Senior Marketing Manager, Lifecycle Marketing

Position Summary...

What youll do...

Position Summary As aSenior Marketing Manager Lifecycle Marketingat Walmart Connect you will play a critical role in driving the growth and health of the unmanaged and Emerging advertiser business. You will help shape and execute lifecycle marketing programs that support advertiser activation onboarding to success optimization retention growth and reactivationwhile ensuring the full advertiser journey works cohesively end to end. This role combinescustomer insight lifecycle execution performance management and cross-functional leadership. You will act as a business owner within Growth Marketingtracking overall performance identifying opportunities through quantitative and qualitative insights and clearly communicating progress risks and recommendations to senior leadership. This role requires strong judgment comfort with ambiguity and the ability to move fluidly between analysis execution and influence. What youll do

• Own and evolve lifecycle marketing programsthat support advertiser activation onboarding success retention growth and reactivation in partnership with lifecycle stage owners.
• Track and manage the overall health of the unmanaged advertiser business ensuring a clear consistent view of performance across all lifecycle stages.
• Lead and contribute to Weekly and Monthly Business Reviews (WBRs/MBRs) synthesizing insights across lifecycle stages and clearly articulating progress risks opportunities and next steps to senior leadership.
• Develop deep customer understandingby analyzing advertiser behavior performance trends and lifecycle data and by incorporating qualitative insights such as seller feedback VOC and partner inputs.
• Identify and prioritize growth opportunitiesacross the advertiser journey translating insights into clear hypotheses experiments and program improvements.
• Design and execute lifecycle marketing initiativesthat help advertisers launch correctly build confidence early improve performance and grow sustainably.
• Drive marketing efficiency and scaleby leveraging automation AI-supported decisioning and always-on lifecycle systems that reduce manual effort and improve consistency.
• Apply data and insights to action continuously testing learning and iterating to improve advertiser outcomes and business performance.
• Partner cross-functionallywith Sales Product Product Marketing Marketplace Analytics and Operations to align lifecycle programs with broader business objectives and influence shared priorities.
• Contribute to a culture of experimentation learning and accountability helping scale what works and sunset what does not.

What were looking for

• 68 years of experiencein lifecycle marketing CRM growth marketing or related roles ideally in B2B marketplace SaaS or digital advertising environments.
• Proven experienceowning complex programs or parts of a business with accountability for outcomesnot just execution.
• Strong analytical skills with experiencedefining KPIs tracking performance and translating data into insights and recommendations.
• Experience working withCRM and marketing automation platforms(Salesforce Marketing Cloud or similar).
• Comfort operating in amatrixed cross-functional environment influencing without direct authority.
• Strong communication skills including the ability topresent clearly and confidently to senior leadership.
• Ability to balancestrategic thinking with hands-on executionin a fast-moving environment.

Preferred Qualifications

• Experience inretail media digital marketplaces or advertising platforms.
• Familiarity withAI-supported marketing automation and experimentation frameworks.
• Experience helping build or evolvenew tools processes or operating models.
• MBA or advanced degree

At Walmart we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind body and wallet. Health benefits include medical vision and dental coverage. Financial benefits include 401(k) stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave) parental leave family care leave bereavement jury duty and voting. Other benefits include short-term and long-term disability company discounts Military Leave Pay adoption and surrogacy expense reimbursement and more. You will also receive PTO and/or PPTO that can be used for vacation sick leave holidays or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws where applicable. For information about PTO see Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sams Club facilities. Programs range from high school completion to bachelors degrees including English Language Learning and short-form certificates. Tuition books and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility see .
Hoboken New Jersey US-10279: The annual salary range for this position is $108000.00 - $216000.00
San Bruno California US-08848: The annual salary range for this position is $117000.00 - $234000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed there are no minimum qualifications.

Bachelors degree in Business Marketing Communications or related field and 3 years experience in marketing or related field OR 7 years
experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed there are no preferred qualifications.

Leading cross-functional projects Marketing or related field Supervisory experience

Masters: Business Administration

Primary Location...

221 River St Hoboken NJ 07030 United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.