Senior Marketing Manager Channel

When you join Exclaimer you will join a global award-winning SaaS provider with an exceptional revenue rate ambitious growth plans and an inclusive and outcomes-driven culture.

Exclaimer is a high-growth SaaS company with 300 colleagues across the UK US Europe and Asia-Pacific. We promote a people-first culture built on fairness inclusion psychological safety and continuous learning. As we evolve into a multi-channel platform for branded business communications we offer employees the opportunity to shape the future of global communicationwhile growing their careers in a culture where curiosity creativity and accountability thrive.

Were officially Great Place To Work Certified

Exclaimer has been recognised by Great Place To Work for our culture of collaboration trust and growth. This certification reflects our commitment to creating an environment where every voice matters and people genuinely enjoy coming to work. See our accreditations to learn more: Great Place to Work UK Great Place To Work USA

About the opportunity

The Role

We are looking for aSenior Channel Marketing Manager USto take clear ownership of our AMER channel marketing strategy and execution.

This is a senior revenue-aligned role. You willbe responsible fordriving measurable pipeline impact through our partner ecosystem leading MDF strategy partner campaigns and regional activation programs across Commercial and Enterprise segments.

You will combine strategic thinking with a hands-on execution mindset. Youwontjust build the plan you will lead it execute itoptimizeit and report on its impact.

You will work closely with Channel Sales Global Channel Marketing and Regional Marketing to increase partner engagement drive demand generation and strengthen partner go-to-market execution across the US.

Key Responsibilities

Regional Strategy & Ownership

• Own the AMER channel marketing strategy aligned to revenue targets and segment priorities (Commercial and Enterprise).

• Translate global programs into impactful regional execution plans.

• Drive quarterly planning with clear pipeline contribution targets.

• Partner with the Channel Leader and Channel Account Managers in the region to shape the channel strategy and be a key go to market partner alongside the channel sales team.

MDF & Revenue Impact

• Own MDF strategy allocation and ROI across assigned partners.

• Build and execute partner-led campaigns that drive measurable pipeline and ARR contribution.

• Ensurechannelmarketingpipelinetargetsare delivered through structured campaign planning and reporting.

• Provide clear reporting on performance attribution and ROI.

Partner Marketing & Activation

• Lead joint marketing planning with strategic partners.

• Develop and execute co-marketing campaigns webinars digital programs and events.

• Enable partners with scalable campaign-in-a-box assets and demand-generation toolkits.

• Increase partner adoption certification and engagement across the region.

Events & Programs

• Own end-to-end execution of virtual and in-person regional partner events.

• Manage budgetslogistics vendor relationships and post-event ROI analysis.

• Align event strategy to segment growth priorities and partner tiers.

Cross-Functional Leadership

• Collaborate closely with Channel SalesPerformance MarketingProduct Marketing and Regional Marketing.

• Influence senior stakeholders with data-driven recommendations.

• Act as the regional channel marketing lead and point of accountability.

WhatWereLooking For

• 6 years of Channel Marketing experience in B2B SaaS or technology organizations.

• Demonstrated ownership of regional channel marketing strategy with measurable pipeline impact.

• Proven experience managing MDF budgets and delivering ROI-driven campaigns.

• Strong understanding of partner ecosystems including VARs MSPs SIs Distributors and technology alliances.

• Experience supporting Commercial and Enterprise segments.

• Strong project and program management capabilities in fast-paced environments.

• Confident communicator who can influence senior stakeholders and partners.

• Hands-on proactive mindset comfortable building campaigns as well as leading strategy.

• Strong analytical and reporting capability; comfortable with pipeline metrics and attribution.

• Experience with Salesforce Pardot (or equivalent) and partner portal platforms.

• Ability to travel within the US asrequired.

At Exclaimer were proud to offer a benefits package that reflects our commitment to supporting you professionally personally and wherever life takes you.

At Exclaimer inclusion is more than a policy - its part of who we are.

Were proud to be an equal opportunity employer and welcome applications from people of all backgrounds experiences and identities. We consider all candidates fairly and without discrimination irrespective of ethnicity race religion nationality age gender marital status disability neurodivergence caring responsibilities sexual orientation or gender identity. Were building a culture where everyone feels they belong and can thrive and wed love for you to be part of it. If you require any reasonable adjustments or support through the application or hiring process please email the team in confidence via to let us know.