Overview
We are looking for a social media manager or boutique agency to manage and grow three regional Instagram accounts representing our Pilates/fitness studios across the North Bay East Bay and the Peninsula.
This role is ideal for someone who understands local marketing community-driven brands and fitness/wellness content and can balance brand consistency with local personality.
Scope of Work
Platforms
Instagram & TIK TOK (3 separate accounts per platform)
Optional: light support with cross-posting to Stories or Reels scheduling tools
Content & Posting
35 feed posts per account per week
35 Stories per account per week
Reels encouraged (repurposed from studio content is fine)
Captions hashtags geotags and light CTAs included
Community Engagement
Respond to comments and DMs (during business hours)
Engage with local businesses partners and influencers
Support studio promotions challenges and events
Brand & Strategy
Maintain a consistent brand voice across regions
Customize content to feel local (neighborhoods studios instructors)
Monthly content planning approval workflow
Coordinate with studio leadership on promos launches and campaigns
Analytics & Reporting
Monthly performance summary per region:
Follower growth
Engagement rate
Top-performing content
Recommendations for improvement
What Were Looking For
Experience managing multi-location or franchise-style brands
Strong Instagram and TIK TOK skills (especially Reels Stories)
Understanding of fitness wellness or lifestyle brands
Ability to balance local flavor with brand standards
Organized proactive and responsive
Comfortable working with provided assets (studio photos/videos)
Nice to Have
Bay Area or California market familiarity
Influencer outreach experience
Paid social experience (optional not required)
Deliverables Summary
Content calendar (monthly)
Posting engagement for 3 accounts
Monthly analytics report
Clear communication responsiveness
Compensation
Open to monthly retainer for agency
Please include:
Your pricing
Whats included
Examples of Instagram accounts you currently or previously managed
Any relevant case studies
How to Apply
Please send:
1. A short intro about you or your agency
2. Links to Instagram accounts you manage
3. Your proposed monthly rate
4. Why youre a good fit for a local community-driven fitness brand
Optional Add-Ons (Future)
Influencer coordination
Paid Instagram ads
Launch or challenge campaigns
Regional growth experiments