
Were building something special. Come be a part of it!
Who We Are:
Business is hard work but insurance doesnt have to be!
We empower business owners with simple tech-driven insurance solutions through our online platform.
Our success is fueled by our team-oriented culture and four core values:
DELIVER We set ambitious goals and achieve them.
INCLUDEWe foster an open and safe space for all.
INTEGRITYWe do whats right.
INVENTWe create straightforward innovative solutions.
AI Tools and Your Interview:
We know AI is a valuable tool and youre welcome to use it to prepare for your interview. However please dont use AI assistants during the live interview itself. We want to have an authentic conversation with you and using AI during the interview could affect our evaluation of your suitability for the role.
Just so you know we use an AI scribe to help us take notes and review interviews ensuring a fair and clear process.
Diversity & Inclusion:
Zensurance celebrates diversity and is committed to creating an inclusive environment. We welcome applications from all backgrounds and provide accommodations throughout the hiring process. If you need support let us know were here to help.
Thank You!
We review every application with care to find the best fit for our team.
While we may take a little time to get back to you due to the high volume of applications we receive know that a real human (not a bot!) is reviewing yours. We appreciate your patience and cant wait to learn more about you!
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Manager
Key Skills
- Digital Marketing
- CSS
- Content Management Systems
- HTML5
- Website Management
- Website Maintenance
- Drupal
- Adobe Experience Manager
- PHP
- SEO
- Web Design
- Wordpress
About Company
At Zensurance we simplify the process of getting commercial insurance for your business. Get a free online quote!
