Sr. PMM Brand Events, Amazon Live
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Job Location:
New York City, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Department:
Job Summary
This role is critical in helping advertisers adopt Amazon Live to meet the growing customer expectation for video content while shopping. You will empower brands to leverage interactive video experiences that drive deeper customer engagement and increase sales conversion. By championing Amazon Live as an essential component of a brands Amazon strategy youll help transform how sellers connect with customers through immersive shopping experiences that blend entertainment with commerce.
The ideal candidate is a strategic creative and highly organized professional with a proven track record of delivering successful B2B event strategies that generate measurable business results.
Key job responsibilities
* Strategic Marketing Leadership
* Partner with Amazon Ads Marketing to integrate Amazon Live within upcoming activations and thought leadership programs
* Drive B2B marketing strategy through data-driven insights sales enablement content and strategic industry partnerships
* Work closely with monetization team on business development strategy and revenue-driving initiatives
* Event Strategy & Execution
* Design and execute Amazon Lives presence at flagship events (unBoxed Cannes) and industry shows
* Develop compelling messaging activations and experiences that demonstrate Amazon Lives thought leadership and value proposition across the full funnel advertising journey
* Partner with Amazon Ads teams to integrate Amazon Live into broader marketing narratives and campaign plans
* Identify strategic speaking opportunities to showcase customer success stories and thought leadership
* Drive Executive engagement opportunities and execution
* Sales & Customer Success
* Enable sales teams with strategic content and tools to drive adoption while building relationships with key stakeholders
* Amplify customer success stories through case studies speaking opportunities and industry events to demonstrate measurable business impact
About the team
Now more than ever customers watch videos when they shop. Livestreams make shopping easier and more fun whether a customer is researching a product or tuning in to chat with their favorite content creator live. The Amazon Live teams mission is to enable customers to find inspiration information entertainment and community through videos at any point in their shopping journey.
- 7 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience communicating results to senior leadership
- Experience building executing and scaling cross-functional marketing programs
- Experience creating and managing complex cross-team project plans
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation profiling and targeting
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at NY New York - 157100.00 - 212600.00 USD annually
Required Experience:
Senior IC
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
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