Director, Creative Strategy

Our Mission

Prose is truly custom hair and skin care made-to-orderjust for you. Our line of custom products are made by an in-house Paris-based R&D team of gifted chemists who combine natural ingredients in innovative ways alongside dermatologists giving consumers clean skin care hair care and impeccable results.

At the heart of Proses success is Singular its proprietary AI-powered beauty-tech platform which has revolutionized personalized beauty at scale. Marrying a technology-driven approach with an apothecary-style concept all Prose hair and skin care products are personalized to your one-of-a-kind hair skin goals and environment.

Were a company that wants to change beauty practices so were changing the way beauty companies practice. As a certified B Corporation a Public Benefit Corporation and Climate Neutral were proving that good business is always sustainable. With Prose theres nothing sacrificed to bring you great productsnot trees materials wages or performance.

Prose & Singular in Numbers

• Founded in 2017 with hubs in Paris New York and Los Angeles

• 10M consultations completed

• 2M customers and 350K active subscribers

• 21M custom products made with 1M unique formulas

• 350 team members across disciplines

• $600M in lifetime sales with $165M revenue in 2024

• Profitable since 2024

Discover our Company Culture on Welcome to the Jungle here

Discover our Company Mission & Vision in video here

Director Creative Strategy (Growth Performance)

Prose is looking for a Director Creative Strategy to lead the performance creative strategy efforts and drive the paid creative pipeline across haircare and skincare. You will lead an in-house team and manage multiple agency partners while partnering closely with Growth Brand Product Analytics and Creative teams to deliver creative that is both on-brand and optimized to perform maintaining target CPA and attracting high LTV customers.

The ideal candidate brings deep experience leading creative strategy for high-growth direct-to-consumer brands ideally in the premium subscription space. You pair sharp creative instincts with a data-driven mindset translating insights into ideas that scale and drive conversion.

In this role you will:

• Own the end-to-end creative and channel strategy for performance marketing across paid channels (Meta Google AppLovin Pinterest etc)

• Build and maintain a creative testing and optimization framework using insights (customer competitive etc) to continuously improve performance

• Partner with Brand Creative and Growth teams to ensure creative is aligned on-brand and channel optimized to meet KPIs

• Partner with Creative team to scale internal creative production capabilities with a focus on video to drive creative diversification and aid pipeline health

• Translate business and growth objectives into clear creative roadmaps briefs and testing plans to hit CPA targets and drive relevance with high LTV customers

• Use AI tools to enhance workflows for ideation iteration and creative testing

• Lead coach and develop a team of two in-house strategists setting clear priorities and expectations

• Manage 3 external agency partners including onboarding scope alignment budget performance management and feedback

• Collaborate with the Influencer team to craft and refine briefs for UGC and testimonial video content

• Oversee the development and delivery of high-performing creative assets ensuring quality consistency and speed

• Analyze creative performance and communicate learnings and recommendations to Growth Brand and executive leadership stakeholders

• Foster a culture of creativity innovation and collaboration within the paid social creative team

Key candidate requirements:

• 8 years of experience in growth marketing creative strategy or performance marketing

• Experience in a DTC e-commerce or high-growth company

• 4 years of people management experience with a proven ability to develop and lead small teams

• Demonstrated experience managing agency partners and driving business results with ability to negotiate contract terms

• Strong understanding of performance marketing channels and how Creative impacts key growth metrics

• Deep understanding and thought leadership around performance marketing as it relates to crucial topics like GenAI Algorithm updates etc.

• Experience with data analytics and creative reporting tools (Looker Motion etc.)

• Excellent communication collaboration and stakeholder management skills

• Paid social media and video platform expert with a proven creative testing playbook

Perks and Benefits:

Prose fosters inclusivity learning and diversity within our teams and workplace. Just as we celebrate unique beauty every team member is encouraged to show up as their full addition to creating an environment where all individuals feel welcome we offer benefits that include:

• A competitive and flexible PTO policy

• Competitive compensation package

• Company sponsored health care plan (medical dental and vision plans)

• 401k matching

• $125 monthly wellness allowance

• FSA and commuter benefits

• Snacks and vending machine available on site

In the New York Area the anticipated base salary range for this role is $180000 to $200000 annually. Actual compensation will be commensurate with experience qualifications knowledge and skills. This role will be a hybrid position based out of our Williamsburg office and the expectation is that this person will be in the office 3 days per week.

Prose Values

Intentional Inclusivity

• We know the best ideas come from open minds and willingness to listen. While our products cater to the individual an invitation into our process is always open to our community.

• We value our differences and diverse backgrounds by communicating openly managing with transparency and striving to understand one anothers perspective. Its a key ingredient to our innovation.

Connected Collaboration

• Our strength as a group will outlast our efforts as individual contributors. With offices across countries staying inventive and agile deepens our clear vision and consistent communication.

• We stay in a spirit of entrepreneurial collaboration: We do not have consensus at all times but we trust one another to work toward our common goals. Our success is an expression and result of our progressive and gratifying teamwork.

Driven Together

• We value ownership and coaching that encourages employees to think constructively and creatively about the business. We view employees as leaders and individuals who are accountable resourceful and responsible. Anyone and everyone is encouraged to lead.

• We recognize that in order to continue thinking one step ahead we will need to try new things. We strive to provide an open environment that accepts this truth making space for new ideas to emerge.

Humanity Always

• We assume good intentions in every interaction keeping ourselves accountable for the climate we create. We seek to understand our co-workers through this lens of conscious benevolence authenticity and fellowship.

• We operate with the intention of preserving resources creating an environment we can all live in for our business and the world. Sustainable care is essential to our ethos as an organization. We take a mindful approach to how we think about our people (employees) and our planet.