Founding Growth Lead
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Monthly Salary:
Posted on:
16 hours ago
Vacancies:
1 Vacancy
Job Summary
Waniwani is backed byHexa(eFounders) the pioneer startup studio in Europe having launched 40 companies including unicorns like Front Aircall and Spendesk combining 230m ARR and 750m raised.
We launched the first insurance app inside ChatGPT. It triggered $26B in market cap losses for the worlds largest brokers. Now we need someone to make sure the world knows whats coming next.
The Company
Waniwani is building the AI distribution infrastructure for quote-based services. We help companies sell directly inside LLMs where buying decisions are increasingly happening by setting up maintaining and optimizing their AI sales agents. We started with financial services. We wont stop there.
The press called it an industry shift. We call it Day 1.
Why This Role Exists
We just created a moment. The ChatGPT launch generated worldwide press coverage and massive inbound demand. But moments fade. What lasts is a brand a content engine and a category that people associate with your name.
This role exists to turn a moment into a movement. Youll own the entire marketing function: brand content SEO/AEO social events and category narrative. Youre not supporting growth. You are growth.
What Youll Actually Do
Own SEO and AEO. Make Waniwani the answer for humans and for AI models. Build a content architecture that ranks gets cited and drives organic pipeline. Youll define our GEO (Generative Engine Optimization) strategy from scratch.
Create the content engine. Write commission and ship content that educates the market: blog posts reports social threads video newsletters. Youll set the editorial calendar and own the output.
Propulse the brand. Craft the messaging visual identity and tone of voice that positions Waniwani as the reference in AI distribution. Website copy sales decks investor materials event presence all of it consistent and sharp.
Define the category. AI distribution doesnt exist as a category yet. Help us name it frame it and own it. Write the thought leadership secure the speaking slots run the events that make Waniwani synonymous with the space.
Leverage social and community. Grow our presence on LinkedIn X Reddit HN and relevant industry channels. Build a following that drives inbound and positions the founders as authorities.
Execute creative campaigns. Plan and execute product launches PR pushes partnership announcements and event activations. Coordinate with press influencers and ecosystem partners.
Measure what matters. Track content performance brand awareness organic traffic and pipeline attribution. Youll know exactly which content drives revenue and double down accordingly.
Youll work directly with the CEO and shape how the market perceives Waniwani. This is a first-hire marketing role with full creative ownership.
This Role Is for You If
Youre a marketer who can write. Not write briefs for an agency write. Actually write. Compelling clear sharp content that people want to read and share.
Youre passionate about B2B marketing and admire companies like Clay Vanta Attio and Deel that have nailed product-led brand and content-driven growth.
You understand how SEO works and where its going with AI. Youre curious about GEO/AEO and want to pioneer best practices in a category where nobody has the playbook yet.
You have a feel for brand. You know what looks good sounds right and resonates. You can go from a LinkedIn post to a full brand positioning document.
Youre 2-5 years into your career ideally with experience in B2B SaaS fintech or a high-growth startup. Youve seen what great marketing looks like and you want to build it from zero.
Native or bilingual English required.
Pluses
Have generated meaningful revenue online or offline
Experience with SEO strategy and content-driven growth
Built or grown a social following (personal or company)
Background in B2B marketing fintech or insurtech
Familiarity with design tools (Figma Canva) and CMS platforms
Experience with PR events or influencer partnerships
Comfort with Agentic flow for content production
Why Waniwani
Ruthless execution: Execution is what differentiates average outcomes and startup failure from massive impact. You will learn to execute surrounded by relentless doers and extremely ambitious teammates.
Category creation. You wont join a market. Youll contribute to defining a category.
Global: We sell global from day 0 : US Australia Middle East Korea and with offices in Paris San Francisco New York
Real equity. Meaningful ownership at the earliest stage
Best prep for founding. If you want to start your own VC backed venture this is the best battle field to train on.
Interested Reach out.
Key Skills
- Administrative Skills
- Facilities Management
- Biotechnology
- Creative Production
- Design And Estimation
- Architecture
About Company
Hexa is home to startup studios eFounders, Logic Founders and 3founders. We’re on a mission to democratize a new way for entrepreneurship.
